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Profile: Tom Pick

As an independent consultant and through B2B technology marketing firm KC Associates, Tom helps clients increase their visibility, credibility, and business success online. His expertise in SEO, search marketing, social media, content marketing and social PR has helped clients ranging from single-person businesses to $1 billion+ corporations. His award-winning Webbiquity B2B marketing blog covers B2B lead generation, web presence optimization, social media, interactive PR, SEO and search engine marketing. He's been named one of the 50 most influential B2B marketing thought leaders, written numerous articles on web marketing and social networking for various publications, and presented at blogging and social media conferences. He's a co-founder of the B2BMarketingZone.com portal for B2B blogs and the Social Media Informer social media content aggregation site.

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Articles by Tom Pick
11 Remarkable Guides to Marketing, Search, and Life

11 Remarkable Guides to Marketing, Search, and Life

Marketing

In addition to providing original content for marketing and PR professionals, this blog frequently highlights “best of” content across a variety of topic areas including search engine optimization (SEO), social... read more

The 5-point Plan: How To Increase Marketing ROI From Call Conversions

The 5-point Plan: How To Increase Marketing ROI From Call Conversions

Customer Experience

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Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Whilst there is still... read more

19 Excellent Guides to SEO Link Building

19 Excellent Guides to SEO Link Building

Contrary to articles and blog posts claiming link building is dead, the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has... read more

The Real Roadblock to Social Business Success

The Real Roadblock to Social Business Success

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across... read more

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

B2B Marketing

Historical Lessons There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B... read more

23 Terrific Email Marketing Guides

23 Terrific Email Marketing Guides

Email Marketing

Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead). According to recent research: For every $1 spent on email marketing, the... read more

17 Helpful SEO Tools and Tool Reviews

17 Helpful SEO Tools and Tool Reviews

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For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank... read more

23 Outstanding Social PR Guides

23 Outstanding Social PR Guides

Public Relations

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have... read more

20 Expert LinkedIn Guides

20 Expert LinkedIn Guides

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more... read more

A Stroll Down Out-of-Memory Lane

A Stroll Down Out-of-Memory Lane

Tech & Gadgets

Ah, summer–grilling, campfires, water sports, family trips, watching the World Cup (at least until yesterday)… It’s easy to get distracted this time of year, and particularly this week, with national... read more

14 Brilliant B2B Marketing Strategy Guides

14 Brilliant B2B Marketing Strategy Guides

B2B Marketing

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation,... read more

19 Remarkable Guides on Business Strategy, Leadership and Motivation

19 Remarkable Guides on Business Strategy, Leadership and Motivation

Leadership

It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. As the economy continues to slowly recover from the great recession, smart leaders, having... read more

29 Guides to Beautiful and Effective Website Design

29 Guides to Beautiful and Effective Website Design

Online Marketing

Long gone are the days when websites were essentially static online brochures. Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services,... read more

The Most Important Force for Increasing Leads and Sales

The Most Important Force for Increasing Leads and Sales

Sales Management

There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently. McKinsey’s David Edelman... read more

31 Expert Guides to Maximizing Online Brand Visibility – WPO

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Online Marketing

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging, ignoring links in press releases, etc.),... read more