Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success.
Cilk Arts is a software company based in the US. It’s software eases the transition to multi-core computing for software developers and users. It’s the results of 15 years of research and development at MIT.
Lead Generation Marketing Challenge
Cilk’s Vice President of marketing, Ilya Mirman, faced a unique challenge when he began working at Cilk: The company wanted to time its product launch slightly ahead of the mass market demand for multi-core computing. This made finding customers — software developers — “like looking for a needle in a haystack.”
Moreover, Cilk was a startup and Ilya was the only employee focused on marketing. He needed a marketing platform that would bring him qualified customers, that he could manage on his own and that would fit within his startup budget.
A Solution For Their Lead Generation Marketing
A website was built using an integrated marketing platform, more specifically the HubSpot content management system, and blogs were published using its integrated blogging software.
Search engine performance was tracked using the platform and its Search Engine Optimization tools, and HubSpot’s lead management tools which were integrated with Salesforce.com, allowed them to tracked referrals and traffic with the integrated marketing analytics.
The Results Of Their Lead Generation Marketing
With this approach, Cilk has achieved remarkable results:
- Inbound lead volume went up more than sixfold over the final 6 months (monthly lead volume has gone from ~20 in
the summer, to over 120 in December) - Google search traffic grew from 200 referrals a month to over 1,000, with page-one Google ranks for non-brand keywords such as:
- Multicore Software
- Multithread Matrix Multiplication
- what is parallelism
- pthread pool
- 292 people have subscribed to the Cilk blog
In addition to steady growth in core marketing metrics, Ilya said their marketing has created significant improvements in the efficiency of their marketing operation. Before this lead generation marketing approach, he says, “there wasn’t one holistic way that I could see what programs are working, what pages are getting traffic, and then act on it.” With this approach, he was able to do that.
Monthly lead volume increased 6x:
292 people have subscribed to the company blog:
