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Profile: Tamara Weintraub
Articles by Tamara Weintraub
I’m Doing Search Advertising, Now What? 5 Ways to Get Conversions from Your Site
Getting a searcher to visit your website or landing page is only half the battle when it comes to search engine advertising. Once someone visits your site, you now have... read more
I’m Doing Search Advertising, Now What? 5 Campaign Must-Dos
Now that you’ve started a search engine advertising campaign for your business, you’re probably wondering what you can do to get the most out of it. You may be wondering... read more
Retargeting: Your Search Advertising Sidekick
Search engine advertising is an online marketing superhero thanks to its ability to quickly and cost-effectively get your business discovered by consumers online. Every superhero needs a true sidekick, and... read more
Why SEO Isn’t Enough: 6 No-Brainer Reasons to Use Search Advertising
1When small businesses think of Search Engine Marketing, or SEM, the first thing that comes to mind is often search engine optimization, or SEO. While getting your website to rank... read more
3 Compelling Reasons You Need a Lead Management Process – And What to Do About Them
With all the ways small businesses are investing in generating leads online—from search advertising to email marketing to retargeting and more—it’s surprising that most don’t have effective solutions in place... read more
New Year, New Ads: Ways to Freshen Your Brand in 2013
We’re a few weeks into the New Year, and the hustle of the holidays has died down. So what’s next for your online advertising? This is a great time of... read more
Social Media Report 2012: Top Trends SMBs Need to Know
1Nielsen’s State of the Media: The Social Media Report 2012 reflects on various social media trends of 2012, as well as the potential impact they will have on the coming... read more
The Consumer Buying Journey & How It Applies To Your Marketing
It’s no secret that the Internet has significantly changed the way we buy. But as a marketer or small business owner, how can you make sense of all the possible... read more
3 Ways Search Retargeting Can Boost Your Business
Getting people to discover you on a search engine depends on a variety of factors, but chances are only a small percentage of searchers will actually click on your organic... read more
4 Scary Content Marketing Snafus That Can Hurt Your Business – And How to Avoid Them
Today, many big brands and small businesses alike are leveraging content marketing to build and optimize their Web Presence. This often means managing and publishing content across multiple platforms, including... read more
Does My Small Business Really Need a Website? [Video]
5With the popularity of social media sites like Facebook and Google+, many small businesses are now ranking higher in search engine results and engaging with more consumers online than ever... read more
Tips For Measuring Marketing ROI
Measuring the return on investment from your online marketing can be a challenge for anyone. But, there are a few tactics and tools you can use to measure your marketing... read more
7 Online Reputation Management Mistakes That Can Blow Up In Your Face
1Your business’ online reputation is extremely important to your entire Web presence. Because reviews, comments, and mentions of your business online are so immediate and widespread, it’s vital to take... read more
5 Text Ad Strategies That Increase Clicks
1Now you know some text ad writing basics for your small business, but how can you take your ads to the next level to increase clicks from people searching online?... read more
Search Advertising 101: Dos & Don’ts for Writing Text Ads
Creating effective text ads for your search engine advertising campaign is not always as simple as it seems. It’s important to understand all the parts of a search ad so... read more
