Use Big Data Analytics To Mitigate Cyber Risks –And Keep Your Customers

I seem to have hit a nerve with my earlier blog post.

Based on the responses I’m receiving to Cybersecurity: What Marketers Need To Know, it’s clear cyber risks are now top-of-mind with many CMOs. Marketing teams are feeling vulnerable and perhaps even worse, they’re unsure what steps are necessary to make their systems more secure.

As I see it, many companies are in that uncomfortable stage where there’s a disconnect between awareness and action. The problems are obvious; the solutions aren’t.

Take a look at the results of new research by Teradata and the Ponemon Institute. They prove my point.

In this study, we asked more than 700 IT and IT security practitioners from across the United States about the new data management and analytic technologies available to help companies become more proactive and intelligent about detecting and stopping cyber threats. The results show that:

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  • More than half (56 percent) are aware of the technologies that provide big data analytics, and 61 percent say these solutions will solve pressing security issues.
  • But only 35 percent have implemented these types of solutions.
  • In fact, even though cyber attacks are getting worse, only 20 percent of survey respondents said their organizations are more effective at stopping them.

How can companies bridge that gap? What can they do to mitigate their cyber risks?

The answers lie within the realm of big data analytics.

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Big data tools and techniques can capture, process and refine network activity data and apply algorithms for near-real-time review of every network node –that means these big data solutions can recognize patterns of activity that represent network threats for faster response to anomalous activity.

As we explain in this infographic, new analytics and data-optimizing technologies can:

  • Prioritize threats, vulnerabilities and attacks
  • Control endpoints and mobile connections/devices
  • Prevent insecure devices from accessing secure systems
  • Provide intelligence about the threat landscape
  • Reduce false positives

Cybersecurity and network visibility are big data problems, and any vulnerabilities in your systems pose enormous concerns –not just for your organization, but for every one of your customers, as well. Like you, consumers worry that technologies can go awry, that their data can be hacked into, that networks can be compromised. They worry about personal privacy and identity theft. And on top of all that, they worry that the companies they surrender private data to might abuse that information and become a nuisance more than a partner.

Today’s consumers are becoming increasingly savvy in the way they use digital platforms. More and more, they recognize how technology impacts their privacy, and so they’re constantly recalculating the cost-benefit equation. As Michael Venables points out in his blog post, The EU’s ‘Right To Be Forgotten’: What Data Protections Are We Missing in the US?, “Since consumers drive economic development, their ‘online trust’ must be preserved. And, preserving that consumer trust is where consumer data protection becomes essential to the online economy.”

At the end of the day, consumers want to do business with companies they trust –and that’s just one more reason to update your cybersecurity systems and make sure your company data is protected.

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