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Profile: Vinaya Naidu

Co-Founder and Blogger at Lighthouse Insights. A student of life, art and building relationships. Love to read just about anything and strongly believe that books make a beautiful world.

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Articles by Vinaya Naidu
Axis Bank Strengthens Brand Belief With ‘MyIdeaOfProgress’

Axis Bank Strengthens Brand Belief With ‘MyIdeaOfProgress’

World News

Axis Bank, the third largest private sector bank in India, is further strengthening its brand philosophy with ‘MyIdeaOfProgress.com’. Having chosen to be encouraging partners in the journey of our lives,... read more

MTV Announces Season 2 Of ‘Ceat MTV Chase The Monsoon’ Social Biking Road Trip

MTV Announces Season 2 Of ‘Ceat MTV Chase The Monsoon’ Social Biking Road Trip

World News

They say, “If you don’t ride in the rain, you don’t ride.” It is time for bikers to chase the rains this monsoon, as Ceat and MTV are back with... read more

Pepsi MTV Indies Launches Quirky Commercials For ‘Step Up. Discover’ Campaign

Pepsi MTV Indies Launches Quirky Commercials For ‘Step Up. Discover’ Campaign

World News

Launched in February this year,’ Pepsi MTV Indies’ – the new channel from Viacom 18 dedicated to Indie music, film, art, street culture and fashion – has initiated ‘Step Up.... read more

How Clean and Clear Engages Teenagers In The Besties Video Campaign

How Clean and Clear Engages Teenagers In The Besties Video Campaign

Video Marketing

Marketing to teenagers is tricky; ask parents of teenagers! And marketing to teenage girls gets even more interesting. Clean and Clear, the skincare brand from Johnson & Johnson is looking... read more

The Review Monk Android App – Neat & Simple To Use

The Review Monk Android App – Neat & Simple To Use

Mobile & Apps

Indian cinema had never had it so exciting with newer talent and experimental filmmaking adding depth to the space. Add to this the number of movie discovery platforms on the... read more


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Mercedes-Benz India Goes Digital With #ThatAMGFeeling For CLA 45 AMG Launch

Mercedes-Benz India Goes Digital With #ThatAMGFeeling For CLA 45 AMG Launch

World News

Mercedes-Benz India is all set to launch the CLA 45 AMG, India’s first compact performance sedan on 22nd July, 2014. The Mercedes-AMG brand, globally synonymous with high performance motoring and... read more

Remembering Orkut - Readers Share Their Orkut Stories

Remembering Orkut – Readers Share Their Orkut Stories

Google got us all nostalgic last week when it announced the shutdown of Orkut, probably the first experience of a social network for most of us. Calling Orkut as Google’s... read more

This FIFA World Cup Pledge To Support Lives As You Cheer For Your Favourite Team, Courtesy Rang De

This FIFA World Cup Pledge To Support Lives As You Cheer For Your Favourite Team, Courtesy Rang De

World News

Something beautiful is happening around the beautiful game. A non-profit organisation, Rang De that provides microcredit to small businesses and education, is reaching out to all football fans in the... read more

ABSOLUT India Limited Edition To Crowdsource Designs From Indian Artists

ABSOLUT India Limited Edition To Crowdsource Designs From Indian Artists

World News

Liquor firm Pernod Ricard has announced the launch of limited edition of its iconic vodka brand ‘ABSOLUT’ in India. The launch follows its limited edition launch in the mature vodka... read more

Myntra Rewards Folks Who ‘Live For Likes’ On Social Media

Myntra Rewards Folks Who ‘Live For Likes’ On Social Media

World News

Fashion and lifestyle portal, Myntra, lately acquired by Flipkart, has been working hard to woo the fashion conscious folks of the nation. The ecommerce company launched a new campaign titled... read more

How Dombivli Return Was Promoted On Social Media With A Creative Content Strategy

How Dombivli Return Was Promoted On Social Media With A Creative Content Strategy

World News

For movies with deep pockets, it is easier to get the media to go ga ga over it, what with the big stars and the budget for 360 degree promotions.... read more

How Domino’s India Created Buzz For Its Ten New Flavours On Social Media

How Domino’s India Created Buzz For Its Ten New Flavours On Social Media

World News

It is an awesome time of the year for foodies in the country. Domino’s India has refreshed its menu. The pizza brand has introduced 10 new flavours with five for... read more

Cadbury Silk’s #SilkUp Engages Fans With Interactive Conversations And Personalized Video Invites

Cadbury Silk’s #SilkUp Engages Fans With Interactive Conversations And Personalized Video Invites

Branding

Cadbury Silk, the premium Cadbury version by Mondelez International owned Cadbury India, has been on an active engagement spree with the Silkaholics in the country, for the launch of its... read more

KRDS India Develops An Online Hearing Test Facebook App For Amplifon

KRDS India Develops An Online Hearing Test Facebook App For Amplifon

World News

Does a hearing problem cause you to feel embarrassed when you meet new people? Then it’s time to get your ears tested. In a unique concept where people can take... read more

Aviva India Promotes #AvivaYoungScholar, A Child’s Ticket To Big Dreams

Aviva India Promotes #AvivaYoungScholar, A Child’s Ticket To Big Dreams

World News

Aviva Life insurance, the insurance providers formed by two of the oldest companies in the world – Aviva and Dabur has long been focusing on the role of fathers in... read more