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Articles by Thomas Stone
The Yuletide Shopping Surge: How Americans Are Spending Their Money (And Time) During Christmas

The Yuletide Shopping Surge: How Americans Are Spending Their Money (And Time) During Christmas

As the old saying goes, “Christmas is a race to see which gives out first–your money or your feet.” But for holiday shoppers this season braving department stores, Black Friday... read more

Why Customer Engagement Is Outweighing Customer Management

Why Customer Engagement Is Outweighing Customer Management

Customer Experience

Two years ago, an almost prophetic post on Forbes.com declared, “Experience Based Marketing FTW.” Although the multiscreen lifestyle was beginning to balloon back in 2011, the tablet takeover and ever-decreasing... read more

Business Benefits of a Cloud Backup Solution

Business Benefits of a Cloud Backup Solution

Cloud Computing

2

The world we live in thrives, because companies produce and manage data. In fact, data is the new currency of the global market. Problems arise when a company’s data isn’t... read more

Small Business Outlook: Necessities for 2013 and Beyond

Small Business Outlook: Necessities for 2013 and Beyond

Small Business

If you find that your customers are afraid to spend money because they’re still uncertain of the economy — or you have weak sales for another reason — it’s time to take... read more

Affordable Web Design: Affordable and Necessary

Affordable Web Design: Affordable and Necessary

Online Marketing

The Internet is the root from which our increasingly digital culture sprouts, and as such, it wouldn’t be too outlandish to say that business websites are the new storefronts. Your website... read more


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Not Just Experience: Look for Enthusiasm for a Successful New Hire

Not Just Experience: Look for Enthusiasm for a Successful New Hire

Human Resources

Take a seat and consider the candidates for a job opportunity that’s traditionally hard to fill. On one hand, experience is a requirement placed on the listing. On the other... read more

4 Tips to Simplify Moving Overseas for Work

4 Tips to Simplify Moving Overseas for Work

Travel & Leisure

More and more companies are expanding globally every day, which means that job relocation overseas is becoming more common for employees. But moving to a whole new part of the... read more

4 Ways to Reduce Anxiety During a Job Search

4 Ways to Reduce Anxiety During a Job Search

Human Resources

1

Approximately 12.2 million Americans across the country were unemployed in December, according to the Bureau of Labor Statistics. And that means competition is tough for good jobs. While looking for... read more

Organizing the Social Conversation

Organizing the Social Conversation

In today’s social media-filled world, it seems as if half a marketer’s job is keeping up with the current industry trends. What is acceptable and necessary for social media marketing... read more

Email Marketing is Evolving

Email Marketing is Evolving

Email Marketing

Email marketing is set to take advantage of new ways to connect with current and future customers. Identifying target markets and customers by being location, preference and time aware is... read more

Effective SMS Marketing

Effective SMS Marketing

Marketing

1

An effective, well-run SMS marketing campaign can meet your users on the go, offering relevant, useful content at times they need it most. But when SMS is overdone, users shy... read more

3 Ways to Easily Transition Into Retirement

3 Ways to Easily Transition Into Retirement

Human Resources

You never thought the day would come, but it’s finally time to start thinking about preparing for retirement. This phase of your professional life can be kind of like the... read more

The Truth is in the Details: Email in 2013

The Truth is in the Details: Email in 2013

Consumer Marketing

Not so long ago, content was measured by volume, not quality. Those days are over. Every business must create or purchase the highest quality content possible. Along with quality, businesses... read more

Social Media Barrier: Controlling Your Channels

Social Media Barrier: Controlling Your Channels

Social media is a great way to share your company information with consumers. While Twitter, Facebook and Pinterest offer many ways to reach your potential consumers, it’s important to keep each... read more

5 Steps to Take After Getting Fired

5 Steps to Take After Getting Fired

Human Resources

No one ever likes to see it happen, but firings are an inevitable fact in the work force. While some firings are made for cause, a large number of lay-offs... read more