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Profile: VerticalResponse

VerticalResponse Inc., a subsidiary of Deluxe Corporation, offers a full suite of online tools that lets small businesses do all their marketing – email, social media, mobile and more – easily from one account. Check out our small business marketing blog!

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Articles by VerticalResponse
7 Reasons Your Business Needs an Automated Welcome Email

7 Reasons Your Business Needs an Automated Welcome Email

Email Marketing

When someone signs up for your email list, it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the... read more

Psst! Want to Know How to Write Irresistible Subject Lines?

Psst! Want to Know How to Write Irresistible Subject Lines?

Email Marketing

Did the headline grab your attention? You’ve probably come across similar headlines or subject lines in your inbox – they’re emotionally responsive. And while you might be more familiar with... read more

Creating Viral Content Comes Down to Just Letting Go

Creating Viral Content Comes Down to Just Letting Go

Content Marketing

If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content... read more

7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes

7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes

Email Marketing

Halloween is nearly here and our inboxes are being haunted by some scary good emails. Take a look at these spooktacular examples for inspiration, if you dare: Chronicle Books Subject... read more

8 Ways to Wake up Non-Responders

8 Ways to Wake up Non-Responders

Email Marketing

So you’ve got some subscribers on your mailing list who haven’t opened your emails or clicked on any links in a long time. How do you get them re-engaged? We... read more

Hello Ello: What You Need To Know About This New Social Networking Site

Hello Ello: What You Need To Know About This New Social Networking Site

1

In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Privacy concerns and experiments have users complaining. Some feel inundated with advertising. Facebook’s... read more

Avoid These 5 SEO Faux Pas

Avoid These 5 SEO Faux Pas

You may have read our posts praising the virtues of creating engaging content, and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments.... read more

The Top 20 Most Effective Holiday Subject Line Words (Infographic)

The Top 20 Most Effective Holiday Subject Line Words (Infographic)

With the increased number of emails hitting everyone’s inboxes during the holidays, having a subject line that gets readers to open your email is more important than ever. To help... read more

3 Ways The iPhone 6 Affects Your Emails & What To Do About It

3 Ways The iPhone 6 Affects Your Emails & What To Do About It

Email Marketing

New records were set with the recent September 19 release of the new iPhone 6. Apple recently announced that in the first three days, it sold over 10 million new... read more

Saucy Tips to Boost Sales via Pinterest

Saucy Tips to Boost Sales via Pinterest

Lea Richards has a unique title and a unique business. She’s the “Head Hog” at Pig of Month BBQ, an LA and Ohio-based business that ships must-eat barbecue meats to... read more

Unique Ways to Build Your Email List

Unique Ways to Build Your Email List

Email Marketing

Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks... read more

Sharing Isn’t Always Caring – People Don’t Read What They Share Online

Sharing Isn’t Always Caring – People Don’t Read What They Share Online

Content Marketing

This blog post is off to a good start because you’re currently reading it. Many folks may have already liked it, tweeted it and shared it with their social networks... read more

Are You Guilty of These Marketing Word Crimes?

Are You Guilty of These Marketing Word Crimes?

Marketing

We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. You know what we’re talking about. From using trendy words like “epic”... read more

4 Cool Employee Contests to Help Boost Sales

4 Cool Employee Contests to Help Boost Sales

Sales Management

Remember back in high school when there was a pep rally before the big game? The whole school turned out to show their team spirit and support for the team.... read more

4 SEO Link-Building Changes You Need to Know

4 SEO Link-Building Changes You Need to Know

Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. Don’t worry; we’ve got... read more