The year 2012 is already about to end and 2013 is almost upon us. For some marketers, this year has been very productive in terms of their business sales lead generation. However, many are still struggling to hit the perfect pitch. How come? Perhaps these people have taken for granted the art of researching before the year ends. Truly, digging up what’s hot and trendy for the coming year is really a must for every marketer; not only that they will have some ideas and can pick up some tips out of it, but doing so can as well give them a broad overview on what is needed to be altered and modified on their lead generation campaign strategies for the present year. So to get the ball rolling, here are some points that lead generation marketers should consider for the year 2013:
Drastic increase of marketing service providers
As the world progresses, it is as well becoming more complicated; and with complexity comes problems which requires solutions, of course. People will no longer have time to solve their problems on their own, and due to time constraints, they are more likely to seek help to service providers that can cater their problem. With this, business makers are seemingly to take the opportunity of joining the industry. Thus, making the competition tougher for the existing marketing service providers. In this case, the latter is obliged to take further steps to raise their bars higher and to keep their bussinesses in track.
The vital role of mobile devices
The buying behavior of buyers has certainly evolved overtime, and one of the factors affecting it is the continuous rise of high-end mobile devices which do not only enable the people to communicate but to search for information as well through getting access on the Internet. Given this kind of situation, marketers worldwide are relatively seeking for opportunistic ways to market their products to their target audience in the most flexible and convenient way. Thus, driving them to engage in the virtual world which allows them to generate business leads in the fastest and easiest way possible.
Growth of content marketing
The adage “content is the king” still takes its hold of being factual. With Google changing its search algorithm almost every other way, fresh and informative content is undeniably the best way to favorably increase your search rank. However, you must also make sure to cross the line of social media from time to time by sharing your content across the web such as in Likedln, Facebook, Twitter, Pinterest, etc. This will surely make you more visible to a larger number of audience.
Offline and online events
Being visible online is not enough to generate business leads. 2013 still opens its doors to do the latter by attending and organizing offline events such as trade shows, direct mailing, networking, meet-ups, etc. By doing so, it doesn’t only entail you to meet prospects but to nurture existing clients as well, which is very essential in lead generation.
Engagement to your current customer base hasn’t gone to the dogs yet, it is in fact still working in the coming year, and still stands to be one of the best channels to generate more leads. With the satisfaction that your current and past clients have attained one way or the other, they will surely bring a third party into your relationship with them. Giving you a greater opportunity of meeting new business prospects that will ultimately become your clients.