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Profile: Vinaya Naidu

Co-Founder and Blogger at Lighthouse Insights. A student of life, art and building relationships. Love to read just about anything and strongly believe that books make a beautiful world.

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Articles by Vinaya Naidu
Shop Smart With Amazon’s Junglee Android App [Review]

Shop Smart With Amazon’s Junglee Android App [Review]

Mobile & Apps

Value shoppers and bargain hunters can rejoice now! Whether you are in a mall or elsewhere, and trying to decide whether something is worth buying, an android app can come... read more

Famebox Launches India's First Digital Channel On Running With Milind Soman

Famebox Launches India’s First Digital Channel On Running With Milind Soman

World News

We know running is a fun way to keep fit while you stay outdoor. But, running is often met with excuses although we know its benefits. It is sometimes rainy... read more

Royal Stag Large Short Films Says #KeepPerfecting In New Campaign

Royal Stag Large Short Films Says #KeepPerfecting In New Campaign

World News

1

The idea of short films is catching on in the digital world. Large Short Films, one of the most unique digital platforms for short films in India, is all set... read more

Colgate Max Fresh & Bindass Make Dreams Come True In ‘Live The Fresh Life’

Colgate Max Fresh & Bindass Make Dreams Come True In ‘Live The Fresh Life’

World News

Youngsters are a passionate lot and brands are helping them live out their passion. In yet another campaign aimed at forging deeper bonds with the youth, Colgate-Palmolive’s toothpaste brand, Colgate... read more

Lufthansa Promotes ‘More Indian Than You Think’ With First TVC & Microsite Supporting Indian Languages

Lufthansa Promotes ‘More Indian Than You Think’ With First TVC & Microsite Supporting Indian Languages

World News

When the world talks about precision, it has to bring Germany into it. Be it in their approach to design or engineering, precision and perfection is something we take as... read more

Check ‘India’s Facebook Timeline Journey’, A Special Video For Independence Day

Check ‘India’s Facebook Timeline Journey’, A Special Video For Independence Day

World News

This must be a first in patriotism! For India’s 68th Independence Day, Culture Machine, a digital video entertainment company for the internet generation, has raised the Tricolor in its own... read more

Roobaroo Micromax Celebrates Independence Day With #MicromaxUniteAnthem

Roobaroo Micromax Celebrates Independence Day With #MicromaxUniteAnthem

World News

The one mobile maker that is truly desi and an Indian brand we can be proud of, is celebrating India’s Independence Day with a new anthem. Micromax Mobile, India’s very... read more

For Its Charcoal Toothbrush, Colgate Creates Buzz Using #WhatTheBlack On Social Media

For Its Charcoal Toothbrush, Colgate Creates Buzz Using #WhatTheBlack On Social Media

Curiosity has seldom killed the cat, but has always ensured knowledge to the seeker. It is this curiosity that has engaged audiences across mediums and also forms the favourite bait... read more

Fashion Brand, People, Asks Youth To #StartTrending, But Isn't Active On Twitter Yet!

Fashion Brand, People, Asks Youth To #StartTrending, But Isn’t Active On Twitter Yet!

Hashtags have begun to dominate almost every social network worth its conversations. Hashtags help group, shape or define social discussions as they occur in real time. A regular phenomenon on... read more

Idea Launches New Anthem "Ullu Banne Se Azaadi" For An #UlluFreeIndia

Idea Launches New Anthem “Ullu Banne Se Azaadi” For An #UlluFreeIndia

World News

Idea Cellular has always been a non-conformist when it comes to its marketing efforts. One of India’s leading telco, Idea has also been in the forefront with its unconventional advertising,... read more

Nestle India's Superbaby Rap Music Video Crosses 1.6 Million Views

Nestle India’s Superbaby Rap Music Video Crosses 1.6 Million Views

Baby videos and cat videos are sure-shot prone to go viral on digital. Remember the Evian babies or the Kit-Kat babies video that quickly went viral? And, if there is... read more

Why Domino’s India Needs Lessons On Online Reputation Management

Why Domino’s India Needs Lessons On Online Reputation Management

World News

In the Friday gone by last week, a major catastrophe was thwarted by pizza company, Domino’s India in what could have blown up beyond proportion for the brand’s online reputation... read more

8 Interesting Content Co-Creation Campaigns

8 Interesting Content Co-Creation Campaigns

Content Marketing

The nature of a medium decides the message you send across it. Social media, with its two-way transformation opened up some very creative means for communication. This meant businesses could... read more

CNN-IBN Launches ‘Clean Up India’ In The Run Up To Independence Day

CNN-IBN Launches ‘Clean Up India’ In The Run Up To Independence Day

World News

7

India is in dire need to be cleaned up. The country never fails to make it to the list of dirtiest places or most polluted places in the world in... read more

Chetan Bhagat's #HalfGirlfriend Trends On Twitter, Following Full Page TOI Ad

Chetan Bhagat’s #HalfGirlfriend Trends On Twitter, Following Full Page TOI Ad

Digital marketers would be envious of Chetan Bhagat today. The popular author’s latest novel ‘Half Girlfriend’ is trending at the top of India Twitter trends, following a full page ad... read more