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Profile: Zach Heller

My name is Zach Heller.  I am a marketing professional with years of experience in branding, digital marketing, direct response and marketing communications.  I have entrepreneurial and consulting experience, and love working with small and medium sized companies to help direct marketing efforts toward growth. I am the sole operator of Zach Heller Marketing.

I graduated from the University of Delaware with a B.A. in Marketing and Economics.  During and since college I have worked on a variety of different marketing projects in numerous industries including, publishing, education, travel, social networking, and legal.

I am currently the Director of Marketing for Distance Education Co. in New York City.

Read my books:

1. The Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve Success

2. Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income

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Articles by Zach Heller
How to Use Surveys in Marketing

How to Use Surveys in Marketing

Marketing

Surveys are a marketer’s best friend, when they are used properly. Many of today’s marketers see surveys as a tool for “market research”, which exists outside the general realm of... read more

A Guide to Firing Your Marketing Agency

A Guide to Firing Your Marketing Agency

Marketing

Without a doubt, every small business owner and marketer will run into this situation. You are using a marketing agency to handle some aspect of your marketing, and performance is... read more

How To Use Big Data On A Small Budget?

How To Use Big Data On A Small Budget?

Big Data

There is not bigger buzzword in the marketing atmosphere today than Big Data. But when most of us hear “big data”, we think big budgets. Don’t let that association scare... read more

The One Big Question Marketers Ask

The One Big Question Marketers Ask

Marketing

“Is my advertisement working?” Regardless of how big your budget is and where you advertise, this is a question we all need answered. It’s the question we want to answer... read more

How to Use Exclusivity in Marketing

How to Use Exclusivity in Marketing

Marketing

As marketers, we are often concerned with the masses. How do we get more people to learn about our products? How do we reach people who don’t know about us... read more

10 Ways to Make Your Email Marketing More Effective

10 Ways to Make Your Email Marketing More Effective

Email Marketing

There are many things that email marketers can do to make their email programs work harder for them. And for frequent readers of this blog, you will likely have picked... read more

What to Test – Part 10

What to Test – Part 10

Online Marketing

Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test... read more

What to Test – Part 9

What to Test – Part 9

Marketing

Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test... read more

What to Test – Part 8

What to Test – Part 8

Email Marketing

Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test... read more

What to Test – Part 7

What to Test – Part 7

Online Marketing

Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test... read more

What to Test – Part 6

What to Test – Part 6

Online Marketing

Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test... read more

The Role of Fear in Marketing

The Role of Fear in Marketing

Marketing

Fear is most definitely a factor for you. If you are in marketing, you have to know the role that fear plays in your customer’s decision making process, and how... read more

How to Add Urgency in Marketing

How to Add Urgency in Marketing

Marketing

Urgency in marketing often leads to higher sales and more successful advertising or promotional campaigns. When you create urgency in the minds of your customers, you are in a sense... read more

What to Test: Part 5

What to Test: Part 5

Online Marketing

Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test... read more

How to Set Employee Compensation

How to Set Employee Compensation

Human Resources

There are a number of ways to set the compensation for your employees. And when you’re starting a business, or in the process of hiring your first team, how to... read more