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Articles by ZOG Digital
How-To: Improve Your Email Marketing Strategy
Ah, the unattainable empty inbox. We all strive for it and yet we also add to it – as marketers, emails are often part of our digital strategy. The goal... read more
How-To: Create Social Buzz like Blue Moon
Social media marketing creates buzz around your brand. Beer creates a buzz of a different sort. Together, they make consumers tipsy with digital delight. Both communicative catalysts, social media and... read more
Blogging for SEO: A Beginner’s Guide to WordPress
In the age of content marketing, the benefits of blogging continue to evolve. For instance, businesses who blog see 55% more traffic to their site. To begin establishing a written... read more
Why Paid Advertising is the Future of Tumblr
Currently hosting over 100 million blogs, Tumblr is a testament to the tortoise and the hare adage – faster is not always better. ComScore reports that Tumblr is one of... read more
Walmart, Sears & Kmart Find On-Site Pinspiration
The third most popular social network, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. With over 25 million users, the social network is currently experiencing a “whopping... read more
5 Basic Social Media Mistakes Brands Make
Social media marketing is a necessity in today’s fast digital world – and by now, you have the basics down. You know better than to let your social account become... read more
Social Media Marketing 101: Strategy
1Sometimes we get so caught up in the details that we neglect the basics. Yet just as a house shouldn’t be built on shaky ground, your social media marketing shouldn’t... read more
Search Traffic Down: Social Referrals Up For Publishers
A study conducted by BuzzFeed may finally confirm the sneaking suspicion that social is surpassing search. They report that traffic from Google to digital publishing sites has dropped 30% over... read more
How to Market Luxury: Tiffany & Co.
The little blue box is instantly recognizable. Luxury retailer Tiffany & Co. has built a branding empire based on their jewelry quality, high-end reputation, beautiful store fronts – and memorable... read more
Social Media Marketing 101: Network User Demographics
1Social media makes up 27% of all time spent online. Demonstrating how quickly social media is revolutionizing our digital world, that number has risen by 9% in just one year... read more
Social Branding: Marketing Lessons From Beyoncé
Modern pop culture means that the internet further accommodates our insatiable intrigue with famous figures. Not only do celebrities act, dance and sing, but they also endorse products and align... read more
Restaurants Top Consumer Mobile Searches
To quote the insightful candy brand Snickers: “You’re not you when you’re hungry.” Consumers looking for restaurants are often on-the-go, with immediate conversion intentions. They don’t have patience to look... read more
The Facebook Report: Increased Fan Worth and Ad Targeting
Facebook Fan Worth You can’t put a price on happiness. You can, however, put one on a Facebook Fan. According to Syncapse and research firm Hotspex, a Facebook fan is... read more
The Benefits of Google Plus Series: Hangouts
“Do you want to Hangout at 5?” The meaning of that phrase may soon transform from a general invitation to a specific video chat request. Google’s Hangout feature is free... read more
How @HomeDepot Successfully Hammers Out Social Media Marketing
5“Break it down – Stop, Hammer time!” Although MC Hammer’s classic tune isn’t exactly Home Depot’s theme song, for these purposes it may as well be. After analyzing the brand’s... read more
