As a B2B marketer or business owner, your company’s video is more important than ever.
Entrepreneur Magazine recently summed up why professionally produced video is so vital: “All too often, companies produce lackluster videos with bad lighting, poor sound and monotonous delivery, and then wonder why consumers run to higher-quality content. The reason is simple: Consumers connect better videos with better products.”
If sufficiently prepared with the best video team for your business, you will save more in the long run than trying to learn the expertise to do it on your own. Based on our experience connecting thousands of businesses with professional video services, here’s what you need to know before you hire a video production company:
Do your research
Search pro video sharing sites like our company ProductionHUB for examples of videos you like (and don’t like). Be very specific in searching the specific genres you decided would be a good fit for your company: corporate video, Public Service Announcement (PSA), webisode, commercial, etc. If you are having trouble finding ones you like, you can always perform a detailed Google search, e.g., “Corporate Video Production inNew York” to view and compare local companies. Then, make sure to find styles that match your company’s personality.
Request a quote
Next, request quotes from at least 3 of the companies whose style you liked best. Be very detailed upfront about what you are looking for; and remember, you get what you pay for so don’t expect a Superbowl commercial if you went with a discounter solely based on price alone.
Determine a budget
After you have your vendor quotes, you should have a better idea of what your dream video truly costs.
Review credentials. Compare one company’s reel to others in their specialty. It’s crucial you don’t just hire an artist, but a business-minded creative who can listen to your needs and visually produce a piece to help you solve a problem or reach a specific demographic.
Ask for references & recommendations.
Your video is the most genuine depiction of your business—and these days, you can’t take it back once it’s out there. Make it count.