This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.
When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy.
Here are 5 tactics to boost your blog SEO:
- Target your content
- Google Adwords
- Link to other sites
- Link to internal pages on your site
- Use alt text
1. Target your content
Use content themes, and know your target market. By writing about your business, product, industry and customer lifestyles you will be using the keywords your customers are searching for. This increases your search ranking without much additional thought.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
2. Google AdWords
Use a keyword finder, such as the keyword tool in Google AdWords, to broaden your keyword scope. This can expand your vocabulary and vernacular.
Be careful to integrate these words naturally. If your sentences seem too contrived, your customers will stop reading your posts.
Additionally, don’t overuse keywords. Keyword stuffing is frowned upon by most search engines, and will produce negative results.
3. Link to other sites
Referencing other blog posts is great for SEO. Google seem to like this.
It can also help to create networking opportunities for your business. Linking to industry related blog posts can be developed into guest blogging opportunities, news leads or even new business partnerships.
Additionally, your readers will appreciate you sharing extra information with them.
4. Link to internal pages on your site
Use your blog posts to link to other landing pages on your site. If your readers are sparked by your posts, they’ll likely be interested in your products. Make it easy for them to navigate through.
Here is an example of internal linking from the Wishpond blog:
Tip: When you are linking, use appropriate anchor text. Anchor text is a keyword about the page you are linking to.
5. Use alt text
Alt texts are frequently underused. In a nutshell, alt texts allow search engines to ‘read’ your images. They are an easy way to get an additional boost to your SEO.
Make sure you save your images with appropriate words.
When uploading, add these to each image in your blog. Here’s how to do it using WordPress:
Additional reading on SEO for blogging:
Matt Cutts: Whitehat seo tips for bloggers
Written by Krista Bunskoek, Director of PR @ Wishpond
At Wishpond, we want you to be the best marketer you can be. That’s why we’ve created a whole range of social promotion apps – making your successes a little easier.
Our Social Marketing Suite gives you a range of easy to use social promotion apps, provides exclusive analytics for you to track and measure all of your achievements, and enables you to export, import and send targeted, direct emails. All of our marketing apps work on Twitter, Facebook and websites.