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Profile: Tommy Landry

As Founder and President of Return On Now, Tommy Landry provides the vision behind the company's Social Media, SEO and SEM methodologies. With over 20 years of business experience and a deep understanding of modern internet marketing techniques, he spends his time providing hands-on consulting, insightful content, and engaging public speaking appearances to Internet Marketers of all skill levels.

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Articles by Tommy Landry
When Blog Titles Go Bad: 9 Ways To Botch It

When Blog Titles Go Bad: 9 Ways To Botch It

I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical... read more

How To Craft An Engaging List-Based Blog Post

How To Craft An Engaging List-Based Blog Post

There is a wide range of approaches to authoring blog post content. One of the most popular formats is the list post. Not only does a list post offer a... read more

Writer’s Block? 7 Ways To Get Past It.

Writer’s Block? 7 Ways To Get Past It.

Communications

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It never fails – if you are a blogger, you will inevitably find yourself with writer’s block at some point. And it always happens when you want to hammer something... read more

How Content Curation Can Inform Content Marketing

How Content Curation Can Inform Content Marketing

Content Marketing

It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to... read more

Content Curation: 9 Things To Keep In Mind

Content Curation: 9 Things To Keep In Mind

Content Marketing

Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing... read more

Highlights from the 2014 Search Ranking Factors Study

Highlights from the 2014 Search Ranking Factors Study

Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just... read more

How Social Media Has Changed Us: The Good and The Bad

How Social Media Has Changed Us: The Good and The Bad

It’s hard to believe that, only a decade ago, social media was little more than a budding trend. Sure, there were websites such as Friendster and MySpace that had a... read more

Buh Bye Google Authorship, It Was Nice Knowing You

Buh Bye Google Authorship, It Was Nice Knowing You

Online Marketing

In an unexpected development, Google’s John Mueller announced on Thursday August 28, 2014 via Google+ that the much discussed Google Authorship program was coming to an abrupt ending. This was... read more

How to Source Royalty Free Images for Websites

How to Source Royalty Free Images for Websites

Online Marketing

Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time... read more

8 Facts About Links That’ll Make Your Hair Stand on End

8 Facts About Links That’ll Make Your Hair Stand on End

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Anyone experienced in search engine optimization knows that links are the lifeblood of a well-ranking site. We’ve seen estimates that links represent upward of 40% of the ranking factors. We’ve... read more

AdWords Dynamic Search Ads: Say Hello to Semantic SEM

AdWords Dynamic Search Ads: Say Hello to Semantic SEM

Online Marketing

Back in late 2011, Google rolled out a feature for Adwords called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and... read more

5 Signals You Need To Back Off Social Media

5 Signals You Need To Back Off Social Media

As a huge proponent of inbound marketing, I also have a soft spot for social media as a marketing vehicle. It has been a fantastic tool in our content promotion... read more

Does Google Author Status Matter Without SERP Photos?

Does Google Author Status Matter Without SERP Photos?

The search engine optimization community has been up in arms over the past couple of weeks about the removal of Google Author photos from the search engine results pages (SERPs).... read more

7 Reasons It’s Getting Harder To Pick Blog Topics

7 Reasons It’s Getting Harder To Pick Blog Topics

Every blogger faces it sooner or later – a big fat wall that slows or prevents the build out of great posts. In most cases, it isn’t the actual process... read more

Measuring Social Marketing ROI: Possible or Pipe Dream?

Measuring Social Marketing ROI: Possible or Pipe Dream?

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Pretty much any company worth their salt is engaged in using social media in some capacity for business purposes at this point. As someone who has built a solid consulting... read more