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Profile: Tom Bishop

Tom Bishop is an experienced Marketing Director with a background in high technology, business, healthcare, and financial services. He is focused on brand strategy, content marketing, social media, campaign management, market segmentation, research and data analysis, and business development. He brings a great deal of experience in start up companies that are positioned for rapid growth. He received his MBA from Boston University in 2002. His blog is www.myleftone.com.

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Articles by Tom Bishop
Many Visions, One Platform: Using Customized Presentation Skins

Many Visions, One Platform: Using Customized Presentation Skins

Content Marketing

Synthesis. It means combining two things to form something completely new. In the case of the Praetorian Group, that means a brand identity and a communications platform. Greg Bogosian is Special... read more

Make the Connection: Enable Sales With Online Presentations

Make the Connection: Enable Sales With Online Presentations

Content Marketing

Sales is about making connections. When you reach out to people with a solution, whether it’s analytics software, a carpet-cleaning service, or a new brand of vegetable juice, it’s the... read more

Learning in a Global Business: How Waters Corporation Uses Online Presentations

Learning in a Global Business: How Waters Corporation Uses Online Presentations

Content Marketing

Remember science class? That’s where, as kids, we got to mix chemicals, dissect frogs, and burn stuff. What fun! Yes, we also had to memorize the periodic table and calculate... read more

What's Next For Content Creation? Four Technologies To Watch

What’s Next For Content Creation? Four Technologies To Watch

Content Marketing

Call me crazy. I’m always thinking of a solution to problems. I’m not sure this even qualifies as a problem. Maybe it’s a “First-world problem”, but here it is: How... read more

E-Learning Innovation: Ground Rules for What Comes Next

E-Learning Innovation: Ground Rules for What Comes Next

Tech & Gadgets

Distance Learning has been a buzzword for awhile. But I’m not talking about an educational method that goes back to 1996, or 1982. In fact, distance education dates to 1728, when... read more

Innovative Disruption: The New Normal for Online Media

Innovative Disruption: The New Normal for Online Media

Business Innovation

Last week I took my daughter to her first Red Sox game. We got there early, explored the ballpark, and enjoyed some Fenway Franks, peanuts and ice cream while we... read more

Online Presentation Basics: The Importance Of Being Useful

Online Presentation Basics: The Importance Of Being Useful

Content Marketing

Usability is more than just a buzzword. It’s the holy grail of web designers everywhere. And it’s not just websites. Designers of operating systems, e-commerce sites, content management systems, online... read more

Let’s Talk Tactics: How I Build An Online Presentation

Let’s Talk Tactics: How I Build An Online Presentation

Content Marketing

2

I’ve spent thousands of words on video strategy covering everything from production to social sharing to types of videos. Enough! No more strategy today. It’s time to get tactical about... read more

The Spirit Of Edison: Advancing Online Content Technology

The Spirit Of Edison: Advancing Online Content Technology

Content Marketing

Why do we communicate? With so many advanced tools out there, it’s easy to think of communications technology as something we’ve always had. We wake up in the morning, and... read more

What’s Your Story? Applying Storytelling To Online Training

What’s Your Story? Applying Storytelling To Online Training

Digital Marketing

I don’t know where you are this President’s Day, but I’m waking up at Disney World for the Training 2013 Conference. It’s 70 degrees and sunny. Sorry. It’s a fascinating place.... read more

E-Learning Goes Mainstream: How To Upgrade Your Strategy

E-Learning Goes Mainstream: How To Upgrade Your Strategy

Digital Marketing

3

Recently, e-Learning has been covered in numerous high-profile articles in mainstream media outlets, such as the New York Times and Forbes Magazine. It was a topic of discussion at the... read more

How To Maximize The Micro-Learning Phenomenon

How To Maximize The Micro-Learning Phenomenon

Human Resources

1

In the online training world, numerous software platforms and applications have made it possible to build very specific course topics. The phenomenon is called micro-learning, and it’s driving a revolutionary... read more

Online Presentations: The Content Swiss Army Knife

Online Presentations: The Content Swiss Army Knife

Content Marketing

If you only have one tool… Whenever I trek into the backcountry, I always have my Leatherman multi-tool (It’s one of my ten essentials). We all pretty much know what these... read more

Content Marketing Has A Reputation: Can It Be Fixed?

Content Marketing Has A Reputation: Can It Be Fixed?

Content Marketing

It’s sort of like watching your little league team get an award at Fenway Park. For a few minutes, the kids wave, the crowd cheers, and parents beam. Then the... read more

Google Course Builder: Implications For The Learning Community

Google Course Builder: Implications For The Learning Community

Digital Marketing

Google. They do everything, don’t they? They’ve got desktop document tools, a social media site, a video hosting service, a mobile device platform, a creepily in-depth global mapping tool, and... read more