It’s been awhile since my last post, and here’s why. Justin Brackett has been cracking the whip here at SHIFT Digital lately, so you can blame him. We’ve been been busy creating our new website (which we’d love your feedback on too). I’ve been burning the midnight oil churning out website content, and it’s coming all together thanks to our amazing team – Amen!
All of this writing has got me thinking about how I’ve sucked at blogging. Do you find that when you’re busy writing client and business related content, your personal blogging efforts suffer? I love to write my own, somewhat quirky, content and miss doing so tremendously. Writing is therapeutic to me and it’s one of my favorite things to do. So, i”ve made a personal goal to write at least one post per week on the Shift | DIGITAL blog. Please hunt me down if I’m not here next week okay?
Here’s 3 Ways to Not Suck at Personal Blogging:
1. This tip comes from one of my favorite people, the extremely smart Lindsay Bell-Warner. I was wining to her on Facebook about not being in the mood to write content, sort of like a depressed, uninspired artist. She responded, ” Yeah, but sometimes you have to *force* yourself to be in the mood – then once you start writing it starts happening, you know?” Lindsay is 100%right, Tonight I forced myself to sit down at my computer and write. I minimized everything else on my screen, and made sure my kids were in bed, and the words starting flowing. On a side note, If you don’t follow Lindsay online, start now. You can find her on Twitter at @belllindsay.
2. Create a simple editorial calendar for your personal blog. I advise all of my clients to keep an editorial calendar to maintain a consistent blogging schedule. Your editorial calendar should include a realistic frequency of posting. For example, if you’re new to the blogging realm, start off with once per week. Once you get used to that, build from there. Keep this schedule and don’t schedule other tasks during your designated writing time.
3. I love it when I’m in the mood for writing. The words flow and blog posts practically jump from my fingertips. If you find yourself in a mood like this, write as many blog posts as you can so you have a few in the queue. This way, when you have days where you can’t find the time to write, you won’t be up the creek. Having this backlog of posts will keep your blogging routine consistent and your readers will thank you. This sort of goes against point #2 but stuff happens!
All in all, maintaining your personal blogging is very important to meeting your business objectives. Your blog is where potential clients get to know the “real” you. It’s also where they do their due diligence. Give them lots of fresh content by maintaining a blogging schedule. You’ll be thanking me later!