5 Guiding Principles For Creating Great Content

Comments: 2

  • Lou, this is an excellent article! Thanks very much for sharing these tips. I think the point regarding being mindful of your audience is key. While it’s certainly important to understand how search engines and crawlers are looking at your content, in the end it’s really a person that you’re trying to reach with each blog post. We must find ways to educate and excite the individuals that come across the content we publish.

  • Thanks Jason! Glad you liked it. You’re absolutely right. It’s great to create content with the search engine in mind, but at the end of the day, they aren’t making the purchase. Your target audience is who you want to influence.

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