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Profile: VerticalResponse

VerticalResponse Inc., a subsidiary of Deluxe Corporation, offers a full suite of online tools that lets small businesses do all their marketing – email, social media, mobile and more – easily from one account. Check out our small business marketing blog!

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Articles by VerticalResponse
2 Simple Ways to Get Real Feedback from Employees

2 Simple Ways to Get Real Feedback from Employees

Leadership

No matter how big or small your company is, you need to know what’s going on with your employees. After all, they reflect who you are and how you want... read more

Google Retires Google Authorship

Google Retires Google Authorship

Online Marketing

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. We saw... read more

Instagram Rolls out New Tools for Businesses

Instagram Rolls out New Tools for Businesses

Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. This week, the image-based social site with more than 200 million users worldwide, has announced a new... read more

3 Low-Cost Tools to Track What the Media is Saying About You

3 Low-Cost Tools to Track What the Media is Saying About You

Digital Marketing

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If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Typically you’d get a “clip... read more

7 Local Business Listing Sites You Should Claim Now

7 Local Business Listing Sites You Should Claim Now

Online Marketing

Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown... read more

3 Simple Ways to Make Email Marketing Work for You

3 Simple Ways to Make Email Marketing Work for You

Email Marketing

No matter what your business, email marketing can work for you. Whether you sell office widgets or offer a carpet-cleaning service, every business can benefit from this affordable marketing option.... read more

4 Steps to Creating Advantageous Advertorials

4 Steps to Creating Advantageous Advertorials

Marketing

If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than... read more

Successful Email Subject Lines Deconstructed

Successful Email Subject Lines Deconstructed

Email Marketing

Sentence diagramming is the bane of every school kid, and it’s promptly forgotten the moment class is over. You don’t need to delve into the darkness of your youth, but... read more

6 Perfect Places for Your Email Sign up Forms

6 Perfect Places for Your Email Sign up Forms

Email Marketing

To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. A healthy email list is one of the... read more

An Eye-Opening Breakdown of Back-to-School Spending in 2014 (Infographic)

An Eye-Opening Breakdown of Back-to-School Spending in 2014 (Infographic)

The National Retail Federation recently released its 2014 Back-to-School survey projecting and portraying just how big the scholastic shopping season is. From how much money will be spent – a... read more

4 Reasons Email Marketing and Your Business Are Not like Oil and Vinegar

4 Reasons Email Marketing and Your Business Are Not like Oil and Vinegar

Email Marketing

On a recent Sunday, I was shopping and happened upon a store selling a huge variety of olive oils and balsamic vinegars. I decided to go in because I’ve got... read more

3 Easy Ways to Increase Site Conversions

3 Easy Ways to Increase Site Conversions

Online Marketing

Whether you’re looking to convert blog or website visitors to subscribers or prospects to clients, working to increase conversions on your site is never a wasted effort. Here are three... read more

Google Unleashes New Unsubscribe Feature For Gmail

Google Unleashes New Unsubscribe Feature For Gmail

Email Marketing

Google has significantly simplified the unsubscribe process for Gmail users. In a recent Google+ post, Google announced that when you email a Promotions, Social or Forums message that includes an... read more

5 Tips To Get Social With Your Customer Service

5 Tips To Get Social With Your Customer Service

Customer Experience

Today, people want, love and expect businesses to have an active social media presence. This also means having an active social presence that can help satisfy customer service needs with... read more

Slapped with a Google Penalty? Here’s How to Bounce Back!

Slapped with a Google Penalty? Here’s How to Bounce Back!

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Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. Well, you can quell your doomsday thoughts, as we have actionable tips to... read more