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Profile: Tom Pick

As an independent consultant and through B2B technology marketing firm KC Associates, Tom helps clients increase their visibility, credibility, and business success online. His expertise in SEO, search marketing, social media, content marketing and social PR has helped clients ranging from single-person businesses to $1 billion+ corporations. His award-winning Webbiquity B2B marketing blog covers B2B lead generation, web presence optimization, social media, interactive PR, SEO and search engine marketing. He's been named one of the 50 most influential B2B marketing thought leaders, written numerous articles on web marketing and social networking for various publications, and presented at blogging and social media conferences. He's a co-founder of the B2BMarketingZone.com portal for B2B blogs and the Social Media Informer social media content aggregation site.

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Articles by Tom Pick

30 Awesome Blogging Guides, Tips and Resources

By Tom Pick, Published May 14, 2013

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins... read more

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Online Marketing

By Tom Pick, Published May 12, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. But as Rebecca Lieb recently... read more

Lessons from HubSpot’s State of Inbound Marketing Report

Marketing

By Tom Pick, Published May 5, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts,... read more

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Content Marketing

By Tom Pick, Published April 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing),... read more

How Google Gets Search Traffic Wrong

By Tom Pick, Published April 21, 2013

How much traffic does your website get from organic search? Easy question, right? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all... read more

How to Tame Panda and Penguin with WPO

By Tom Pick, Published April 17, 2013

Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. Contrary to the most dire conclusions of some, these nasty-though-harmless-sounding pair of algorithmic updates named for monochromatic fauna... read more

24 Exceptional Email Marketing Tips, Techniques and Tactics

Email Marketing

By Tom Pick, Published April 14, 2013

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s been around for 20 years and there’s nothing flashy about it, but... read more

26 Outstanding LinkedIn Tips and Tactics

By Tom Pick, Published March 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members... read more

23 Expert SEO Link Building Guides and Tools

By Tom Pick, Published March 26, 2013

Unless you’ve been living under a rock (which would be an awkward and uncomfortable place from which to do search engine optimization work), you’re probably aware that the two most... read more

25 of the Best Web Presence Optimization Guides of 2012

By Tom Pick, Published March 17, 2013

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the... read more

Websites and Search Engines Are Far from Dead

Online Marketing

By Tom Pick, Published February 23, 2013

Websites are dead. Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products. At least, those are the... read more

20 More of the Best Twitter Tips, Tactics and Tools of 2012

By Tom Pick, Published February 18, 2013

As the fourth-largest social network, and the fastest growing in 2012, Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage... read more

Book Review: Marketing in the Round

Books

By Tom Pick, Published February 5, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Businesses need to break down... read more

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

By Tom Pick, Published February 4, 2013

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate... read more

24 More of the Best Facebook Guides, Stats and Rants of 2012

By Tom Pick, Published January 22, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world.... read more