While the B2B world has been somewhat slower to adapt to social and marketing practices, that is not the case anymore. B2B companies have learned that investing time and money in social media, blogging and marketing is paying off.
Here are the top B2B social media and marketing stats for this year:
Why does your B2B company need a blog? From the slides, you can see that B2B companies that blog generate 67% more leads than those that don’t. Your blog can educate buyers on your perspectives, your achievements and what you are doing. From learning more about you through your blog and seeing your thought leadership content, buyers will be more compelled to contact you; therefore, you will get new leads.
The top three organizational goals for B2B content marketing:
- Brand awareness
- Lead generation
- Customer acquisition
The metrics used to measure success:
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
- Website traffic
- Sales lead quality
- Social media sharing
What if you could achieve your key metrics in the top three areas and exceed your top organizational goals?
How? Influencer marketing in combination with your content marketing.
By reaching out to very targeted, niche authors for your B2B blog, you can move their audience to your blog which will increase traffic, increase social media shares of your content and generate valuable leads from the content the influencers create.
Movable media reaches out to the targeted authors/influencers, the influencers create content for your brand site, the influencers move their audiences to your brand site. You will begin to reach the other businesses and customers you were already trying to reach.
Use these stats and information at your next company meeting to prove B2B marketing and social media works and how others are seeing results. These stats can be used to start your marketing plan for your B2B company with goals, strategies and tactics to show success.
Have questions about working with targeted influencers for your niche B2B company? We can help. Contact firstname.lastname@example.org.