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Profile: Vinaya Naidu

Co-Founder and Blogger at Lighthouse Insights. A student of life, art and building relationships. Love to read just about anything and strongly believe that books make a beautiful world.

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Articles by Vinaya Naidu
Why Clarks India Is Engaging Shoelovers With #ShoeDiaries

Why Clarks India Is Engaging Shoelovers With #ShoeDiaries

World News

Every shoe has a story to tell; you would know that if you ask a woman who loves her shoes. Shoe-a-holics and their collections have many hidden stories. And a... read more

6 Sweet Diwali Videos That Are Sure To Warm Your Hearts

6 Sweet Diwali Videos That Are Sure To Warm Your Hearts

World News

Diwali was a blast this year, both offline and online. Major releases at the box office coupled with the long weekend of festivities led to many brands leveraging the best... read more

A Husband Initiated Movement To Fight Breast Cancer? Philips Makes It Possible

A Husband Initiated Movement To Fight Breast Cancer? Philips Makes It Possible

Breast cancer is the biggest threat to women all over the world yet we don’t know much about it or how to detect it early and save lives. In India,... read more

How A Chocolate Brand Is Making This Diwali A Special One For Our Army Men

How A Chocolate Brand Is Making This Diwali A Special One For Our Army Men

World News

The festive month of Diwali has everyone charged up, including top gifting brands in India. While a few are reminding us the preciousness of sharing the festivities with our family... read more

This Diwali Music Video Shows You Home Is Just A Break Away #MyDiwaliBreak

This Diwali Music Video Shows You Home Is Just A Break Away #MyDiwaliBreak

World News

Home is where your heart is. If you’re away from home this Diwali, this music video could make you cry. Brands these days are increasingly steering towards digital storytelling where... read more

This Brand Tells You What Is The Most Precious Gift This Diwali #ThisDiwaliGiftTime

This Brand Tells You What Is The Most Precious Gift This Diwali #ThisDiwaliGiftTime

World News

Time is a precious thing yet we don’t realise it until it is lost upon us. In this digital age dominated by screens of varying sizes, little do we realise... read more

A Beverage Brand Reminds Us That The Best Diwali Is A #GharWaliDiwali

A Beverage Brand Reminds Us That The Best Diwali Is A #GharWaliDiwali

World News

The festival of lights has everyone geared up this Diwali. While the festival is marked by lights, crackers and celebration, it also sees a happy reunion of families separated by... read more

Why Lenovo Trapped These Popular Twitter Influencers Inside A Box

Why Lenovo Trapped These Popular Twitter Influencers Inside A Box

Tech & Gadgets

What can happen when an actor, a food blogger, a film critic and a gadget guru are trapped inside boxes so a tablet manufacturing company could prove its point? The... read more

Four Campaigns With Influencer Marketing Done Right

Four Campaigns With Influencer Marketing Done Right

Marketing

Marketers have always preferred influence to drive brand affinity over other forms of paid media. Research findings point to the fact that influencer associations have a significant impact on a... read more

How A Premium Chocolate Was Launched With A Personalized Touch On Digital

How A Premium Chocolate Was Launched With A Personalized Touch On Digital

Product Management

With the festive season in full bloom all over the country, the time is just right for brands to introduce new products especially in the gifting category. A month ago,... read more

HP Strives For A Youthful Makeover Through #BendTheRules

HP Strives For A Youthful Makeover Through #BendTheRules

World News

Companies that have been around for like forever are beginning to feel the pinch of old age now. Hence technology giant, Hewlett Packard is on a global makeover mission to... read more

Philips Wants You To be Bold, Rebellious And Trimmed #LikeABrat

Philips Wants You To be Bold, Rebellious And Trimmed #LikeABrat

Consumer Marketing

Brats are defining the new cool, being gentlemen is passé. Arjun Kapoor, the actor who has taken Bollywood by storm is the new brat in town, thanks to that sexy... read more

Dettol Uses #Handfies To Promote Handwashing And A #SwachhBharat Too

Dettol Uses #Handfies To Promote Handwashing And A #SwachhBharat Too

World News

Its Global Handwashing Day (GHD) on October 15. Originally created for children and schools to promote habitual handwashing with soap, the occasion is now celebrated globally to raise awareness on... read more

Online Jewellery Retailer Voylla Launches First TVC Inspired By The Hashtag Trend

Online Jewellery Retailer Voylla Launches First TVC Inspired By The Hashtag Trend

Fashion & Beauty

Digital must meet television some day. This year, most ecommerce companies In India have come up with their television commercials, realising they cannot ignore the massive reach of the medium... read more

Fiat Avventura Urges You To "Live Alive" In its New Campaign

Fiat Avventura Urges You To “Live Alive” In its New Campaign

Consumer Marketing

The Fiat Avventura has been garnering significant buzz from its pre-launch phase. Avventura is the first contemporary urban vehicle from Fiat built specifically for the urban India, and will make... read more