Why do these same words keep showing up in every presentation, brochure, tweet, email blast, and data sheet about new products and emerging technologies? Why does the technology industry lexicon seem so dependent on this small collection of over-used terms that have lost all meaning. These 10 words kill the story your company is trying to tell and make it harder to connect with your buyer, investor, market analyst or channel. They make our eyes glaze over and set our minds adrift. It’s time for a ban on these words by all technology companies and marketers must understand that the success of their strategies depends on it.
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