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Profile: Tara Coomans
Articles by Tara Coomans
Klout vs Kred – Social Influence Comparison
11Social influence measurement has been a hot topic again recently. One of the most articulate discussions comes from Tom Webster (BrandSavant) where he articulates (as a previous professor of rhetoric)... read more
Which Comes First Social Media Or Social Media Culture?
For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has... read more
The Social Media Train – Is It Too Late to Catch It?
2I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Good news! This simply... read more
What’s the ROI of Social Media Silence?
If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there... read more
Why Transparency Matters
2We hear all this discussion about corporations being more “human”. Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when... read more
9 Social Media Trends to Keep Your Eye on in 2012
42011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic... read more
What Makes a Social Media Expert Any Different From a Unicorn?
It’s amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. While unicorns are fairly easy... read more
Why Use Social Media for Engaged Customer Service?
3What’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience... read more
Tool Tuesday: Sprout Social Update
2When I last wrote about Sprout Social in May 2011, I’d been using it for a couple of months. And while I found a use for it, I only used... read more
The Hard Questions of Social Media
2While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should... read more
YES YOU CAN Measure Social Media
1Even though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. Here’s the thing: I’m... read more
5 Things To Measure In Social Media ROI
We’ve been talking A LOT about social media analytics, metrics and measurement here on this blog. In part that’s because I really believe that social media is an important tool... read more
Collaboration Supports Successful Campaigns
Social media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with... read more
6 Things To Empower Your Social Media Campaign
What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires... read more
The Difference Between an Audience and a Community in New Media
In the marketing world, we toss around some language that can be confusing. Two of those words are “audience” and “community.” Guess what? They aren’t one in the same. In... read more
