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Profile: ZOG Digital

ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner. The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development. Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.

 

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Articles by ZOG Digital
Cater to Mobile Consumers With These 5 Design Tips

Cater to Mobile Consumers With These 5 Design Tips

Mobile & Apps

Consumers today are pulling out their phones more than ever to research the world around them, including finding the best place to eat. Restaurants that don’t have a mobile-optimized website... read more

Hashtag Hijacking: The Right and Wrong Ways to Expand Brand Visibility Online

Hashtag Hijacking: The Right and Wrong Ways to Expand Brand Visibility Online

Harnessing the power of trending hashtags allows social media marketers to potentially increase organic post reach and garner additional engagement. Trending topics on social media platforms like Twitter and Facebook... read more

The Facebook Update Brands Need to Know About (and 3 Ways to Take Advantage of It)

The Facebook Update Brands Need to Know About (and 3 Ways to Take Advantage of It)

Facebook is working to reward brands that produce videos that spark the interest of users and hold their attention. A new announcement from the biggest social networking site in the... read more

The Retailer's Guide To Pinterest

The Retailer’s Guide To Pinterest

HOW TO INCREASE ENGAGEMENT AND ROI USING SOCIAL MEDIA Pinterest, the fastest growing social networking site, is the digital leader in creating referral traffic and conversions for retailers. In this... read more

4 Ways to Get ROI Out of B2B Retargeting

4 Ways to Get ROI Out of B2B Retargeting

B2B Marketing

If at first you don’t succeed, try try again. That’s what the after school specials you grew up watching always told you, and as it turns out, that advice is... read more

Taking Advantage of the Sharper Marketing Tools From Pinterest

Taking Advantage of the Sharper Marketing Tools From Pinterest

Retailers should already know that Pinterest is a powerful tool when it comes to connecting with consumers, especially women. With the release of Pinterest’s revamped and upgraded private messaging system,... read more

The Top 10 Technical SEO Problems Seen by SEO Pros Today

The Top 10 Technical SEO Problems Seen by SEO Pros Today

Today, businesses no longer have the luxury of being blind to the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and B2B focuses companies, SEO... read more

The Essential Digital Marketing Strategy: Local Search Engine Optimization

The Essential Digital Marketing Strategy: Local Search Engine Optimization

1

Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate. Eighteen percent of... read more

Social Advertising Here to Stay: Q2 Financial Reports Indicate Strength and Momentum

Social Advertising Here to Stay: Q2 Financial Reports Indicate Strength and Momentum

New financial reports from three of the biggest social networks in the world are proving once again that social media is here to stay for both individuals and businesses. Facebook,... read more

4 Ways to Build Engaging Videos

4 Ways to Build Engaging Videos

Video Marketing

Everyone loves a good online video binge. The very mention of YouTube is likely to send many into a dark hole of pets playing musical instruments and kids sinking blindfolded... read more

Four Ways Retailers Can Get Their Share of Mobile Social Sharing

Four Ways Retailers Can Get Their Share of Mobile Social Sharing

Mobile & Apps

New data is showing a trend that will impact the social media strategy of retailers everywhere. In May 2014, comScore estimated that 60% of all digital media time was spent... read more

Paid Social Ads Work Despite Consumer Perceptions

Paid Social Ads Work Despite Consumer Perceptions

A new study, the State of the American Consumer report, shows that the public doesn’t think social media advertising on platforms such as Facebook and Twitter are making an impact.... read more

Why Social Media is the Key to Unlocking Brand Loyalty

Why Social Media is the Key to Unlocking Brand Loyalty

Branding

Social media is the best opportunity today for businesses to build brand loyalty and influence perception among their target audiences. Americans on average spend more than 3 hours a day... read more

Making the Case for Paid-Search Ads: Why eBay’s Study Shouldn’t Scare Brands

Making the Case for Paid-Search Ads: Why eBay’s Study Shouldn’t Scare Brands

Branding

EBay’s newest study on search advertising claims ads have “no measurable benefit” to businesses. In the study, EBay concluded that the ads have very little impact on sales, with researchers... read more

Big Social Media Profile Changes On the Horizon

Big Social Media Profile Changes On the Horizon

Brands looking to make the most out of their social media profiles should be aware of two updates that are going on with Facebook and LinkedIn. First, as of right... read more