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Profile: Tara Banda

Tara Banda is a content marketing manager for ReachLocal, a leading global online marketing firm. On the ReachLocal blog, she writes about how businesses can reach consumers through local online marketing. You can connect with her on Twitter @Tbanda.

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Articles by Tara Banda
4 Signs You Are Making Your Customers Angry & What To Do About It

4 Signs You Are Making Your Customers Angry & What To Do About It

Customer Experience

Your online reputation helps build a strong foundation when it comes to potential customers choosing your business over competitors. In fact, according to one survey, 88% of respondents’ purchasing decisions... read more

7 Popular Types of Social Media Fans [Infographic]

7 Popular Types of Social Media Fans [Infographic]

What do all of your social media fans and followers have in common? They follow you on your social media sites. Aside from that, your social media fans can range... read more

5 Types of Online Marketing You Should Be Doing By Now

5 Types of Online Marketing You Should Be Doing By Now

Online Marketing

Every local business dreams of getting more customers to call them or walk through the door, and online marketing is one of the fastest and most cost-effective ways to make... read more

Types of Images You Should Be Posting Now

Types of Images You Should Be Posting Now

Content Marketing

Visit any website, blog, or social media site today and you will see images as an important part of the content and layout. No matter where you go, images are... read more

Types of Content You Should Be Posting Now (Part 1): Blogs, Videos, and Ebooks

Types of Content You Should Be Posting Now (Part 1): Blogs, Videos, and Ebooks

Content Marketing

Content marketing is arguably one of today’s top online marketing trends. But, it’s not just large businesses that are using storytelling as part of their online marketing strategy. Today, 74%... read more


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Facebook News Feed Gets a Makeover: Is Your Business Page Ready?

Facebook News Feed Gets a Makeover: Is Your Business Page Ready?

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Last week, Facebook announced a brand new redesign of the News Feed. During the event, Facebook CEO Mark Zuckerburg discussed how the new News Feed was created to give users... read more

The Mobile Web: Does Your Business’ Mobile Web Presence Measure Up?

The Mobile Web: Does Your Business’ Mobile Web Presence Measure Up?

Online Marketing

It was a little over three years ago when Apple announced the iPad, dubbed a “Magical & Revolutionary Device” but that had many consumers questioning its usage and longevity. However,... read more

Facebook Graph Search Optimization: 3 Tips for Small Businesses

Facebook Graph Search Optimization: 3 Tips for Small Businesses

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Facebook recently announced a new feature called Graph Search. With Facebook Graph Search, users will be able to search for a variety of topics directly from their Facebook profile, such as... read more

Advertising 101: The Wide World of Online Ads (Infographic)

Advertising 101: The Wide World of Online Ads (Infographic)

Online advertising can be a cost-effective way to generate new leads, build your brand online, and boost your business. But what types of online ads are best for your local... read more

Anatomy of a Search Engine Results Page (Infographic)

Anatomy of a Search Engine Results Page (Infographic)

Online Marketing

In October 2012 alone, U.S. Internet users conducted 17.6 billion direct search engine queries. And, almost a quarter of the search queries on Google have a local intent. Now that... read more

The 5 W’s of Identifying A Target Audience for Your Online Marketing

The 5 W’s of Identifying A Target Audience for Your Online Marketing

Online Marketing

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The shift of consumer buying behavior to the online space means it is more important than ever before to define your target audiences. The good news is, this shift makes... read more

How We Use Cell Phones Today

How We Use Cell Phones Today

Mobile & Apps

Today, over 85% of American adults use mobile phones to stay connected, organized, and entertained. And, now that mobile phones are capable of doing much more than simply calling and... read more

Promote Smarter, Not Louder: Holiday Marketing Tips for Small Businesses [Infographic]

Promote Smarter, Not Louder: Holiday Marketing Tips for Small Businesses [Infographic]

Marketing

As a small business competing against retail giants during the holiday season, you may be tempted to play the “Who can shout louder?” game. Not only is this hard on... read more

Facebook Engagement: Getting Fans to Say “Yes” to Your Business

Facebook Engagement: Getting Fans to Say “Yes” to Your Business

If you are one of the millions of local businesses that are using Facebook to engage with consumers, then you have probably asked yourself, “How do I get more fans?”... read more

Checking Out New Places With Foursquare Ratings

Checking Out New Places With Foursquare Ratings

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Following a recent iOS update, Foursquare added a new ratings system to its Explore feature. This new ratings system will give Foursquare users a quick glance at how much people... read more