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Profile: Vickie Pittard

Vickie’s background includes content creation and strategy, and marketing, merchandising and product management. Her role at Little Black Dog Social Media and More includes writing, content strategy, social media strategy, planning, monitoring, metrics and analysis.

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Articles by Vickie Pittard
Is Your Online Presence Optimized for Device-Juggling Customers?

Is Your Online Presence Optimized for Device-Juggling Customers?

Online Marketing

Is your online presence optimized for device-juggling customers? According to recent research, a majority of people use at least two devices to access digital content during the typical day. A... read more

Who Really Gets People To Buy On Social Media – “Influencers” or Early Adopters?

Who Really Gets People To Buy On Social Media – “Influencers” or Early Adopters?

According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains,... read more

Big Data Doesn’t Mean You Should Throw Away Your Crystal Ball

Big Data Doesn’t Mean You Should Throw Away Your Crystal Ball

Big Data

It is a rare day when something about big data is not in our email. Social media conversations and webinars about how to use big data or the promise of... read more

Creating Buyer Personas

Creating Buyer Personas

Customer Experience

Creating Buyer Personas for your business – if done well – provides valuable insight for individuals and teams throughout your company about your target customers and prospects. By creating buyer... read more

What’s in Your Marketing Mix?

What’s in Your Marketing Mix?

Content Marketing

At a time when most firms are planning for 2014, it is important while building a marketing plan to stop frequently and assess what’s in your marketing mix. If you... read more


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Your Keyword Strategy Is Wrong . . . But It Can Be Fixed

Your Keyword Strategy Is Wrong . . . But It Can Be Fixed

Content Marketing

Your keyword strategy is wrong because Google made significant changes to their algorithm last week. The change represents a major shift in how Google ranks search results and, more important,... read more

Pricing and the P.I.T.N. Customer

Pricing and the P.I.T.N. Customer

Small Business

2

What in the world is a P.I.T.N. customer, and what is the connection with pricing? P.I.T.N. stands for Pain In The Neck.  The connection with pricing is that in many... read more

Checklist for the Annual Marketing Review

Checklist for the Annual Marketing Review

Marketing

September is the time when most businesses, regardless of size, launch the annual review and planning season. The two parts of the process are critical: review and planning. Review and... read more

Do You Know? Insights from Recent Research, Part 3

Do You Know? Insights from Recent Research, Part 3

Email Marketing

The last six weeks have brought publication of findings from many recent surveys and other studies. The findings are valuable to marketers and business owners. In this third post summarizing... read more

You Need to Know This: Insights From Recent Research, Part 2

You Need to Know This: Insights From Recent Research, Part 2

Marketing

As was noted in part 1 of this summary of key insights from recent research for micro-, small, and mid-sized businesses, a number of new studies were published during the... read more

Insights from Recent Research, Part 1

Insights from Recent Research, Part 1

Marketing

Several fascinating studies have published findings during the last two weeks. For the next week or two, we will try to analyze the data and break out the insights we... read more

Making Email Work for Your Business

Making Email Work for Your Business

Email Marketing

In our last post, we shared some compelling statistics to demonstrate the importance of email in your integrated marketing strategy. Today, we are sharing some tips, insights, and best practices... read more

Are You Still Undervaluing Email?

Are You Still Undervaluing Email?

Email Marketing

Are you still undervaluing email? During the last year or two, email became a popular target of marketing professionals who believed social media marketing was the platform that would completely... read more

Does Social Media Have Real Value?

Does Social Media Have Real Value?

The ongoing debate about the value of social media engagement remains unresolved. However efforts have been made to assess the value of social media as “earned media” and to assess... read more

Millennials Are Not the Whole Story of Online Shopping

Millennials Are Not the Whole Story of Online Shopping

Marketing

We have monitored the findings of several recent studies of online shopping behavior only to note that there is a clear tendency to focus on millennials – people 18 to 34... read more