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Content Is King Huh? And Where Is The Guy Who Coined That Phrase So I Can Ring His Neck?

Content Is King Huh? And Where Is The Guy Who Coined That Phrase So I Can Ring His Neck?

B2B Marketing

Content is king? Really? You sure? One $40 million financial retirement planning agency knows better. I say competent marketing operations project management and delivery/deployment of ultra-specific content trump “content is... read more

Dare To Be Stupid: A Lesson For B2B Marketers From Weird Al

Dare To Be Stupid: A Lesson For B2B Marketers From Weird Al

B2B Marketing

July 15th, 2014 will forever live in infamy. That is the day Weird Al Yankovic debuted at number one on the Billboard 200 for the first time. His parodies of... read more

3 Major B2B Marketing Fears: What’s Holding You Back?

3 Major B2B Marketing Fears: What’s Holding You Back?

B2B Marketing

Recently, I attended MarketingProfs’ annual B2B Marketing Forum event, where I had the pleasure of seeing Tim Washer’s presentation on applying improvisation principles to marketing. Tim recommended we “follow the... read more

The Past, Present and Future of B2B Marketing Campaigns

The Past, Present and Future of B2B Marketing Campaigns

B2B Marketing

How campaigns changed as B2B marketing moved onto the web… and how they’ll change again in the future. Like all professional services, marketing evolves – and the approach to B2B... read more

The Chasm of Expectations Between B2B Marketers And Buyers

The Chasm of Expectations Between B2B Marketers And Buyers

B2B Marketing

If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree... read more

Why B2B Businesses Owners Struggle To Grow Their Businesses From 7 Figures To 8 Figures And Higher

Why B2B Businesses Owners Struggle To Grow Their Businesses From 7 Figures To 8 Figures And Higher

B2B Marketing

I wanted to talk to you today about something that is very dear to my heart and hopefully dear to your heart too. Background First of all, I am Canadian,... read more

5 Ways To Know If Your B2B Blog Is Picking Up Steam

5 Ways To Know If Your B2B Blog Is Picking Up Steam

B2B Marketing

Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away... read more

Why Change Management Comes Into Play In B2B Marketing

Why Change Management Comes Into Play In B2B Marketing

B2B Marketing

There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous. Technologies allow us to track performance,... read more

B2B Marketing: Over-Automation

B2B Marketing: Over-Automation

B2B Marketing

As a B2B marketer, there is an urge to automate everything—social media, content marketing, lead nurturing, etc. There is an abundance of automation tools available and marketing automation can serve... read more

B2B Rock Star Audience on Twitter

7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

B2B Marketing

What’s the difference between a musician and a rock star? Sure, rock stars have flashier clothes and maybe a few (hundred) extra groupies. But it’s really about audience, isn’t it?... read more

Do B2B Buyers Really Fill Out Web Forms To Download Content?

Do B2B Buyers Really Fill Out Web Forms To Download Content?

B2B Marketing

At this point, you’ve probably heard from many sources about the usefulness of forms on your website. They’re great for collecting information, and they don’t force your visitors to reach... read more

Why Business-to-Business (B2B) Sales Organizations Need to Collect Prospect Experience Feedback

Why Business-to-Business (B2B) Sales Organizations Need to Collect Prospect Experience Feedback

B2B Marketing

Collecting prospect experience (PX) feedback from your business customers during each milestone in the sales cycle sets a standard early on that customer-centricity is your organization’s top priority. This level... read more

Boost Lead Generation By Twisting A Classic

Boost Lead Generation By Twisting A Classic

B2B Marketing

You may not watch it (nor even want to) but the latest season of American Horror Show has become another piece of fiction featuring a killer clown. Nobody really knows... read more

B2B Websites: De-Gate Your Content Offers

B2B Websites: De-Gate Your Content Offers

B2B Marketing

With websites, the general rule is to hide premium content offers (white papers, guides, infographics, etc.) behind forms. This way, you can capture a website visitor’s information as they gain... read more

Expert Excel Tips to Manipulate Your Marketing Data

Expert Excel Tips to Manipulate Your Marketing Data

B2B Marketing

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Whether you are an SEO Guru or a Content King, planning season means one thing for us all – number crunching. And when 56% of B2B Marketers are seeing their budget’s grow year... read more