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Profile: Tara Clark

Tara is the Community Manager at RTOWN, a rapidly growing Integrated Digital Marketing Solutions Company. With a full suite of digital marketing products and services available to their clients, RTOWN offers diverse and complimentary tools that work together to achieve real sales growth for any local business. www.rtown.ca 

 

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Articles by Tara Clark
RTOWN Social Media ROI

Drive Consumer Action with Social Media

As a business owner you work hard to acquire new customers while providing them with a quality product or service. To market your business in the online space, social media is a must-do. Social networking... read more

Marketing Your Loyalty Rewards Program

Marketing Your Loyalty Rewards Program

Loyalty Marketing

“94% of members want to receive communications from their loyalty programs. 74% prefer to be communicated with via email; 46% want to receive communications from three or more channels” –... read more

Hire In House RTOWN

Why Hire A Digital Media Company Over An In-House Social Media Strategist

As a business owner your time is valuable. Not only does your day-to-day involve the operations side of running the business; you’re also managing a team to ensure things run... read more

Loyalty Programs Work When Your Staff Get Involved

Loyalty Programs Work When Your Staff Get Involved

Loyalty Marketing

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Want to drive awareness for your loyalty program?  Here’s an insiders secret to success: Offer bonus rewards to staff and management who encourage customers to join the loyalty program. REWARD... read more

So, You Have a Loyalty Program...Now What?

So, You Have a Loyalty Program…Now What?

Loyalty Marketing

Maritz Canada Inc.’s 2011 loyalty report said that 94% of Canadians belong to at least one loyalty program. Have you recently enrolled your business into a loyalty program, but you’re... read more

Putting Metrics to Work - Selecting the Actionable Data from Facebook Insights

Putting Metrics to Work – Selecting the Actionable Data from Facebook Insights

Comb through any business magazine or marketing website today and you’ll come across the buzzwords “big data” and “benchmarks for ROI”. As a local business owner, these buzz words translate... read more

3D Printing and Smartphones Provide Secure Loyalty Rewards Programs

3D Printing and Smartphones Provide Secure Loyalty Rewards Programs

Loyalty Marketing

The 3D printing revolution is well under way and as it spreads, the level of innovation just keeps on climbing. While using technology to create 3D objects has been around... read more

Making Greener Marketing Choices – The Future of Local Business

Making Greener Marketing Choices – The Future of Local Business

Sustainability

Small and local businesses are constantly struggling to balance cost efficiency with social good and sustainability. It’s easy to opt to print flyers or buy brand new print cartridges for... read more

Are Your Intranet Standards ‘Smart’?

Are Your Intranet Standards ‘Smart’?

Mark Morrell is an intranet pioneer who combines his experience of managing intranets and strategic thinking to help organisations improve the value of their intranets. Today we’re sharing Mark’s 10... read more

How to Develop a Sensible Social Media Policy

How to Develop a Sensible Social Media Policy

Sometimes it’s hard to convince the naysayers in IT, HR, and the Legal Department that social media is a necessity for an organization. Today on our blog, Matt Wilson from... read more

Intranet Governance in the Social Media Age

Intranet Governance in the Social Media Age

Nancy Goebel from the Intranet Benchmarking Forum wrote an excellent article on “Intranet governance in the social media age” where governance models align more with the purpose and use of... read more

Clarifying the Word “Collaboration” to Reduce Confusion and Conflict

Clarifying the Word “Collaboration” to Reduce Confusion and Conflict

Strategy

The word “collaboration” is creating lots of confusion these days. Global thought-leader Jane McConnell has seen different interpretations of “collaboration” trigger serious misunderstandings and even internal conflict. In a business... read more

Satisfying Your Gen X and Gen Y Intranet Users

Satisfying Your Gen X and Gen Y Intranet Users

With the boom of tech-savvy employees in the workforce, companies are in search of unique engagement tools to keep the Gen X and Gen Y employees interested. In Dana LaSalvia’s... read more

Emergency Preparedness on your Social Intranet

Emergency Preparedness on your Social Intranet

I had a call from one of our healthcare customers and we worked together on ways they could inform employees about hospital emergencies. We acknowledged that it’s difficult to predict... read more

HHNA's Colorful Intranet Design Engages Healthcare Employees

HHNA’s Colorful Intranet Design Engages Healthcare Employees

We have been busy this summer reaching out to customers of Intranet Connections and asking them to share intranet stories of how they built successful social intranets. Huntsworth Health Huntsworth... read more