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Profile: Wayne St. Amand

Wayne St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company’s global corporate and product marketing efforts.

Most recently, St. Amand was the director of marketing for ExaGrid Systems, a fast-growing, multi-award-winning developer of advanced data storage and back-up appliances. Before ExaGrid, St. Amand ran Electronic Vaulting product marketing for Iron Mountain (NYSE: IRM), helping to grow the product line from $12 million to $100+ million in revenues. Prior to Iron Mountain, he managed product marketing as well as corporate communications for Connected Corporation, a provider of PC data protection services and software, which was acquired by Iron Mountain in 2004 for $120 million. Prior to Connected, St. Amand managed global corporate communications for SilverStream Software, helping the company navigate a successful IPO (NASD: SSSW) and an acquisition by Novell in 2002 for $212 million.

Earlier in his career, St. Amand led successful communications campaigns for a number of well-known technology companies including HP, Motorola and Texas Instruments, while working for several of the Boston area’s most influential marketing services firms.

He holds a B.S., with honors, in Communications and Marketing from Boston University’s College of Communication.

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Articles by Wayne St. Amand
Pew Research: Daily Twitter Usage Among Online Adults Doubles

Pew Research: Daily Twitter Usage Among Online Adults Doubles

15% of online Americans now use Twitter, 8% use it daily The Crimson Hexagon ForSight™ platform is used every day by global organizations to analyze relevant consumer opinion from the... read more

Social Media Analysis Reveals: What’s So Pinteresting?

Social Media Analysis Reveals: What’s So Pinteresting?

According to a “Benchmark and Trend Report” from Experian Hitwise, Pinterest—the virtual pinboard—has rocketed to the number three spot among social networks in terms of web-traffic popularity. This new ranking... read more

Online Opinion: Is the “Buffett Rule” Truly Class Warfare?

Online Opinion: Is the “Buffett Rule” Truly Class Warfare?

Branding

With only marginal improvement made to the economy since the beginning of the recession in 2008, tensions are mounting amongst Americans. The emergence of Occupy Wall Street and calls of... read more

Pew Research: How Blogs, Twitter and Mainstream Media Have Handled the Trayvon Martin Case

Pew Research: How Blogs, Twitter and Mainstream Media Have Handled the Trayvon Martin Case

For the study data regarding social media (blogs and Twitter), PEJ employed a combination of traditional media research methods, based on long-standing rules regarding content analysis, along with computer coding... read more

Which Brand Advertising Achieved the Highest Conversational ROI?

Which Brand Advertising Achieved the Highest Conversational ROI?

Branding

Researchers at NYU Stern’s Center for Measurable Marketing (CMM) announced today that M&M’S ranked highest among Super Bowl XLVI advertisers in generating Conversational ROI™. The confectioner generated the highest initial... read more


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Greeks On Twitter Fear Fallout From The Bailout

Greeks On Twitter Fear Fallout From The Bailout

Trends & News

Greece is about to take a $172 billion bailout from the rest of Europe, but there are strings attached. Greece will have to spend less on government programs and workers’... read more

Will the Verizon/Redbox Partnership Create a Viable Alternative to Netflix?

Will the Verizon/Redbox Partnership Create a Viable Alternative to Netflix?

Trends & News

Verizon and Redbox created quite a stir when they announced a partnership with the intent of creating a streaming video rental service to go head-to-head with Netflix. Though it won’t... read more

Is SOPA’s Fate Sealed?

Is SOPA’s Fate Sealed?

Trends & News

The Stop Online Piracy Act (SOPA) has been making headlines, but what’s the public reaction been? The Stop Online Piracy Act is getting more negative attention, as major websites such... read more

Has CES Lost Its Luster With Consumers?

Tech & Gadgets

As CES (Consumer Electronics Show) 2012 draws to a close in Las Vegas, we’ve noticed a great deal of buzz circulating around the new products and technologies unveiled at the... read more

Gowalla Aquisition Reveals Curiosity About Impact on Mobile App Industry

Trends & News

On Monday, Facebook confirmed that it had acquired Gowalla—the location-based social network. The purchase has been deemed an “acqi-hire,” as Facebook’s focus is on the employees rather than the product.... read more

Analysis of Online Reaction to Moammar Gadhafi’s Capture and Death

Trends & News

Since the Libyan uprising began in February, rebel’s sights have been set on overthrowing the country’s government and specifically the 42-year dictatorship of Moammar Gadhafi. As today’s dramatic events unfolded,... read more

Online Reaction to New Apple iPhone Announcement Shows Majority of Consumers Wanted a “5″ not “4S”

Tech & Gadgets

Despite a feature packed new edition of the iPhone, Apple has the raised the bar so high for its product unveilings that the new iPhone 4S announced today has been... read more

Online Reaction to Steve Jobs’ Resignation as Apple CEO

Online Reaction to Steve Jobs’ Resignation as Apple CEO

Trends & News

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As news of Steve Jobs’ resignation continues to explode, more than just the tech world is feeling the aftershock. Crimson Hexagon has analyzed consumers’ feelings across the internet (Twitter, Facebook, Blogs... read more

Despite webOS and PC Market Challenges 57% Beleive HP Making Wrong Move

Despite webOS and PC Market Challenges 57% Beleive HP Making Wrong Move

Tech & Gadgets

1

Majority of Online Opinions Analyzed Reveal Consumers Don’t Agree with HP’s Strategy Since Thursday, August 18, we have analyzed 84,175 mentions of HP’s decision to drop its PC business and... read more

Online Reaction to President Obama’s Bus Tour Mostly Negative

Online Reaction to President Obama’s Bus Tour Mostly Negative

Trends & News

Since President Obama started his Midwest bus tour on Monday, August 15, Crimson Hexagon has analyzed 47,645 mentions of Obama’s tour on Twitter. A portion of the conversation, 19% of the... read more