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Profile: Vanessa DiMauro
Articles by Vanessa DiMauro
Social Media Policy Guidelines for Physican-Patient Relationships
1The boundaries between the physician – patient relationship have always been difficult as the relationship is based on trust, intimacy and the ability to share information from both sides of... read more
Why Eva Perón Is A Community Builder
1As I sit at my desk thinking about a new blog post topic, I struggle to write. Not because of a lack of topics, but because this is my first... read more
Avoid Online Customer Community Failure!
Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. When projects fail, there’s a natural inclination to avoid looking for the reasons why. This... read more
John Coates and the WELL: Looking Ahead by Looking Back
A month ago I went to London to give a presentation at the 13th annual VIRCOMM Summit. On a cold and rainy morning (it was London, after all) about a... read more
Connecting The Dots On The Social Experience
Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm’s revenue. These same customers serve as... read more
10 Cheers for Community Managers Everywhere!
Community Manager Appreciation Day (#CMAD) is just around the corner. Monday, January 28th marks the fourth annual celebration, started by Jeremiah Owyang. Read about the history and happenings of this... read more
Online Community Content Map (Part II): Why Online Content Must Answer The “So What?” Question For Members
In part one of this series, I discussed how content in an online community has to answer the “So What?” question for members. My approach is to go beyond simplistic... read more
The Online Community Content Map – Part One
Creating meaningful content for an online community is a tricky business. Few online communities survive solely on member discussions. As I am fond of saying, people come for content but... read more
Thanksgiving Recipe: Social Media Soup
Thanksgiving time in the US always yields an onslaught of new and tried and true recipes to help us prepare a memorable meal for our friends and family. A few... read more
Why Branded Online Communities Deliver On Social Customer Care
Just last week my colleagues at Social Media Today released the 3rd annual Social Customer Index Report which is chock full of data to fuel any organization’s efforts to leverage... read more
Social Media Manager vs. Online Community Manager: Same or Different?
One recent morning I saw a post in one of my LinkedIN groups asking “what is the difference between a social media manager and an online community manager?” Easy, I... read more
Ten Questions: A B2B Online Community Readiness Checklist
A wide range of B2B firms are considering the need for creating and operating their own online customer communities. In the B2B information technology sector, customer support, knowledge-sharing and product... read more
What Did You Find? New Social Tools = New Business Rules
$1.2 Billion for a social network platform – yowza! Or rather, Yammer! Online community and collaboration tools have come a very long way since IRCs, usenet and Delphi ruled the... read more
Nearly 80% of People Participate In Online Community to Help Others
One of the most common questions people ask me is why do people participate in online communities. For some, the act of logging onto a computer network and having a... read more
Insights Into The Social Mind
Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving... read more
