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How-to-Create-Engaging-Content-for-Boring-Industries

How to Create Engaging Content for “Boring” Industries

B2B Marketing

Let’s be honest here, there are industries which are “sexy” and you can’t decide what to publish first, but there are also industries, that are less interesting… Since you are... read more

Getting Coverage as a B2B Startup

Getting Coverage as a B2B Startup

B2B Marketing

Being a startup comes with many challenges: developing, funding, getting users .. the list goes on. When you’re a B2B startup, you face those same challenges and the realization that... read more

4 Ways to Get ROI Out of B2B Retargeting

4 Ways to Get ROI Out of B2B Retargeting

B2B Marketing

If at first you don’t succeed, try try again. That’s what the after school specials you grew up watching always told you, and as it turns out, that advice is... read more

The 5 "Must Haves" To Ignite A Lead Generation Blog

The 5 “Must Haves” To Ignite A Lead Generation Blog

B2B Marketing

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More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers. However, just... read more

Being a 'Golden Age Marketer' in a Mobile World Will Cost You

Being a ‘Golden Age Marketer’ in a Mobile World Will Cost You

B2B Marketing

I recently read an article flying back from vacation published in American Way written by Adam Pitluk. The article talks about this idea of being a ‘Golden Age thinker’ — essentially meaning you think... read more

6 Quick and Easy B2B Cold Call Techniques

6 Quick and Easy B2B Cold Call Techniques

B2B Marketing

Have you ever noticed that some tasks can be intimidating, but if you have a step-by-step, proven process, and you practice the task, the fear goes away and the tasks... read more

The B2B Sales Killer – The Status Quo!

The B2B Sales Killer – The Status Quo!

B2B Marketing

Are you losing deals and don’t know why? Does this situation sound familiar? If you’ve ever been in sales, this is an all too familiar scenario. You have a hot... read more

7 of the Best SlideShares on B2B Marketing

7 of the Best SlideShares on B2B Marketing

B2B Marketing

Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more... read more

The 5 Best Things About B2B Content Marketing

The 5 Best Things About B2B Content Marketing

B2B Marketing

Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and... read more

Know, Like, and Trust – You Need Them All to Make The Sale

Know, Like, and Trust – You Need Them All to Make The Sale

B2B Marketing

Too many business owners and management teams focus most of their attention on single event lead generation activities. The most effective lead generation comes from the careful combination of many... read more

The Social Media Lightning Rod - B2B Marketing Challenge

The Social Media Lightning Rod – B2B Marketing Challenge

B2B Marketing

Social Media Power & Cost “According to the Q2 2014 Media Intelligence Report from Neustar, the cloud-based information services provider, social media was 70% cheaper than the average cost for... read more

Integrated Customer Data – The Best Thing to Happen to Marketing Since Sliced Bread

Integrated Customer Data – The Best Thing to Happen to Marketing Since Sliced Bread

B2B Marketing

Over the last 10 years I have witnessed marketing undergo a transformative change – moving from a soft science with anecdotal results at best to a respected field equipped with... read more

B2B Sales: You Need to Focus on the Workarounds That Aren’t Working

B2B Sales: You Need to Focus on the Workarounds That Aren’t Working

B2B Marketing

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In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than leading with their products. But there’s a potential problem: any organisation, any stakeholder,... read more

5 Ways Your Software Sales Cycle Benefits From Outsourced Lead Generation

5 Ways Your Software Sales Cycle Benefits From Outsourced Lead Generation

B2B Marketing

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Whether you’re selling a subscription-based software, a different SaaS solution or some other form of business software, you’re probably regularly looking at how to increase your top-line growth. You’ve read... read more

11 Red Flags That Your B2B Content Is Boring

11 Red Flags That Your B2B Content Is Boring

B2B Marketing

One of the biggest challenges in B2B marketing is creating content that engages your target audience. Not only must your content attract leads, but it also must engage those leads... read more