Survey Results Reveal a Change in the Role of Email Marketing [INFOGRAPHIC]

This past quarter, Pardot set out to learn more about one of internet marketing’s most basic and fundamental tools: email. In a survey conducted last month, we asked marketers about the role of email in their marketing strategy — from best practices to usage and testing. Over 100 B2B marketers participated.

Interestingly, our study revealed that although email continues to serve as a valuable tool for B2B marketers, its role in marketing campaigns has evolved. Once a prominent tool for acquiring leads, our findings show that nearly 70% of B2B marketers no longer consider email to be their primary tool for lead generation. With inbound marketing on the rise, many marketers are turning to a variety of other tactics for lead generation, and using email predominantly as a lead nurturing tool.

Check out some of our other significant findings in the following infographic, and read a further analysis of this email marketing study in today’s press release on MarketWire.

Author: Molly Hoffmeister     Molly Hoffmeister on the Web Molly Hoffmeister on Facebook Molly Hoffmeister on Twitter Molly Hoffmeister on LinkedIn Molly Hoffmeister on Google Plus Molly Hoffmeister RSS Feed

Molly Hoffmeister is a marketing content specialist at Pardot and contributor to Business to Community. Check out the Pardot blog for industry news, infographics, webinars and more.

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This article is an original contribution by Molly Hoffmeister.

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