Blogging
How to Arm Your B2B Blog for Maximum Marketing Firepower
With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. If you think back 15+ years, most... read more
Need More Website Traffic? Use Blog Posts, Not Social Media
If you a small business looking to generate more traffic to your website, pay attention Many small businesses are using social media and content marketing to generate traffic and leads... read more
The 10 Step Framework for Building a Blog with Big Foundations
Nineteen with little money. Need wheels? So you buy a car that promises much but breaks down when getting to that important meeting or date that matters. It’s expediency driven... read more
Blogging Best Practices: How to Get More Blog Readers
One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is, in... read more
Guest Blogging: Why It’s Important & How To Do It Well
3Content is good. Blogging is great. Guest blogging is fantastic. Guest blogging carries all of the benefits that your standard blog brings to the table: fresh new content, SEO value,... read more
7 Easy Steps to Optimize Your Business Blog Posts
One of the first things I always do when we take over content development for a new client is to perform a quick content audit on their current blog. I... read more
Are Internet Users Lazy?
Like a lot of bloggers, I started out my career in the college newsroom. I was especially lucky enough to be in J-school around the same time that blogs were... read more
How to Start a Blog
Blogs are an effective but underused medium for marketing. Blogs or Weblogs are usually short articles which convey certain views or information which the blogger considers useful. Other than being... read more
Blogging For The Smallest Audience
Common blogging wisdom says that you should know your audience and write to them. That’s certainly good advice in general, but if your idea of “audience” is too broad or... read more
5 Ways to Have Fun With Your Blog Readers
Many businesses still don’t have blogs. Many of those who do blog, don’t do a very good job of it. And of course there are those who create great content,... read more
Make Your Blog Come Alive with the Help of Emotions
The internet has many facets, but one of its most popular ones is without a doubt blogging. People blog for many reasons, but no matter the motivation, one should be... read more
Should You Hire a Ghostwriter for Your Blog?
You already know about the benefits a blog can bring to your business: more pages for your website, better SEO, and an accessible forum where customers can comment and interact.... read more
How to Start A Blog With WordPress
3Hurray! You’ve finally decided to start a blog. The only problem is that you don’t know where to start. But that’s ok, because I’m here to take you by the... read more
Turn Your Blog Into A Swiss Army Knife For Your Prospects
We all know the Swiss Army knife, right? It’s the multi-purpose tool that’s become a portmanteau for something that is all things to all people. The business blog is one... read more
How To Write A Blog Post When You Don’t Feel Like It
I’m sitting in front of the computer, and I know that I’m a couple of days overdue for a blog post. But my favourite online store is having a sale,... read more
