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Profile: Vijay Ramaswamy

Vijay is Head of Marketing & Partnerships at NextPrinciples, an enterprise class social marketing automation company. NextPrinciples is the winner of ZDNet’s CRM Watchlist for 2013, CRM WizKids and SAP HANA One Innovative App contest. 

Prior to NextPrinciples, Vijay held senior management positions at Hitachi Data Systems where he was instrumental in propelling storage virtualization solutions and managing a portfolio of 1B+ and launching HDS’s flagship platform. He graduated with Honors from the University of Chicago Booth School of Business with an MBA, and has a Masters in Computer Science from University of Florida.

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Articles by Vijay Ramaswamy
‘Small Data’ Trumps ‘Big Data’ In Marketing

‘Small Data’ Trumps ‘Big Data’ In Marketing

Big Data

The staggering increase in the number of channels of communication over the past few years has been accompanied by an exponential increase in the amount of advertising ‘noise’. Companies know... read more

Data Services: The Essential Plumbing of the Digital Marketing Stack

Data Services: The Essential Plumbing of the Digital Marketing Stack

BrandViews / NextPrinciples

This is a continuation of a series of posts sharing my thoughts on the various components of a digital marketing stack. The series stared off with a post: “What does... read more

Context Trumps Content For Lead Nurturing

Context Trumps Content For Lead Nurturing

BrandViews / NextPrinciples

“Hope and Pray” is not a strategy Traditional marketing automation solutions are designed to deliver marketing content triggered by web site contact registration and downloads, demo requests or via a... read more

Evolving to Omni Channel CRM

Evolving to Omni Channel CRM

BrandViews / NextPrinciples

Recently, I have been sharing my thoughts on the various components of a digital marketing stack. The series stared off with a post: “What does your digital marketing stack look... read more

Content Marketing: The Holy Grail of Hyper Personalization

Content Marketing: The Holy Grail of Hyper Personalization

BrandViews / NextPrinciples

This is a continuation of a series of posts sharing my thoughts on the various components of a digital marketing stack. The series stared off with a post: “What does... read more

Turbocharging Your Marketing Automation

Turbocharging Your Marketing Automation

BrandViews / NextPrinciples

This is a continuation of a series of posts sharing my thoughts on the various components of a digital marketing stack. The series stared off with a post: “What does... read more

Digital Marketing Stack: It starts with a C-R-M! 

Digital Marketing Stack: It starts with a C-R-M! 

BrandViews / NextPrinciples

As I mentioned in my earlier post, my colleague @satyakri and I, have embarked on a journey to share our thoughts on the key components of digital marketing stack. We... read more

What Does Your Digital Marketing Technology Stack Look Like?

What Does Your Digital Marketing Technology Stack Look Like?

BrandViews / NextPrinciples

Since I speak to digital marketers and CMOs as part of my job, the one question I always ask them is: “What does your digital marketing stack look like?” I... read more

Social Selling & Teenage Sex: Is There a Difference?

Social Selling & Teenage Sex: Is There a Difference?

BrandViews / NextPrinciples

Last week I was speaking to a VP of sales of a well-established company. He mentioned, he had mandated his entire sales organization to engage in social selling tactics and... read more

Crossing the Chasm: Can ‘Social’ Fuel Marketing Automation Adoption to the Next Level?

Crossing the Chasm: Can ‘Social’ Fuel Marketing Automation Adoption to the Next Level?

BrandViews / NextPrinciples

John Koetsier of VentureBeat authored a great article about marketing automation: 70+ players, sub 5% penetration: Marketing automation still ‘crossing the chasm’. We all have seen great initial adoption of... read more

6 Steps to Lead Management on Social Channels

6 Steps to Lead Management on Social Channels

BrandViews / NextPrinciples

2

Social channels offer a plethora of opportunities for identifying new leads. It is relatively simple to identify a one-off lead from a LinkedIn post or a tweet and nurture him... read more

How to Leverage Social Data to Enable Superior Segmentation of Your Leads

How to Leverage Social Data to Enable Superior Segmentation of Your Leads

Imagine how you would feel if you walked into a store and discovered that there was only a single style of clothing (one you weren’t sure you could pull off)... read more

Are You Using a “Hope & Pray” Marketing Automation Strategy?

Are You Using a “Hope & Pray” Marketing Automation Strategy?

Marketing Automation

Traditional marketing automation solutions are designed to deliver marketing content triggered by web site contact registration and downloads, demo requests or via a fixed schedule of content delivery in nurture... read more

Social Selling – Getting Started to Automating It!

Social Selling – Getting Started to Automating It!

By this point, it’s a given that social media isn’t a passing fad. It’s not something that’s going to disappear in a few months or years. What it is doing,... read more

Using Twitter Cards for Lead Generation

Using Twitter Cards for Lead Generation

In the last several years, social media has evolved from a way that we keep in touch to a way that we do business. The companies responsible for our favorite... read more