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Profile: Tyler Orchard
Articles by Tyler Orchard
Marketers, Appeal to Social Media Rationality
We all possess this unique egoistic appetite for popularity, recognition and appreciation. Social media has exacerbated this desire to a point where our original values and intended focus has been... read more
How to Communicate the Value of Social Media to the C-Suite
It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s... read more
What Everyone’s Forgetting: Test Your Social Media Strategy
Imagine for a moment you are about to embark on an endeavour that is both unknown and unpredictable. You’ve refined and developed a strategy that you or your company has... read more
Strategy is Everything for Startups
1Hard work, determination and passion are characteristics that shape a great entrepreneur. They also tell you a lot about a person, their values and what drives them. Unfortunately, these elements... read more
3 Ways to Humanize (and Monetize) Your Social Media Strategy
Skepticism of social media within the business world is prevalent and often entrenched. Rooted in traditional thinking and misunderstanding many decision makers cannot see the value beyond the cosmetic appeal... read more
Social Media’s Established Position in Branding: A Strategic Necessity
The recent spat between the Montreal Gazette and the Labatt Brewing Company has brought forth an interesting dynamic – one that sits at the convergence of social media reality, strategy... read more
Practical Strategy: The Trump Card
I recently had the opportunity to sit down with Brad Breininger, who is one of the founding partners of Zync Communications in Toronto. What is unique about Brad and his... read more
Digital Branding and Loyalty: The Re-Rise of “Personal” Interaction
There is an elusive element to any communications and branding project: loyalty, or more specifically, how to increase true loyalty. Our pursuit of this intangible component is synonymous across industries,... read more
Adapting to New Conditions in the Digital World
The old adage of “sticking to your guns” is one that many perceive as a characteristic that aligns with steadfast leadership. There are certain circumstances where this style of leadership... read more
Earned Media: The Cornerstone to Communications Success
There is considerable discussion around the topics of marketing and advertising, as well as an interesting dialogue about social media’s affect on the age-old Paid vs. Owned vs. Earned Media... read more
How Start-ups Can Succeed in a Competitive Marketplace
Without taking into account the obvious effects that the global economic downturn has had on entrepreneurialism, employment, and corporate growth, the business world is a competitive market to operate in... read more
Six Reasons to Practice Social Media Authenticity
The popularization of social media has created two distinctly different environments. On one hand, social media has produced a world of vast connectivity. Consumers and professionals are linked without boundary.... read more
Social Media’s Role in Loyalty’s Elusive Capture
Loyalty There is consistent discussion within the social media, PR, and marketing industries today that centres on that elusive element of loyalty, or more specifically, how to increase true loyalty.... read more
Branding: It Isn’t a Stand-Alone Element
A brand is an intangible asset. It’s influential, definitive and radically important to primary, secondary and tertiary objectives in the environment in which it operates. There is a conventional or... read more
