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Profile: Zach Heller

My name is Zach Heller.  I am a marketing professional with years of experience in branding, digital marketing, direct response and marketing communications.  I have entrepreneurial and consulting experience, and love working with small and medium sized companies to help direct marketing efforts toward growth. I am the sole operator of Zach Heller Marketing.

I graduated from the University of Delaware with a B.A. in Marketing and Economics.  During and since college I have worked on a variety of different marketing projects in numerous industries including, publishing, education, travel, social networking, and legal.

I am currently the Director of Marketing for Distance Education Co. in New York City.

Read my books:

1. The Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve Success

2. Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income

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Articles by Zach Heller
Who Are Your Competitors and Do You Care?

Who Are Your Competitors and Do You Care?

Marketing

In my work, I meet two different types of business owners and managers. There are those that spend all of their time focusing on what the competition is doing, and... read more

How To Tell If Your Email Marketing Is Working

How To Tell If Your Email Marketing Is Working

Email Marketing

If you’re doing email marketing, you’re doing the right thing. But just sending out emails isn’t enough. The next step is learning how to track and analyze your email marketing... read more

Direct Mail Tips that Still Work

Direct Mail Tips that Still Work

Marketing

I had a meeting the other day where I witnessed an intense debate over the effectiveness of direct mail as a marketing tool. It was an intense scene, pitting a... read more

3 Inbound Sales Techniques

3 Inbound Sales Techniques

Sales Management

Yesterday’s post was all about how to drive inbound sales calls. But that’s only the first part of the equation. Once they call you, you have to be able to... read more

How to Gain Manager Buy-in

How to Gain Manager Buy-in

Strategy

Depending on what situation you work in, it can take more than a great idea to succeed. It might take you selling that idea effectively to your manager. When you... read more

If You Only Do One Thing – Part 8

If You Only Do One Thing – Part 8

Marketing

Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today... read more

When to Break the Rules in Marketing

When to Break the Rules in Marketing

Marketing

I write all the time on this blog about the “rules” of marketing. What these are are best practices, the things that have worked for people in the past. But... read more

Give Your Sales Force What They Need

Give Your Sales Force What They Need

Sales Management

Sales is a crucial part of marketing. Too often we focus so much of our energy on advertising, and forget to pay attention to what happens when the advertising works.... read more

6 Ways to Get More Referrals

6 Ways to Get More Referrals

Marketing

Word of mouth is still the best form of marketing for any business. When customers talk about you, recommend you, inspire others to try out your company’s products or services,... read more

How to Use Surveys in Marketing

How to Use Surveys in Marketing

Marketing

Surveys are a marketer’s best friend, when they are used properly. Many of today’s marketers see surveys as a tool for “market research”, which exists outside the general realm of... read more

A Guide to Firing Your Marketing Agency

A Guide to Firing Your Marketing Agency

Marketing

Without a doubt, every small business owner and marketer will run into this situation. You are using a marketing agency to handle some aspect of your marketing, and performance is... read more

How To Use Big Data On A Small Budget?

How To Use Big Data On A Small Budget?

Big Data

There is not bigger buzzword in the marketing atmosphere today than Big Data. But when most of us hear “big data”, we think big budgets. Don’t let that association scare... read more

The One Big Question Marketers Ask

The One Big Question Marketers Ask

Marketing

“Is my advertisement working?” Regardless of how big your budget is and where you advertise, this is a question we all need answered. It’s the question we want to answer... read more

How to Use Exclusivity in Marketing

How to Use Exclusivity in Marketing

Marketing

As marketers, we are often concerned with the masses. How do we get more people to learn about our products? How do we reach people who don’t know about us... read more

10 Ways to Make Your Email Marketing More Effective

10 Ways to Make Your Email Marketing More Effective

Email Marketing

There are many things that email marketers can do to make their email programs work harder for them. And for frequent readers of this blog, you will likely have picked... read more