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Profile: Zachary Weiner
Articles by Zachary Weiner
Overcoming The Challenges of Multiscreen Ads – Social TV Advertising
Overcoming The challenges of Multiscreen Ads – Social TV Advertising Part 4 In the last piece I went over a variety of ways in which to utilize social TV in... read more
Multiscreen Ads: Social TV Advertising and Monetization, Part 3
We will continue our deep dive into Social TV monetization and advertising in this 3rd segment (to find the first two check out the never.no blog and check out the... read more
Engagement Vs Re-Engagement in Social TV Advertising And Monetization. Part 2.
If you followed the last post (found at never.no), you’ll remember that I said that there are many methods of monetizing Social TV. Some of these are direct….. which, keep... read more
Social TV Advertising And Monetization: Emerging Elements
Part 1: Driving revenue via Social Share If there is any question that seems to be playing on repeat these days, it’s “how do we monetize Social TV?” It is... read more
Emerging Television: Social TV and Participatory Psychology
Understanding the true nature of Social TV and Participatory television is a lot less about technology and a lot more about psychology and sociology than most folks tend to realize... read more
Blendable Reality: New Formats To Move Above And Beyond Social TV
This is another piece I’m taking straight from the Never.no blog, who is leading the Social TV and “Blendable Reality” space. If content is king and data is queen, surely... read more
Long Live Linear: Social TV and Participatory Television
1I thought for my first blog on the behalf of Never.no at (www.never.no) whom,I believe is leading the social TV space, I would tackle a small topic. Ok, that might... read more
Avoiding Gimmicks in Connected and Social TV Content And Advertising
1The study of emerging TV is fascinating. It is ever moving, ever evolving and encompasses a plethora of developments that are challenging traditional business models in novel ways. While the... read more
Connected TV Advertising- Evaluating Ad Budget Shifts
Spring: Flowers bloom, temperatures warm up and the TV Upfront season hits once again. Just as newsworthy these days is the chatter about the digital newfronts as they indicate an... read more
NAB Show: Connected TV, Advertising And Mishaps
I’m writing from Vegas, where the original intention of this post was to bring to light some tangible and interesting insights and data-points from the opening day of the National... read more
Connected TV – Redefining Living Room Content And Advertising
1At lot of the work we do at CTV Advertising tends to be greatly impacted by predictive analysis of trends within the emerging TV landscape for both advertisers and content... read more
Psychological Constants In Connected TV And 2nd Screen Marketing Experiences.
We live in a multi-screen world. No matter what developments in the short term future occur, we will most likely continue to utilize a myriad of screens for a plethora... read more
The Great Connected TV Marketing Debate: Smart TV Or Less Big Screen Intelligence?
One of the most exciting elements of working in emerging technologies and new media is in trend predication. Deciphering consumer trends and behavioral directions to ascertain a variety of patterns... read more
Entertainment Marketing : Why TV Group Experiences Will Never Die, No Matter How Connected Or Personalized The Device.
Reactive posts are typically not my cup of tea, but sometimes a necessity to convey specific and necessary points of view. This one is going to be brief and I... read more
Super Bowl: Second Screen Advertising And Connected TV Insights From The Couch Consultants.
While many of you were watching the big game, our Couch Consultants were hard at work…Ok, this isn’t exactly true, but armed with some CTV Advertising sponsored buffalo Wings and... read more
