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Profile: Tom Pick

As an independent consultant and through B2B technology marketing firm KC Associates, Tom helps clients increase their visibility, credibility, and business success online. His expertise in SEO, search marketing, social media, content marketing and social PR has helped clients ranging from single-person businesses to $1 billion+ corporations. His award-winning Webbiquity B2B marketing blog covers B2B lead generation, web presence optimization, social media, interactive PR, SEO and search engine marketing. He's been named one of the 50 most influential B2B marketing thought leaders, written numerous articles on web marketing and social networking for various publications, and presented at blogging and social media conferences. He's a co-founder of the B2BMarketingZone.com portal for B2B blogs and the Social Media Informer social media content aggregation site.

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Articles by Tom Pick
21 Fantastic Facebook Marketing Guides

21 Fantastic Facebook Marketing Guides

Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C... read more

Social PR Secrets [Book Review]

Social PR Secrets [Book Review]

Books

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. Coming in... read more

Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank

Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank

Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority.... read more

11 Thought-Provoking Guides to Content Marketing for 2014

11 Thought-Provoking Guides to Content Marketing for 2014

Content Marketing

A few months ago, the Webbiquity blog celebrated content marketing week—six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable... read more

The Social Employee [Book Review]

The Social Employee [Book Review]

Books

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives,... read more


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18 Expert Guides to Using Google+ for Business

18 Expert Guides to Using Google+ for Business

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses, marketers are increasing viewing it as a vital platform... read more

Six Stellar Twitter Tools and Reviews

Six Stellar Twitter Tools and Reviews

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700... read more

How to Promote Blog Posts: 200+ Ideas from Eight Experts

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Content Marketing

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands, blogs produce sales... read more

27 More Remarkable SEO Guides, Tips and Tactics

27 More Remarkable SEO Guides, Tips and Tactics

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six,... read more

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media... read more

12 (of the) Best Guides to Marketing on Pinterest of 2013

12 (of the) Best Guides to Marketing on Pinterest of 2013

1

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013?... read more

28 (of the) Best Business Blogging Guides and Tips of 2013

28 (of the) Best Business Blogging Guides and Tips of 2013

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws... read more

Guest Blogging Is NOT Dead (And Matt Cutts Didn’t Say It Is)

Guest Blogging Is NOT Dead (And Matt Cutts Didn’t Say It Is)

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the... read more

20 More of the Best Social Media Marketing Guides and Tips of 2013

20 More of the Best Social Media Marketing Guides and Tips of 2013

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. To be effective, it must be integrated with SEO and PR... read more

Four Expert Local SEO Guides

Four Expert Local SEO Guides

Although the beauty of the Internet for enterprises and publishers is its global reach (for example, one out every eight visitors to this blog is from the U.K., and Webbiquity... read more