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Profile: Vijay Ramaswamy
Articles by Vijay Ramaswamy
So You Want to Outsource Your Social Media Team?
As social media becomes such an integral part of marketing, among the most important decisions businesses face these days is whether or not to outsource their social media teams. One... read more
Social Media for Educational Institutions: How Do You Measure Success
A few weeks ago, I wrote a blog on how educations institutions can get started with social media. This week our focus is on measuring success. In order to know... read more
Social Selling: It’s More About Social and Less About Selling
When social media started to take off, it felt everyone in the teens had MySpace pages first, then Facebook accounts and Twitter handles later; and well, the older generation scoffed.... read more
What Can We Learn From Social Media Performance Of Top Brands At CeBIT
Each year, CeBIT showcases digital IT and telecommunications solutions from around the world. This year, the world’s leading high-tech event was held from March 5-9 in Hannover, Germany. We at... read more
Enabling Customer-Centric Businesses: Real-time Customer Analytics With SAP HANA
Analytics are important to the way we do business. They help us learn more about everything from who our customers are to how effectively we are doing business with them.... read more
Social Media for Educational Institutions: How to Get Started
Spend any amount of time around prospective students entering universities, and one thing will quickly become very apparent: they are social creatures. Their social interactions extend far beyond in-person interactions.... read more
Technology is Just the Enabler for Cross-Channel Customer Care in the Social Era. It’s About People & Processes
In my last blog post Customer Care In the Era of Social Media, we discussed how social CRM solutions make the transition to this new world of customer care a... read more
Social Analytics: What We Learned From Women 2.0 Conference
Last week, on February 14, the Women 2.0 conference, themed “The Next Billion,” was held in San Francisco. Among those present at the conference were eminent speakers, investors, startup entrepreneurs,... read more
What We Learned from IBM Connect 2013 About Social Media Engagement
Esteban Kolsky (@ekolsky) of ThinkJar recently wrote a nice blog post “IBM Heralds The Mainstreaming of (Not Social) Business”. He was referring to IBM’s flagship ‘Get Social’ event ‘IBMConnect’ held... read more
Customer Care In The Era Of Social Media
As social media changes the way we do business and the speed at which we do it, it stands to reason that it changes our expectations as well. More specifically,... read more
How To Manage Enterprise Wide Social Performance
In our previous post, we established a growing concern among large and mid size enterprises the inability to manage risk, governance and performance objectives. In essence, what we are seeing... read more
What We Learned from Social Engagements of Sony, Panasonic & Samsung at 2013 CES
The 2013 International Consumer Electronics Show, or CES, wrapped up on January 11. We at NextPrinciples were tracking the event using our Insight-to-Action Social Analytics and Engagement Platform, and were... read more
Managing Enterprise Wide Social Properties: Is There a Bigger Role for the CMO to Play?
It’s no surprise that many companies, particularly large enterprises, have found the need for multiple social accounts. Social media has become such a widely used method of marketing, engaging, and... read more
The Past Could Determine The Future: Social Media In 2013
2012 was a pretty significant year in terms of social media news. Last week we focused on some of the major lessons we can take away from a few of... read more
3 Lessons We Learned in 2012 in the World of Social Media
As 2012 starts to wind down, we’re all looking toward new technologies and uses for current technologies in 2013. Social media is an ever-evolving entity, no doubt about that. But... read more
