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Profile: Vijay Ramaswamy

Vijay is currently responsible for all aspects of go-to-market partnerships including ISV relationships, Global System Integrators and WW Channel Partners at NextPrinciples. NextPrinciples’ Insight-to-Action Social Analytics and Engagement Platform (SaaS), is powering some of the worlds biggest brands to monitor conversations and engage with their customers across all channels, social and traditional channels. The platform is ideal for managing campaigns and events, lead generation, customer care and brand management; and offers out-of-the-box integration with leading CRM systems. NextPrinciples is the winner of ZDNet’s CRM Watchlist for 2013, CRM WizKids and SAP HANA One Innovative App contest. 

Prior to NextPrinciples, Vijay held senior management positions at Hitachi Data Systems where he was instrumental in propelling storage virtualization solutions and managing a portfolio of 1B+ and launching HDS’s flagship platform. He graduated with Honors from the University of Chicago Booth School of Business with an MBA, and has a Masters in Computer Science from University of Florida.

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Articles by Vijay Ramaswamy
Using Twitter Cards for Lead Generation

Using Twitter Cards for Lead Generation

In the last several years, social media has evolved from a way that we keep in touch to a way that we do business. The companies responsible for our favorite... read more

Better Campaign Segmentation and Leads Leveraging Social Data

Better Campaign Segmentation and Leads Leveraging Social Data

You are about to kick off a campaign and have a target list. Have you ever wondered if the content being promoted is relevant to the target list? The following... read more

2014: The World of Audio, Video, Images and Mobile

2014: The World of Audio, Video, Images and Mobile

As we prepare to wind down for the year, we find ourselves right in the thick of Predictions Season. Sure, it’s fun to look back at the end of the... read more

Identifying Brand Influencers & Key Opinion Leaders

Identifying Brand Influencers & Key Opinion Leaders

Strategy

Whether you’re looking to promote your brand or help spread the word about a product launch, it helps to have Brand Influencers in your corner. Brand Influencers are those people... read more

The World of Social Media and Hummingbird

The World of Social Media and Hummingbird

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Everyone is questioning how their content and online marketing strategies will have to change in order to stay in line with the Hummingbird update. But not many people have yet... read more


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How to Lose a Sales Lead in 10 Days

How to Lose a Sales Lead in 10 Days

Sales Management

There’s something a bit frustrating about how difficult it is to get sales leads and how easy it is to lose them. Of course, some people lose their sales leads... read more

How to Get Started With an Editorial Calendar

How to Get Started With an Editorial Calendar

Content Marketing

So you’ve got your business blog all set up and you’re ready to take the plunge into content marketing. That’s wonderful! But wait! Not so fast! One of the most... read more

British Airways, Syed & Promoted Tweets: So Where Do We Go From Here?

British Airways, Syed & Promoted Tweets: So Where Do We Go From Here?

Customer Experience

As the saying goes, the only two certainties in life are death and taxes, but there’s one other thing of which we can also be pretty certain. As long as... read more

The Marketing Funnel is Dead. So How Will Organizations Evolve?

The Marketing Funnel is Dead. So How Will Organizations Evolve?

Marketing

The customer journey is changing, and the classic marketing funnel as we know is dying if not already dead. Social off course has a big role to play in it.... read more

Getting Closer To A 360 Degree View Of The Customer With Social

Getting Closer To A 360 Degree View Of The Customer With Social

Business Innovation

In a world that is becoming increasingly more connected, it seems that everything moves at a faster pace. Scores of information can be located in mere seconds with just the... read more

Nurturing Leads on Social Channels

Nurturing Leads on Social Channels

Many businesses have trouble seeing how social media could help generate more leads — and, yes, in fact, qualified leads. After all, posts to various social channels are much more... read more

ASCO 2013: Oncology Goes Social

ASCO 2013: Oncology Goes Social

Ted Sapountzis (@sapountzis) recently authored an interesting article on how social potentially can save lives. Needless to say, social media played an important part at the the American Society of... read more

Managing Social Media Risks

Managing Social Media Risks

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When things blow up on social channels, they seem to really blow up. We certainly don’t want everyone to hear about us because of a rogue tweet or a tasteless... read more

So You Want to Outsource Your Social Media Team?

So You Want to Outsource Your Social Media Team?

As social media becomes such an integral part of marketing, among the most important decisions businesses face these days is whether or not to outsource their social media teams. One... read more

Social Media for Educational Institutions: How Do You Measure Success

Social Media for Educational Institutions: How Do You Measure Success

A few weeks ago, I wrote a blog on how educations institutions can get started with social media. This week our focus is on measuring success. In order to know... read more