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Profile: Vickie Pittard
Articles by Vickie Pittard
New Study Suggests Social and Digital Marketing Agencies May Die Within 10 Years
Almost as ubiquitous today as stories about the Yahoo purchase of Tumblr, are reactions to a new study predicting that social and digital marketing agencies or service providers will disappear... read more
Time for the Mid-Year Course Correction
It’s hard to believe Memorial Day is right around the corner. The beginning of summer means the end of the school year, the opening of swimming pools (in many places),... read more
Should Your Small Business Manage Social Media In-House?
It’s time to face facts: every business needs a social media presence. Your customers and prospects expect to find you on some social media platform. What is more, they expect... read more
I Don’t Find Your Robot Engaging
We frequently encounter business personas on social media platforms that seem robotic. What each person on our team would like to be able to say to these personas is, “I... read more
Three Things Business Owners Need to Discuss With Their Accountants
During the last week, three things have arisen that affect business owners. Small business owners should be paying attention to these three things, as well. We suggest adding all of... read more
Creating a Content Planning/Management Matrix
As you plan and schedule your content, you will want a way to manage audience targeting, purchase path targeting, re-sharing, and responses. As you plan your content strategy, you will... read more
Fine-Tuning Your Content Marketing
The real challenge seems to lie in creating inspired content on the most important topics for your audience and doing so regularly. Most people who create content develop personal approaches... read more
Effective Social Media Marketing Strategies Need a Powerful Content Plan
11How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or... read more
What’s In a Name on Social Media?
What’s in a name? The question has been asked millions of times over the centuries. So, why ask it again? Start-up and businesses engaged in re-branding need to ask the... read more
Where to Find the Perfect Images
One of the questions we hear most frequently is where to find the perfect images for blogs, social media posts, articles, e-books, and white papers. Some people will tell you... read more
How to Differentiate Your Brand or Product on Social Media
Make Sense to Your Target Audience in the Context of the Medium Differentiating your brand or product/service on social media might seem challenging. On the one hand, traditional marketers will... read more
Do You Know the Right Things About Your Competitors?
Business owners, C-level executives, and marketing leaders typically know a great deal about their competitors. The internet and social media have made it very easy to learn about your competitors.... read more
What Are Your Challenges Using Social Media Marketing?
2If you follow online conversations about the benefits of social media for businesses, you are aware of the continuing debates about the effectiveness of social media to achieve various goals.... read more
Why B2B Blogging is Still the Right Thing to Do
You probably have read some of the articles and blogs proclaiming the death of blogging. You might have believed what you read, especially if you do not monitor the Internet... read more
Using Reference Groups in Marketing
Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and information that determine customer standards and expectations regarding your business and... read more
