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Optimizing Blog Posts: 11 Essential Considerations

Optimizing Blog Posts: 11 Essential Considerations
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Defining Thought Leadership in a Business Blog

Defining Thought Leadership in a Business Blog

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there.... read more

Brands & Bloggers: Best Practices for Working Together

Brands & Bloggers: Best Practices for Working Together

This week, I received two pitches from brands that I really like to review products or link up posts. While this is flattering, the truth is that I’ve already worked... read more

Give Your Business Blog a Back-to-School Makeover

Give Your Business Blog a Back-to-School Makeover

Remember when every new school year was a chance to reinvent yourself? You could emerge from the chrysalis of summer transformed with a new haircut, a new wardrobe, and a... read more

You're Writing Blogs, But Are You Reading Them? [3 Reasons You Should]

You’re Writing Blogs, But Are You Reading Them? [3 Reasons You Should]

I never was a big reader. My mother fought and fought with me to get me to read as a child. As an adult I try to read, but I... read more

Four Reasons Your Business Should Be Blogging

Four Reasons Your Business Should Be Blogging

Ten years ago blogging was for angst-ridden teens and lifestyle bloggers who, as many friends told me when I started blogging in 2001, had too much time on their hands.... read more

The A to Z Guide to Guest Posting That Will Help You Grow Your Blog

The A to Z Guide to Guest Posting That Will Help You Grow Your Blog

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Let’s cut to the chase and talk about some of the benefits that you can get from guest posting: 1.) You can increase your web traffic and get thousands of... read more

The 5 Step Formula For A Perfect Blog Post

The 5 Step Formula For A Perfect Blog Post

Breaking Down a Perfect Blog Post When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside... read more

The Experts Guide to Repurposing Content For Your B2B Blog

The Experts Guide to Repurposing Content For Your B2B Blog

Did you write an awesome blog post that just didn’t get the traffic it deserved? Or maybe you wrote a piece that was a big hit on social media and... read more

Should Your Business Be Blogging? The Answer Is YES!

Should Your Business Be Blogging? The Answer Is YES!

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If your business isn’t blogging then you are missing out on a big opportunity. Some business owners assume that because they are small or located in a small market that... read more