Free Webcast: How To Create Killer Marketing Content – Learn More ›
Popular Today on Business 2 Community: All Popular Articles

Profile: Vijay Ramaswamy

Vijay is Head of Marketing & Partnerships at NextPrinciples, an enterprise class social marketing automation company. NextPrinciples is the winner of ZDNet’s CRM Watchlist for 2013, CRM WizKids and SAP HANA One Innovative App contest. 

Prior to NextPrinciples, Vijay held senior management positions at Hitachi Data Systems where he was instrumental in propelling storage virtualization solutions and managing a portfolio of 1B+ and launching HDS’s flagship platform. He graduated with Honors from the University of Chicago Booth School of Business with an MBA, and has a Masters in Computer Science from University of Florida.

Follow Vijay Ramaswamy:

Social Sharing Buttons:  
Articles by Vijay Ramaswamy
Social Selling & Teenage Sex: Is There a Difference?

Social Selling & Teenage Sex: Is There a Difference?

BrandViews / NextPrinciples

Last week I was speaking to a VP of sales of a well-established company. He mentioned, he had mandated his entire sales organization to engage in social selling tactics and... read more

Crossing the Chasm: Can ‘Social’ Fuel Marketing Automation Adoption to the Next Level?

Crossing the Chasm: Can ‘Social’ Fuel Marketing Automation Adoption to the Next Level?

BrandViews / NextPrinciples

John Koetsier of VentureBeat authored a great article about marketing automation: 70+ players, sub 5% penetration: Marketing automation still ‘crossing the chasm’. We all have seen great initial adoption of... read more

6 Steps to Lead Management on Social Channels

6 Steps to Lead Management on Social Channels

BrandViews / NextPrinciples

2

Social channels offer a plethora of opportunities for identifying new leads. It is relatively simple to identify a one-off lead from a LinkedIn post or a tweet and nurture him... read more

How to Leverage Social Data to Enable Superior Segmentation of Your Leads

How to Leverage Social Data to Enable Superior Segmentation of Your Leads

Imagine how you would feel if you walked into a store and discovered that there was only a single style of clothing (one you weren’t sure you could pull off)... read more

Are You Using a “Hope & Pray” Marketing Automation Strategy?

Are You Using a “Hope & Pray” Marketing Automation Strategy?

Marketing Automation

Traditional marketing automation solutions are designed to deliver marketing content triggered by web site contact registration and downloads, demo requests or via a fixed schedule of content delivery in nurture... read more


Powered by GetApp
Social Selling – Getting Started to Automating It!

Social Selling – Getting Started to Automating It!

By this point, it’s a given that social media isn’t a passing fad. It’s not something that’s going to disappear in a few months or years. What it is doing,... read more

Using Twitter Cards for Lead Generation

Using Twitter Cards for Lead Generation

In the last several years, social media has evolved from a way that we keep in touch to a way that we do business. The companies responsible for our favorite... read more

Better Campaign Segmentation and Leads Leveraging Social Data

Better Campaign Segmentation and Leads Leveraging Social Data

You are about to kick off a campaign and have a target list. Have you ever wondered if the content being promoted is relevant to the target list? The following... read more

2014: The World of Audio, Video, Images and Mobile

2014: The World of Audio, Video, Images and Mobile

As we prepare to wind down for the year, we find ourselves right in the thick of Predictions Season. Sure, it’s fun to look back at the end of the... read more

Identifying Brand Influencers & Key Opinion Leaders

Identifying Brand Influencers & Key Opinion Leaders

Strategy

Whether you’re looking to promote your brand or help spread the word about a product launch, it helps to have Brand Influencers in your corner. Brand Influencers are those people... read more

The World of Social Media and Hummingbird

The World of Social Media and Hummingbird

1

Everyone is questioning how their content and online marketing strategies will have to change in order to stay in line with the Hummingbird update. But not many people have yet... read more

How to Lose a Sales Lead in 10 Days

How to Lose a Sales Lead in 10 Days

Sales Management

There’s something a bit frustrating about how difficult it is to get sales leads and how easy it is to lose them. Of course, some people lose their sales leads... read more

How to Get Started With an Editorial Calendar

How to Get Started With an Editorial Calendar

Content Marketing

So you’ve got your business blog all set up and you’re ready to take the plunge into content marketing. That’s wonderful! But wait! Not so fast! One of the most... read more

British Airways, Syed & Promoted Tweets: So Where Do We Go From Here?

British Airways, Syed & Promoted Tweets: So Where Do We Go From Here?

Customer Experience

As the saying goes, the only two certainties in life are death and taxes, but there’s one other thing of which we can also be pretty certain. As long as... read more

The Marketing Funnel is Dead. So How Will Organizations Evolve?

The Marketing Funnel is Dead. So How Will Organizations Evolve?

Marketing

The customer journey is changing, and the classic marketing funnel as we know is dying if not already dead. Social off course has a big role to play in it.... read more