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Profile: VerticalResponse

VerticalResponse Inc., a subsidiary of Deluxe Corporation, offers a full suite of online tools that lets small businesses do all their marketing – email, social media, mobile and more – easily from one account. Check out our small business marketing blog!

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Articles by VerticalResponse
Backlinks: Why They Still Matter and How to Build Them

Backlinks: Why They Still Matter and How to Build Them

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Links are still the backbone of Google’s algorithms, which determine where your site ranks in Google’s SERPs (search engine results pages). This is why having quality links pointing to your site... read more

4 Motivational Melodies to Help You Communicate on Social Media

4 Motivational Melodies to Help You Communicate on Social Media

Decades ago, Marvin Gaye crooned about hearing news through the grapevine. This 1968 hit was around long before the likes of social media, but let’s be honest – social media... read more

New Changes Coming to Google Adwords

New Changes Coming to Google Adwords

Online Marketing

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Below is a recap to get you... read more

Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay

Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay

Tech & Gadgets

Apple’s at it again. In the weeks leading up to the big announcement event this morning, several speculations circulated regarding Apple’s new debuts. Today, most of those rumors were confirmed.... read more

5 Time-Saving Business Tools You Need to Know

5 Time-Saving Business Tools You Need to Know

Tech & Gadgets

Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands. Luckily, Using online apps and business tools can help... read more

How to Prep Your Business Now for the Holiday Season

How to Prep Your Business Now for the Holiday Season

Strategy

For many small businesses, the holiday season accounts for a large percentage of annual sales, and the holiday train seems to pull out of the station earlier every year. Before... read more

A 5-Step Recipe to Snag Subscribers’ Attention

A 5-Step Recipe to Snag Subscribers’ Attention

Email Marketing

We’ve created a recipe of sorts, so the next time you sit down to whip up a batch of sweet emails you’ll have all the ingredients you need to grab... read more

Are You Committing Content and Social Media Sabotage?

Are You Committing Content and Social Media Sabotage?

Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. The day the interview went live, I was beaming with pride for my... read more

The Dos and Don’ts of Email Delivery [Infographic]

The Dos and Don’ts of Email Delivery [Infographic]

When you send an email for your business, you expect it to simply appear in your subscribers’ inboxes, right? Well, there’s a lot more to getting email delivered than you... read more

3 Highly Effective Word-of-Mouth Marketing Tactics

3 Highly Effective Word-of-Mouth Marketing Tactics

Marketing

Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. On the surface, word-of-mouth marketing may seem... read more

2 Simple Ways to Get Real Feedback from Employees

2 Simple Ways to Get Real Feedback from Employees

Leadership

No matter how big or small your company is, you need to know what’s going on with your employees. After all, they reflect who you are and how you want... read more

Google Retires Google Authorship

Google Retires Google Authorship

Online Marketing

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. We saw... read more

Instagram Rolls out New Tools for Businesses

Instagram Rolls out New Tools for Businesses

Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. This week, the image-based social site with more than 200 million users worldwide, has announced a new... read more

3 Low-Cost Tools to Track What the Media is Saying About You

3 Low-Cost Tools to Track What the Media is Saying About You

Digital Marketing

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If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Typically you’d get a “clip... read more

7 Local Business Listing Sites You Should Claim Now

7 Local Business Listing Sites You Should Claim Now

Online Marketing

Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown... read more