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Profile: Will Burns
Articles by Will Burns
Brand Planner, Russell Davies: Episode #24 Ideasicle Podcast
Though he admits he still doesn’t really know what a planner is supposed to do, Russell Davies is one of the most influential planners in the world. He spent several... read more
Ideasicle Experts Speak! Untangling The Mysteries Of The Elusive Idea.
We talk a lot about “Expert Sourcing” at Ideasicle, which implies that we have experts that we source. And we do. These experts were hand picked by our founder, Will... read more
Mechanica Live! On The Ideasicle Podcast – Episode #21
Welcome to another episode of the Ideasicle Podcast, where we attempt to untangle the mysteries of the elusive idea. Get this. This episode is our first live Ideasicle Podcast ever!... read more
Your Ideas Are More Valuable Than Your Money This Time Of Year
I think we can safely say that 2011 was a tough one. Everyone’s feeling the pinch, for sure. Tough to give away the same money that you usually give when... read more
Luck Is A Mistake Unlucky People Make
The luck myth, debunked. A couple Ideasicle Podcasts ago, Jonathan Fields, author of “Uncertainty. Turning fear and doubt into fuel for brilliance,” talked about a fascinating study around the concept... read more
Choking Under Pressure: Ideasicle Podcast #20 With Sian Beilock
Welcome to another episode of the Ideasicle Podcast, where we attempt to untangle the mysteries of the elusive idea. Today, we’re going to talk with an expert on pressure. The kind... read more
Pummel Your Brandwidth With Ideas
If you look up the term bandwidth in the dictionary, you get this: “a range of frequencies within a given band, in particular those used for transmitting a signal.” Have... read more
Ideasicle Podcast Episode #19: Creativity Expert, Jonathan Fields
Welcome to another episode of the Ideasicle Podcast, where we attempt to untangle the mysteries of the elusive idea. JONATHAN FIELDS is the author of the book “Uncertainty. Turning fear... read more
Are In-house Agencies Emerging from the Out-house?
8The prediction. As many of you may know, I am a twenty-year “agency guy.” I believe in what outside agencies can do for clients, as I’ve seen it first hand.... read more
Your 2012 Marketing Plan Needs An Antigravity Machine.
Bet you’re knee-deep in 2012 planning. Well, here’s an idea to maximize the freshness of your 2012 marketing plans: hold back 5% of your overall budget and put it into... read more
Ideasicle Podcast #18: Social Media Expert, Edward Boches
Welcome to another episode of the Ideasicle Podcast, where we attempt to untangle the mysteries of the elusive idea. (click Edward’s picture to play the podcast) Today we have Edward... read more
The Idea Doesn’t Get Less Good Over Time. We Just Forget Its First Impression.
Remember the feeling you had when you first heard that idea? They say you only have one chance to make a first impression. True, but I would add that you... read more
Where There’s A Willpower There’s A Way.
Willpower is required for creativity. There’s a new book out right now called Willpower: Rediscovering the Greatest Human Strength, by Dr. Roy Baumeister and John Tierney. The book talks about... read more
Life Should Never Get In The Way Of Your Ideas
2Life fuels ideas, but… We talk a lot around Ideasicle’s virtual halls about how important it is to interact with life to help spur ideas. To read, go to movies,... read more
Ideasicle Podcast #17: The Path Of Energy With Dr. Synthia Andrews
Ever feel a strange “vibe” in a room, or know what someone is thinking before they talk, or even feel that jolt of inspiration when you have a great idea?... read more
