Blogging is important to a company’s marketing strategy in attracting users who have the potential to be qualified leads and subsequently paying customers. 57% of businesses have admitted that they have acquired a customer through their company blog. Blogs drive traffic to your website and can have the potential to increase the number of leads and sales your company attains. However, in order to produce a successful blog, there are some mistakes that companies need to avoid.
Top 10 Blogging Blunders That Your Company Needs To Avoid
- Your Blog’s Not Integrated With Your Website. To assist with website SEO, your blog could be added to your website as a sub-domain (i.e. http://blog.website.com) or in a folder of your website (i.e. http://website.com/blog).
- It’s Focused Too Much On The Company. Write for your target audience so your blog can become a place where they can learn about your industry instead of a place filled with advertising or self-promotion.
- You Publish Information Infrequently/Inconsistently. Update posts at least 2-3 times a week.
- Your Blog’s Not Optimized For Search. Placing keywords at the beginning of the title and throughout the post helps it get indexed and ranked higher by search engines.
- You Are Not Using Social Media. Promoting your blog updates on your other social media accounts (Facebook, Twitter, LinkedIn and Google+) alerts your followers, people interested in your company or industry, therefore increasing readership.
- You’re Not Optimizing for Lead Generation. Incorporating links throughout your blog post to call-to-action landing pages as a way to develop a list of qualified leads who you can nurture into customers.
- Your Blog Is Not Paying Attention To Blog Analytics. By looking at the analytics behind your blog, you are able to determine which posts got the most traffic and are therefore the most popular topics among your readers.
- Your Blog Doesn’t Have A Closing Comment Box. This allows readers the opportunity to give feedback and ask questions, allowing you to reply with suggestions or solutions to their problems (that possibly your product or service could provide).
- You Post New Entries At Night. Research shows that the best times to share new content is in the morning, since that is when many people go to read blogs.
- The Blog’s Content Is Unprofessional. Avoid trash talking competition, clients etc. and make your blog posts as professional and relevant to your industry as possible.
It is important to avoid these 10 blogging blunders if you want your company to get the most out of your blog. Recent research from HubSpot found that companies that blog have far better marketing results, such as 55% more visitors, 97% more inbound links and 434% more indexed pages. These significant improvements show that it is worthwhile for a company to maintain a blog.