You don’t have to blog for long to be struck with the dreaded writer’s block—and, once it hits, and you find yourself scrambling for new topics, it’s easy to feel discouraged. Before you know it, you may want to jump ship and give up on blogging altogether. What can you do? How should you prepare yourself for the inevitable lack of inspiration?
Here are 15 blog ideas to keep in your back pocket, ready to pull out when you need them. The next time you find your creative juices running low, reach for one of these topics!
1. Share Your Favorite Products
Provide a link-up of favorite products and services—maybe around a seasonal theme (“Fall favorites”) or as an upcoming holiday gift guide (“Valentine’s gift ideas”). This gives your readers quality resources and also provides additional content for your site.
2. Host a Giveaway
Promote your company’s services by hosting a giveaway on your blog—using a free tool like Rafflecopter to track entries—and you have a new post as well as a great way to get your readers checking out your company.
3. Post a Link-Up
If you’re like most bloggers, you’re regularly reading other sites and noting quality content, so why not share a roundup of that content with your audience? Sharing a link list of good posts or articles on the Web is a great way to promote other bloggers, building your community. Plus, you give your readers quality content you’ve personally curated.
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
4. Make an Announcement
Share company news via a blog post—tell your audience about new product lines, new hires, or upcoming developments, and let them feel in the know.
5. Show How to Do Something
Everybody loves a good how-to post. Tell your readers how to do something you know how to do well. If you’re a paper company, demonstrate how to wrap a present. If you’re a clothing store, show how to turn X number of items into X number of outfits. Think of do-it-yourself advice your audience will appreciate.
6. Post a Video
Thanks to today’s iPhones, camera phones, and other devices, there’s no reason you can’t put together a video blog post. You might answer frequently asked questions, team up with someone for an interview, or demonstrate how to do or make something. The Web is visual, and videos are a great way to catch the attention of your audience.
7. Interview Someone
Interview your company CEO or another blogger in your industry. Run the Q & A post as a way to share interesting knowledge and information with your audience.
8. Run a Survey
When you don’t know what to write about, ask your readers for advice! Run a survey to gain reader feedback on what you’ve been posting and what they’d like to see.
9. Provide a List
People love a good “top 10” or “5 best” list. Just look at this post as an example—it’s got you reading, hasn’t it? But what’s even more important, sometimes, when you’re feeling blocked, is that putting together a number of tips or ideas can be just the thing to get your ideas flowing again.
10. Share a Case Study
Rather than just telling your audience about what you can do, why not show them through a specific example? Find a satisfied customer or successful business story, and share it on your blog to build reader trust and to communicate a sense of your value.
11. Run a Series
Plan a week-long (or month-long or some other length) series to fuel topics for a stretch of time. Be sure to choose a theme deserving of extensive coverage.
12. Quote Others
Give your readers a roundup of quotes on a particular topic. You might link to 10 bloggers writing about how they use Twitter or 7 businesses sharing their favorite blogging tips. Whether you pull these from other sites online or reach out to other individuals directly, this option gives you a way to provide legitimately valuable advice to your audience without coming up with it on your own.
13. Review a Book
Did you recently read a book that relates to your industry? Why not write a post about it and give your audience your thoughts?
14. Rehash Old Content
Look through your archives for inspiration for a new post. You could run a roundup of old posts in a list, or you could repost part of an old post with new feedback and info.
15. Offer a Guest Post
When you’re really strapped for ideas, enlist the help of another author. Getting another writer to post on your site isn’t just good for you; it also gives that person greater exposure to a new audience.