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Profile: ZOG Digital

ZOG Digital is a search and social marketing technology company in Scottsdale, Ariz. 

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Articles by ZOG Digital
Four Ways Retailers Can Get Their Share of Mobile Social Sharing

Four Ways Retailers Can Get Their Share of Mobile Social Sharing

Mobile & Apps

New data is showing a trend that will impact the social media strategy of retailers everywhere. In May 2014, comScore estimated that 60% of all digital media time was spent... read more

Paid Social Ads Work Despite Consumer Perceptions

Paid Social Ads Work Despite Consumer Perceptions

A new study, the State of the American Consumer report, shows that the public doesn’t think social media advertising on platforms such as Facebook and Twitter are making an impact.... read more

Why Social Media is the Key to Unlocking Brand Loyalty

Why Social Media is the Key to Unlocking Brand Loyalty

Branding

Social media is the best opportunity today for businesses to build brand loyalty and influence perception among their target audiences. Americans on average spend more than 3 hours a day... read more

Making the Case for Paid-Search Ads: Why eBay’s Study Shouldn’t Scare Brands

Making the Case for Paid-Search Ads: Why eBay’s Study Shouldn’t Scare Brands

Branding

EBay’s newest study on search advertising claims ads have “no measurable benefit” to businesses. In the study, EBay concluded that the ads have very little impact on sales, with researchers... read more

Big Social Media Profile Changes On the Horizon

Big Social Media Profile Changes On the Horizon

Brands looking to make the most out of their social media profiles should be aware of two updates that are going on with Facebook and LinkedIn. First, as of right... read more


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5 Ways to Maximize Your Paid Search Advertising Campaign

5 Ways to Maximize Your Paid Search Advertising Campaign

Online Marketing

Fleishman-Hillard reports that 89 percent of consumers turn to search engines before making a purchase. Paid search ads allow businesses that currently do not rank highly for target keywords to... read more

Top 10 Technical SEO Issues (and How to Fix Them)

Top 10 Technical SEO Issues (and How to Fix Them)

In the age of “Penguin,” “Panda,” “Hummingbird” and other big Google algorithm updates, winning the search engine optimization (SEO) game means publishing high-quality content that earns links. But all the... read more

How to Rebrand or Rebuild a Website That is SEO-Ready

How to Rebrand or Rebuild a Website That is SEO-Ready

Rebrand and rebuild; for some businesses, those are the keys to moving forward both financially and digitally. But tearing down an established digital presence and domain name can have massive... read more

Five Tips for Achieving High Mobile Search Rankings

Five Tips for Achieving High Mobile Search Rankings

Online Marketing

Mobile searches are growing rapidly, and retailers that fail to optimize digital assets for mobile users are likely to miss out on sales. The mobile search market will soon overtake... read more

Five Steps to Overcome Facebook’s Algorithm Changes

Five Steps to Overcome Facebook’s Algorithm Changes

How-to Increase Reach and ROI Facebook’s organic reach is on a steady decline, forcing bloggers, businesses, brands, charities and other groups that rely on Facebook posts to convey announcements and... read more

Quick How-To: Secrets For Mobile Ecommerce Success

Quick How-To: Secrets For Mobile Ecommerce Success

Mobile & Apps

The mobile market is one of the fastest growing opportunities for retailers looking to drive sales and gain a competitive advantage. People are now spending more time on mobile devices... read more

Mobile Retail: iOS vs. Android and the Power of Apps

Mobile Retail: iOS vs. Android and the Power of Apps

Mobile & Apps

Apple, Android or both? Retailers researching a mobile marketing strategy must ask themselves this question before going forward with any mobile retail app development. Now, a new report from The... read more

New Search Engine Features Beef Up Restaurant Results

New Search Engine Features Beef Up Restaurant Results

Online Marketing

Google and Yahoo! are once again competing for local and mobile market-share with new features that promote additional restaurant information in search results. Because of the massive demand for restaurant... read more

Google Ad Extensions: Increasing CTR and Driving Sales for Businesses

Google Ad Extensions: Increasing CTR and Driving Sales for Businesses

Online Marketing

Paid search advertising has the ability to dramatically increase digital traffic for businesses, but not all digital ads are created equal. To create the highest amount of clicks and conversions,... read more

Off-Page SEO: Avoiding the Google Hammer with Best Practices

Off-Page SEO: Avoiding the Google Hammer with Best Practices

Off-page SEO helps business move up in Google’s rankings. But Google is actively targeting any businesses, even large and widely used websites, for trying to take a shortcut to success... read more