Many people think that b2b lead generation is leagues away in terms of helpfulness with regards to social media. With this infographic that has given to use by Online MBA, there has been a recorded 66% percent of online users that are connected to at least one social media platform on the World Wide Web. The use of these websites have steadily increased over the past 10 years in either personal or business reasons.
But the question is, who are the 66%?
Let’s take a closer look at the infographic.
First off, there’s Mark Zuckerberg’s social media giant – Facebook. The data reports that 57% of users in Facebook has attended some college whereas only 34% of the 845 million active users have actually finished college with a degree.
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
So what does this entail for your b2b lead generation campaign?
If you’re opting to advertise through this social media giant, then expect to gain a ton of visibility. However, visibility will only get you so far. Though you may get a lot of visitors to your website, you might not get the b2b leads that you need. Think about advertising through the television; it allows for maximum exposure for your products and/or services, but there promotional content isn’t really all that targeted. In conclusion, b2b marketing through Facebook can put you in a number of risks, but visibility isn’t one.
Next up is another giant where just about anybody with a smartphone or mobile device is connected to – Twitter. This Page Rank 10 of a website has over 127 million active users on a daily basis. The good thing about its population of users is it has almost equal ratio on age groups. Also, you can put hashtags to your post to allow a more targeted way to get your promotions and advertisements to a more targeted audience.
Now even if Twitter can’t lift a candle to the number of daily users as compared to Facebook, you don’t want to underestimate this social media platform. Though a whole lot smaller in number, people will more likely log-in to their Twitter accounts than their Facebook one’s. Why? Because Tweeting is so much easier to do than posting a Facebook status. What can be done in a few minutes can be done in a few seconds with Twitter.
For b2b marketing purposes, Twitter is a great advertising platform but it can get a bit too crowded. Tweets are updated countless times per minute. As such, your tweet can flash on your prospects’ computer screen at the blink of an eye and gone on the next.
Now let’s look at the rising stars of the social media platform – Google+ and the more recent Pinterest. The good thing about these new platforms is that they are steadily gaining more and more visitors as each day passes. Take Google+ as an example; when it started before, it can’t compare to Facebook and Twitter. Now with a whopping 90 million unique daily visitors, and with a great method for targeting audiences with posts, then you can definitely advertise your products and/or services in Google’s social networking site.
Now if you want real business leads, then it’s better to advertise at the business social hub – LinkedIn. The good thing about this is just about everybody on this site either own or is in a business of sorts. Hence the best place to get business leads.
But you’re not the only one who has this idea. Meaning, there are tons of other marketers out there as well marketing the same type of product or service as you promote. In short, the race is on for those leads!
Getting into social media marketing is actually a good thing. It’s just a matter of picking the right platform to choose from among the many. It also depends on what type of leads you want and the type of promotion your advertisements want to receive. Overall, there are tons of benefits that can be reaped through the power of social media marketing.