I’ve talked to some buddies of mine who are also in the business of B2B telemarketing and I asked them “Hey guys, what’s your take on having a blog?”, and surely, some of them shrugged their shoulders at the thought. Only a good few of them actually said that they considered it, but even those friends of mine said that even if they expressed an interest in it they admitted that they had no idea on how to even get started with one.
Although lead generation telemarketing is an outbound marketing approach, we still cannot deny the power that inbound marketing has for any company. It’s one thing to go out into the world and go looking for business, but it is different when a prospect actually comes to knock on your door. As such, inbound marketing is one of the most powerful tools a company has at their disposal to gain new clients and prospects.
As part of how you can do inbound marketing, keeping a blog has several benefits even if you are just a B2B telemarketing firm. Want to know what’s in store for you? Well here is something to give you an idea.
Better search engine rankings.
If you understand how you can succeed on the Internet, then no doubt you have dabbled into search engine optimization at some point in time. If you have, then you will know all about the use of keywords and how search engines, Google most of the time, give out results to the people who use them. High-quality content also matters nowadays and it seems like it is a much better of an idea to be able to provide such type of material which people can digest.
If your aim is to rank highly on search engines so that people find you easier, then blogging is certainly the way to go. Through a blog, you can maximize your keyword usage through your content. Also, since blogs need to be kept updated with fresh posts in a timely manner, you will be able to take advantage of the fact that Google recognizes high-quality content that is relevant to the terms being search for, as well as because you update regularly it helps to increase the likelihood of your content being produced in their search results pages. All in all, you will get much better rankings on search engines.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
More traffic, site visits, and potential customers.
With better ranking on search engines comes more traffic! More traffic means more visitations to your site, and that effectively translates to more potential customers. But you will not be getting traffic purely from search engines. Of course, this post talks about the power of blogging for a business such as yours that is into doing cold calling. Speaking of cold calling, if you are an expert on doing that, then you can make that the main topic of your blog as well as all things under the scope of B2B telemarketing.
In the world exist plenty of readers who are looking for information about B2B telemarketing services. Some of these people, fortunately enough, are not just after knowledge but are actually looking to hire a service provider. The more readers your blog gets, as well as its position on search engines, will greatly increase the traffic to your website thus getting you more readers and potential customers.
Keeping a blog can really help to increase your ranking on search engines and help in reeling in more potential customers. Inbound marketing is a powerful tool when one knows how to properly use it.
Are you in the B2B telemarketing business and want to get more clients? Well give blogging a try and see just how it helps your company in generating more leads and sales.