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The Value of a B2B Marketing Plan

The Value of a B2B Marketing Plan
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B2B Lead Generation Tips – Damage Control Lessons from TMNT (Part 2)

B2B Lead Generation Tips – Damage Control Lessons from TMNT (Part 2)

B2B Marketing

Last week, you learned the first two damage control techniques employed to defend the latest Teenage Ninja Turtles movie. In the second installment, you’ll learn that not only did the... read more

The Key to Great B2B Sales Questions - Get Your Prospects to Choose

The Key to Great B2B Sales Questions – Get Your Prospects to Choose

B2B Marketing

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You’re probably very familiar with the difference between open and closed questions, and how and where they can be most effectively used in the sales process. At the most basic... read more

The B2B CMO as a Change Agent for Revenue

The B2B CMO as a Change Agent for Revenue

B2B Marketing

Moving a marketing organization from being a cost center to a revenue center (Revenue Marketing™) is a daunting task that requires strong leadership and leadership that knows how to drive... read more

5 Ways to Recognize B2B Lead Generation Failure …and Move On

5 Ways to Recognize B2B Lead Generation Failure …and Move On

B2B Marketing

Last week I talked about “quick wins”. Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Yes, there are... read more

The Sales Snapshot: How Connected Buyers Are Changing The B2B Marketplace

The Sales Snapshot: How Connected Buyers Are Changing The B2B Marketplace

B2B Marketing

A recent report from IDC says that 84% of CEOs/Vice Presidents use social media to make purchasing decisions. Another report from the CMO Council says 87% of B2B buyers consider... read more

Sales Lead Generation Tips – Do Sales Reps ‘Get It?’

Sales Lead Generation Tips – Do Sales Reps ‘Get It?’

B2B Marketing

If you want another blunt summary of sales and marketing’s never-ending lover’s spat, you can say sales is like the rigid higher-up that’s often sucking the joy out of hip... read more

corey weiner business writer editor

The Problem With Online Press Releases That No One Talks About: Because It’s a Big Money Maker, Part II

B2B Marketing

Here is how you can almost always tell an amateur press release and why it’s usually wasteful pier fishing – with an organization’s American Express card: 1) Hundreds and hundreds... read more

ERP Lead Generation Tips – Brands Matter (Even Just a Little Bit)

ERP Lead Generation Tips – Brands Matter (Even Just a Little Bit)

B2B Marketing

Experienced marketers will always tell you that branding matters a lot. But for some customers in the B2B space, there’s still a strong inclination to dismiss brands as mere labels.... read more

5 B2B Marketing Lessons from Shark Tank

5 B2B Marketing Lessons from Shark Tank

B2B Marketing

Emmy-nominated “Shark Tank” on ABC is one of my guilty pleasures. If you haven’t seen the show, you’re missing out on a reality TV phenomenon that gives viewers a glimpse... read more