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The Four Things That Demoralize Your Appointment Setting Team

B2B Marketing

The Four Things That Demoralize Your Appointment Setting Team image The Four Things That Demoralize Your Appointment Setting Team2

All right, we business owners and entrepreneurs all know how important it is to inspire and compel our appointment setting team to be at their very best when they are at work. To do that, we use various tactics and strategies to keep morale up, as well as boost their desire to be better in their work of generating qualified sales leads. Come to think of it, there are many choices available. Still, there are still some of us who make the mistake of choosing the wrong motivator. There is also the possibility that our actions and decisions, while it seems warranted or all right in our eyes, may actually bring down morale in our office. Ever wonder what these usual culprits are?

Cash rewards – people need money, there is no question about that. Offering good pay to those responsible for your lead generation campaign is good business practice. But using monetary rewards as the sole motivator for your employees is not exactly a brilliant idea. To tell you the truth, there are other ways to make your people work better, money not being one of them.

Multi-tasking – yes, we know you are a busy person, and that you need to be there in every aspect of your business. But common sense will tell you that you cannot do everything at the same time. You need to know when to compromise or to simply concentrate in a meeting with your subordinates. It can be disheartening to your people if they see you tapping on your tablet while they kept talking in front. Unless it is an emergency (which means you should not be having a meeting anymore), put away your tablet and focus at the talk at hand.

Inconsistency of message – this is something that a lot of business managers tend to overlook, since they often assume that everyone knows what they are talking about, even if the content varies from person to person. Please, avoid that error. A lot of miscommunication and resentment can be caused by a simple mix-up of terms or inconsistency of message and action on your part.

Criticism of ideas – sure, it is all right to critique the suggestions of your employees during a meeting, but outright criticizing them for even suggesting it in the first place is downright counter-productive. Steve Jobs once shot down the Macintosh computers in favor of his own Lisa computers, saying that it will not work. Well, we all know how wrong Jobs was on that. There are gems of truth in every suggestion or plan that could help you telemarketing team generate more B2B leads, so it pays to take them all with a grain of salt.

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If you notice the pattern, you can see that all of these demoralizing actions that you can do to your team are actually harmless when done moderately or at minimum. Try minimizing these mistakes, and you can make your appointment setting team perform better. You just have to give them the chance to shine.

This content originally appeared at The Appointment Setting Blog

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