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Profile: Zachary Weiner

Zachary Weiner is the CEO of Emerging Insider Communications, a boutique communications, content relations and marketing agency dedicated to the emerging media and technology industries. Zach is a frequent lecturer, writer and evangelist across the TV technology, Ad-tech and digital landscapes. 

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Articles by Zachary Weiner
Navigating Ad Fraud and Brand Safety Issues in Programmatic Advertising

Navigating Ad Fraud and Brand Safety Issues in Programmatic Advertising

Digital Marketing

No one is denying the fact that programmatic is the future of digital advertising. In fact, programmatic is actively proving it’s the best way for advertisers to maximize their campaign... read more

Innovation Pitfalls In Emerging TV and Entertainment

Innovation Pitfalls In Emerging TV and Entertainment

Business Innovation

At our firm, we tend have a lot of folks knocking on our doors looking to evangelize a range of innovations in emerging media and technology for the TV, entertainment... read more

Does a Social TV Battle Actually Exist?

Does a Social TV Battle Actually Exist?

Facebook versus Twitter: The news of the Social TV battle has been abuzz with debate, conjecture and analysis across the board. On a recent interview during the launch of our... read more

Emerging Insider, Social TV

Positioning the Emerging TV Marketplace: Social, Connected And Multi-Screen.

Digital Marketing

It’s amazing to see the changes that have occurred in the TV industry. Just a few years ago we were evangelizing a plethora of new methodologies and platforms that had... read more

Contrarian Views Ahead: Social TV and Connected TV Advertising

Contrarian Views Ahead: Social TV and Connected TV Advertising

Digital Marketing

1

Corporate/Industry cheerleading. We all do it and it’s usually done for good reason. There is a reverse however, to whatever we cheerlead. My recent articles have all taken some contrarian... read more

Social TV Research: Engaging The Full Story Through Advertising Lessons.

Social TV Research: Engaging The Full Story Through Advertising Lessons.

B2B Marketing

1

Part 1: I’ve made the claim several times that when we research the effects of social media on television there are some lessons to be learned from the Ad world... read more

Overcoming The Challenges of Multiscreen Ads – Social TV Advertising

Overcoming The Challenges of Multiscreen Ads – Social TV Advertising

Consumer Marketing

Overcoming The challenges of  Multiscreen Ads – Social TV Advertising Part 4 In the last piece I went over a variety of ways in which to utilize social TV in... read more

Multiscreen Ads: Social TV Advertising and Monetization, Part 3

Multiscreen Ads: Social TV Advertising and Monetization, Part 3

We will continue our deep dive into Social TV monetization and advertising in this 3rd segment (to find the first two check out the never.no blog and check out the... read more

, Social TV, Social TV Advertising , Connected TV, Connected TV Marketing, Connected TV Advertising, TV Apps, TV advertising

Engagement Vs Re-Engagement in Social TV Advertising And Monetization. Part 2.

Consumer Marketing

If you followed the last post (found at  never.no), you’ll remember that I said that there are many methods of monetizing Social TV. Some of these are direct….. which, keep... read more

Social TV Advertising And Monetization: Emerging Elements

Social TV Advertising And Monetization: Emerging Elements

Consumer Marketing

Part 1: Driving revenue via Social Share If there is any question that seems to be playing on repeat these days, it’s “how do we monetize Social TV?” It is... read more

Emerging Television: Social TV and Participatory Psychology

Emerging Television: Social TV and Participatory Psychology

Branding

Understanding the true nature of Social TV and Participatory television is a lot less about technology and a lot more about psychology and sociology than most folks tend to realize... read more

Blendable Reality: New Formats To Move Above And Beyond Social TV

Blendable Reality: New Formats To Move Above And Beyond Social TV

Tech & Gadgets

This is another piece I’m taking straight from the Never.no blog, who is leading the Social TV and “Blendable Reality” space. If content is king and data is queen, surely... read more

Long Live Linear: Social TV and Participatory Television

Long Live Linear: Social TV and Participatory Television

Consumer Marketing

1

I thought for my first blog on the behalf of Never.no at (www.never.no) whom,I believe is leading the social TV space, I would tackle a small topic. Ok, that might... read more

Avoiding Gimmicks in Connected and Social TV Content And Advertising

Avoiding Gimmicks in Connected and Social TV Content And Advertising

B2B Marketing

1

The study of emerging TV is fascinating. It is ever moving, ever evolving and  encompasses a plethora of developments that are challenging traditional business models in novel ways. While the... read more

Connected TV Advertising- Evaluating Ad Budget Shifts

Connected TV Advertising- Evaluating Ad Budget Shifts

Consumer Marketing

Spring: Flowers bloom, temperatures warm up and the TV Upfront season hits once again. Just as newsworthy these days is the chatter about the digital newfronts as they indicate an... read more