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Profile: VerticalResponse

VerticalResponse Inc., a subsidiary of Deluxe Corporation, offers a full suite of online tools that lets small businesses do all their marketing – email, social media, mobile and more – easily from one account. Check out our small business marketing blog!

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Articles by VerticalResponse
4 Picture-Perfect Photo Editing Tools

4 Picture-Perfect Photo Editing Tools

Marketing

Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To... read more

Facebook Introduces “Buy” Button – What It Means For Your Business

Facebook Introduces “Buy” Button – What It Means For Your Business

Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining... read more

21 Decoded SEO Terms Everyone Should Know

21 Decoded SEO Terms Everyone Should Know

Do Search Engine Optimization (SEO) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! With the assistance of VerticalResponse SEO manager Chipper Nicodemus, we’ve hooked... read more

Smokin' Hot Emails & Subject Lines for Summer

Smokin’ Hot Emails & Subject Lines for Summer

Email Marketing

It’s summer, baby, which means it’s time to break out the bathing suit and soak up a little sun, (unless you’re in the Southern Hemisphere or San Francisco, of course).... read more

Use These Email Newsletter Topics, You Must

Use These Email Newsletter Topics, You Must

Email Marketing

Your newsletter is like the light saber of marketing tools. It’s powerful, potent and just plain cool. An effective newsletter keeps you in front of customers, allows you to showcase... read more


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Damage Control: 3 Steps to Handling a Company Mishap

Damage Control: 3 Steps to Handling a Company Mishap

In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. In the digital age, those... read more

Top 4 Reasons People Unsubscribe from Your Emails & How to Keep Them

Top 4 Reasons People Unsubscribe from Your Emails & How to Keep Them

Email Marketing

Wonder why people unsubscribe from your email list? You’re not alone. First, let’s talk stats. According to MarketingProfs, the average unsubscribe rate for most small businesses is below one percent.... read more

3 Easy (and Cheap) Storefront Marketing Tactics

3 Easy (and Cheap) Storefront Marketing Tactics

Marketing

Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. These days, the bell bottoms and peasant... read more

How to Set up LinkedIn Sponsored Updates

How to Set up LinkedIn Sponsored Updates

LinkedIn has always focused on the professional audience from the very beginning. But in the past, you may have only visited the site when you had an update to your... read more

8 Components of an Effective Email [Guide]

8 Components of an Effective Email [Guide]

Email Marketing

Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. So, we’ve created a... read more

Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit

Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit

Email Marketing

While summer may be in full swing in the Northern Hemisphere, back-to-school and the back-half of the year will be here before you know it. Before you ramp up your... read more

A Beginner’s Guide to Google Webmaster Tools

A Beginner’s Guide to Google Webmaster Tools

Online Marketing

1

Your website is like a high-performance car. Similar to a Porsche, your website should grab attention, navigate easily and hit max speeds. To keep a fancy sports car in tip-top... read more

Google Knocks out Authorship Photos

Google Knocks out Authorship Photos

Online Marketing

Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators. Many small businesses with a penchant for producing quality content flocked to... read more

The Beginner’s Guide to Email Marketing

The Beginner’s Guide to Email Marketing

Email Marketing

So you’ve heard the buzz about how easy and cost effective email marketing can be for your business. But, you might not be sure where to start? We’ve put together... read more

7 Ways to Avoid an Email Blunder

7 Ways to Avoid an Email Blunder

Email Marketing

Have you ever quickly sent off an email and were mortified to discover an error after you’d hit send? We’ve all been there and in order to avoid that awful... read more