Who does not like the thought of getting something for free, only paying for it if you needed specific features not available in the product or service you are currently using? This is actually the very concept of freemium marketing. Since you are offering a product for free, there will be a lot of people coming your way. And since there are a lot of people coming, you can use this as an opportunity to perform a little bit of B2B appointment setting. Still, there remains the question of how you actually do it right. If you screw the nurturing of sales leads due to poor advertising or handling of your freemium offers, then you would are right back to square one. But, if you can pull it off, then it will be your win.
All that remains is for you to understand on where to begin exactly. Since the freemium business model can get really tricky, you have to know what weapons or strategies that you have available.
Anyway, you could handle this by remembering the following pointers:
1. Think of customer analytics as your new best friend – you see, it is very important to be connected with your business prospects. Now, in order for you to do that, you have to know just who exactly will be that. Analytics can do that. And if you are really determined to go for the freemium model, then you have to know how to improve your services and the products that you are going to use in the end. With all the data that you can get from the market, there is a really good chance that you will get in touch with the right B2B leads.
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2. Be ready to give away a lot before making money – people love free things, and rarely will they pay for a pricey service when the free, but basic, one works well with them. As a rule, only three percent of your free users will upgrade to premium service. Unless you have the capacity to handle all the processing volume of your free users, then using the freemium business setup may not be the ideal set-up for your business. But if you can handle it, then why not? Increasing the number of users can be good for marketing purposes, as well as increasing the number of potential premium customers.
3. Gradually increase your charges – but you have to make sure that it is your users that drive up the charges, not you. Let them consume more bandwidth or use more equipment, then charge them accordingly. It also helps if you follow the subscription model of phone companies, offering plans and packages depending on the usage rates of your customers. You can leave the explaining to your telemarketing team, then.
There are a lot of other factors that you have to consider when it comes to using a freemium business model to fire up your appointment setting campaign. Still, the three pointers raised here would play a very important role in your marketing efforts.
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