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Profile: Tom Matte

Want Your Financial Blog Read? Then Market It!
With every piece of valuable content you write for the Web, you should put that much effort (maybe more) into marketing it. Just because you’ve written an incredible post on... read more

Looking To The Future: 5 Social Media Trends in 2012
Social media is going to continue to grow in 2012 in some interesting ways. As you may have already figured out, I’m pretty enamored with social media. This is not... read more

Is Your Law Firm Listening To Social Media?
2Your law firm uses social media to talk, but is it listening as well? Strategic listening can really move you forward and give you the ROI you want. Probably not... read more

Attracting New Patients On The Go With Smartphones
Smartphone or mobile phone apps ensure that new healthcare patients find your services and key contact information with the touch of a finger – helping you reach them no matter... read more

Will Job Postings On Facebook Benefit Your Law Firm?
Facebook recently announced that it will be teaming up with Department of Labor and a handful of career agencies to help the unemployed find new employment. This initiative involves a... read more

Food Eating Competitions: Great Marketing or Great Danger?
Recent injuries in a restaurant eating competition call into question this popular marketing method. In a promotional stunt gone wrong in Edinburgh, Scotland, participants in a hot curry eating contest... read more

3 Trends To Help Your Law Firm’s Search Engine Ranking
Getting your law firm found in an online search is more than just great keywords and inbound links. Everyone (certainly Matte Pad readers) knows that using targeted keywords is vital... read more

Facebook Birthday Wishes Are A Thoughtful Gift
Facebook reminded me on my birthday weekend that it really is “social.” I’ve written quite a few posts about Facebook, including recent ones “To Subscribe or Not Subscribe,” New Facebook... read more

Getting Positive Results from Negative Feedback
I think it’s safe to say no one really likes to receive negative feedback on a service their firm provides. You put a lot of time and effort into creating... read more

Social Media: It’s Not Just For Kids Anymore
A recent study by the Pew Research Center published in New York Times says that for the first time ever, half of all adults in the US said they used a social... read more

New Twitter Web Analytics Can Soon Help Your Legal Marketing
Powered by BackType, a social analytics company Twitter recently acquired, Twitter Web Analytics provides users with three primary benefits: 1. How much traffic is generated by Twitter. 2. The performance... read more

What American “Foodies” Love to Eat
A recent survey from LivingSocial indicates that there are as many carnivores as herbivores. The economy isn’t having as large of an impact on Americans’ eating out as one might... read more

It’s Your Social Media Playground, Be In Charge of Who Plays On It!
This morning in local news, police are investigating a Facebook hack involving criminal threats at Crabapple Middle School in Roswell, GA. The person responsible has not been identified, but hacked... read more

New LinkedIn Feature Makes Hiring Easier at Your Law Firm
Need a job? Or looking for a new staff member? LinkedIn just made it a lot easier for both of you with their new “Apply with LinkedIn” button. We all... read more

Will Your Restaurant’s Wait Staff Be Extinct With Introduction of iPads?
1A string of recent articles around the country (check out these on MSNBC Technolog and Business Insider) have highlighted a new trend in restaurants where technology is starting to take... read more






