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Profile: VerticalResponse

VerticalResponse Inc., a subsidiary of Deluxe Corporation, offers a full suite of online tools that lets small businesses do all their marketing – email, social media, mobile and more – easily from one account. Check out our small business marketing blog!

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Articles by VerticalResponse
Damage Control: 3 Steps to Handling a Company Mishap

Damage Control: 3 Steps to Handling a Company Mishap

In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. In the digital age, those... read more

Top 4 Reasons People Unsubscribe from Your Emails & How to Keep Them

Top 4 Reasons People Unsubscribe from Your Emails & How to Keep Them

Email Marketing

Wonder why people unsubscribe from your email list? You’re not alone. First, let’s talk stats. According to MarketingProfs, the average unsubscribe rate for most small businesses is below one percent.... read more

3 Easy (and Cheap) Storefront Marketing Tactics

3 Easy (and Cheap) Storefront Marketing Tactics

Marketing

Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. These days, the bell bottoms and peasant... read more

How to Set up LinkedIn Sponsored Updates

How to Set up LinkedIn Sponsored Updates

LinkedIn has always focused on the professional audience from the very beginning. But in the past, you may have only visited the site when you had an update to your... read more

8 Components of an Effective Email [Guide]

8 Components of an Effective Email [Guide]

Email Marketing

Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. So, we’ve created a... read more


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Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit

Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit

Email Marketing

While summer may be in full swing in the Northern Hemisphere, back-to-school and the back-half of the year will be here before you know it. Before you ramp up your... read more

A Beginner’s Guide to Google Webmaster Tools

A Beginner’s Guide to Google Webmaster Tools

Online Marketing

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Your website is like a high-performance car. Similar to a Porsche, your website should grab attention, navigate easily and hit max speeds. To keep a fancy sports car in tip-top... read more

Google Knocks out Authorship Photos

Google Knocks out Authorship Photos

Online Marketing

Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators. Many small businesses with a penchant for producing quality content flocked to... read more

The Beginner’s Guide to Email Marketing

The Beginner’s Guide to Email Marketing

Email Marketing

So you’ve heard the buzz about how easy and cost effective email marketing can be for your business. But, you might not be sure where to start? We’ve put together... read more

7 Ways to Avoid an Email Blunder

7 Ways to Avoid an Email Blunder

Email Marketing

Have you ever quickly sent off an email and were mortified to discover an error after you’d hit send? We’ve all been there and in order to avoid that awful... read more

A Definitive Guide to Using Facebook Insights for Your Business

A Definitive Guide to Using Facebook Insights for Your Business

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. It... read more

4 Time-Saving Tips for Managing Social Media Overload

4 Time-Saving Tips for Managing Social Media Overload

1

Social media comes with a to-do list: Post to Facebook, craft an intriguing tweet, snap new pictures for Instagram, find a post to pin – Sound familiar? Social media is... read more

What’s All the Buzz About ‘Google My Business’?

What’s All the Buzz About ‘Google My Business’?

Online Marketing

A new user-friendly tool can help small businesses get a little love from Google. Using the new Google My Business, you can increase your visibility online, provide valuable business information... read more

6 Easy Ways to Keep Track of Your Competitors

6 Easy Ways to Keep Track of Your Competitors

Strategy

You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up... read more

Everything You Wanted to Know About Email Sign up Forms

Everything You Wanted to Know About Email Sign up Forms

Email Marketing

Email sign up forms can help you grow your email list, but what exactly are they, and how do they work for your business? We’ll answer those questions now: What’s... read more