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“Break the Ice” with B2B Lead Generation Programs that Work

“Break the Ice” with B2B Lead Generation Programs that Work

B2B Marketing

How would you react if you told someone, “I have this week’s winning lottery ticket and I want to give it to you”, and the individual responds by saying, “No... read more

Smart B2B Video: A Killer Tactic for Hitting 2014 Revenue Goals

Smart B2B Video: A Killer Tactic for Hitting 2014 Revenue Goals

B2B Marketing

A recent marketing study found that 93 percent of b2b marketers use content marketing, and 73 percent of that content is video. If you’re a b2b company with revenue goals... read more

B2B Marketing & Sales Challenges Facing Today's Reality

B2B Marketing & Sales Challenges Facing Today’s Reality

B2B Marketing

Although we are still been mired in a slow period of growth for over five years, many B2B companies are finally starting to realize that they must start buying again... read more

A B2B Investment With a Huge Payoff

A B2B Investment With a Huge Payoff

B2B Marketing

Imagine you are a salesperson at ABC Software, a B2B company that sells accounting software to enterprise businesses. Or maybe you don’t have to imagine – maybe you are a... read more

Bad Software Leads Destroy Good Sales Routines

Bad Software Leads Destroy Good Sales Routines

B2B Marketing

Around a week ago, I stumbled on this really informative blog post on about forming habits. It spoke of dividing writing routines around certain devices (articles on PC, opinions on... read more


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4 Ways B2B Marketers Can Increase Email Engagement

4 Ways B2B Marketers Can Increase Email Engagement

B2B Marketing

I recently delivered a marketing automation best practices session to a veteran team of B2B marketers. While some of the ideas I’ve shared got traction with the team, at the... read more

Lead Generation Tips – Using Merchandising and Endorsements

Lead Generation Tips – Using Merchandising and Endorsements

B2B Marketing

No doubt you’ve already read up quite a bit on what merchandising and endorsement deals are. Still, aren’t these things a little out of place in a professionalized process like... read more

Help! I'm Drowning in Data

Help! I’m Drowning in Data

B2B Marketing

Let’s face it – there’s no such thing as a “mass audience”. In today’s world of hyper-customisation and ultra-specialism, every audience is niche. (Even if there’s 10m people in it.)... read more

Avoiding the Boring: Naming Your B2B Brand

Avoiding the Boring: Naming Your B2B Brand

B2B Marketing

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Starting a new business is an exciting time. Yet too often when we’re approached with a startup B2B brand, the name of the company comes as an afterthought. It’s understandable... read more

Taking The Right Approach With Your B2B Social Media Marketing

Taking The Right Approach With Your B2B Social Media Marketing

B2B Marketing

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Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need... read more

How Picky Can you Be With Software Leads?

How Picky Can you Be With Software Leads?

B2B Marketing

Defining software leads has to be the most ancient struggle between sales and marketers inside the industry (and outside it for that matter). While marketers struggle to hit quotas, their... read more

5 Characteristics of the Perfect B2B Trade Show Tweet

5 Characteristics of the Perfect B2B Trade Show Tweet

B2B Marketing

If you’re planning to attend a B2B trade show event or traditional marketing event, you’ve no doubt already got your idea notebook ready to jot down ideas for blog posts,... read more

Insights From the B2B Barometer

Insights From the B2B Barometer

B2B Marketing

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The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend... read more

Software Leads as Steps, Not Sales

Software Leads as Steps, Not Sales

B2B Marketing

You’re probably getting tired of hearing this but software leads aren’t sales. You or your other marketers have probably been nagged to death about how the volume of your production... read more

B2B Marketing & Sales Inhibitors

B2B Marketing & Sales Inhibitors

B2B Marketing

One of the reasons that B2B companies fail, or don’t grow as quickly as they want to, or need to, is because of a number of different inhibitors that affect... read more