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Profile: Theo Priestley

Theo Priestley is a business consultant, industry analyst, startup advisor and writer.

Theo has written analysis and insight on the enterprise software and tech industry since 2007 and provides marketing advice, business development and mentoring to startups and industry established vendors. 

He regularly contributes to a number of high profile technology, enterprise and customer-centric sites such as TechTarget, Wired Insights, Successful Workplace, ebizQ, BPM.com, The TIBCO Blog, Business2Community, CustomerThink!, Venturebeat and writes for his own blog, ITredux.

He is also a successful business transformation consultant of 15 years, applying his industry insight to solve real-world enterprise issues and was named in the Top 50 Influencers list of 2012 for the Case Management (BPM) industry.

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Articles by Theo Priestley
Cloudy with a Chance of Integration: The Great iPaaS Goldrush has Begun

Cloudy with a Chance of Integration: The Great iPaaS Goldrush has Begun

Tech & Gadgets

I was recently with a client who is looking for a new BPM solution and they have a very positive outlook towards Cloud. They love it, so much so that... read more

Don’t Think Like the Customer, Get Them to Think Like You

Don’t Think Like the Customer, Get Them to Think Like You

Customer Experience

Predictive analytics is big business now. Hand in hand with Big Data they represent one of the only ways to get to know your consumer market and understand how they’ll... read more

You Lost Your Right to Privacy Years Ago, Get Over It

You Lost Your Right to Privacy Years Ago, Get Over It

Tech & Gadgets

Recently a US Senator wrote to a tech firm which tracks and monitors consumers and asked them to change their practices. Euclid Analytics uses technology and data to help retailers... read more

Building a Case for Case Management With the Right Customer Process

Building a Case for Case Management With the Right Customer Process

Customer Experience

Your processes are in a mess. You have no idea how much work actually comes into the organization. You want to invest in a Case Management tool but just don’t... read more

Big Data and Integration Unlock Real-time Performance and Break Down Silos

Big Data and Integration Unlock Real-time Performance and Break Down Silos

Big Data

Big Data and real-time, predictive analytics present companies with the unparalleled ability to understand consumer behavior and ever-shifting market trends at a relentless pace in order to take advantage of... read more


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What Goes Around Comes Around Part 2: Is Standardization Still a Valid Strategy?

What Goes Around Comes Around Part 2: Is Standardization Still a Valid Strategy?

Strategy

In a recent post on IT Redux, What goes around comes around, I wrote about the swing between the need for process automation and the rise of workforce collaboration in... read more

Making Predictions Beyond Real-Time Analytics

Making Predictions Beyond Real-Time Analytics

Business Intelligence

Recently it was announced that a collaboration between Microsoft and the Technion-Israel Institute of Technology created software that predicts future events using a combination of archived news material from the... read more

You Are What You Tweet: Why Recruitment Now Peers Into Your Social Media History

You Are What You Tweet: Why Recruitment Now Peers Into Your Social Media History

Once again, the pitfalls of using social media rears it’s head and someone pays the price. This time it’s not an internal department falling asleep at the wheel a la... read more

How Will You Measure Up to a Quantified Enterprise ?

How Will You Measure Up to a Quantified Enterprise ?

Strategy

In September I wrote an article about The Social Business Equation. In it I explained how trust and transparency will likely be the new currency in this connected age as... read more

Business Rule Complexity Will Constrain Your Process Agility

Business Rule Complexity Will Constrain Your Process Agility

Strategy

Rules are everywhere. Literally. You can observe them in everyday life all around you whether you’re in the office or not. I see people standing on empty streets waiting to... read more

Big Data Begs You to Ask Bigger Questions of It

Big Data Begs You to Ask Bigger Questions of It

Big Data

1

Organizations are collecting more and more data every single minute of every day. It’s no secret that Facebook, for example, processes 2.5 billion pieces of content and over 500 terabytes... read more

What LinkedIn’s Acquisition of Pulse Means for Content Marketing and Enterprise Networks

What LinkedIn’s Acquisition of Pulse Means for Content Marketing and Enterprise Networks

Content Marketing

2

LinkedIn confirmed it’s acquisition of the news reader app Pulse this week, a deal valued at approximately $90 million, 90% in the form of company stock and 10% in cash.... read more

Enterprise Apps vs. Enterprise Platforms – Which Will Win?

Enterprise Apps vs. Enterprise Platforms – Which Will Win?

Tech & Gadgets

The IT world is a dichotomy. On one hand we have our peers and educators telling us that to learn to code creates a foundation for entry into the world... read more

Who Really Owns The LinkedIn Group You Belong To ?

Who Really Owns The LinkedIn Group You Belong To ?

LinkedIn Groups was once a haven for valued discussion and a healthy way for people to have an opinion and post their own voice for others to read. But in... read more

BPMS Selection – A Fool With a Tool is Still a Fool

BPMS Selection – A Fool With a Tool is Still a Fool

Strategy

How do you evaluate a BPM product ? There’s lots of various critera to choose from in an attempt to assess just how good the vendor and his amazing tool... read more