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Profile: Tamara Weintraub

As a Content Marketing Manager for ReachLocal, a leader in local online marketing, Tamara Weintraub is focused on helping small- to medium- sized businesses and national brands reach more customers  online.  She enjoys writing about local online advertising, social media marketing, search engine optimization, and more as a blogger for the official ReachLocal  blog. Tamara has a background in corporate marketing, with a Master’s degree in Technical Communication from Texas State University- San Marcos.

 

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Articles by Tamara Weintraub
5 Common Website Mistakes That Can Kill Your SEO (And Tips to Update It!)

5 Common Website Mistakes That Can Kill Your SEO (And Tips to Update It!)

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One of the most common mistakes businesses make when creating a website is not taking the latest search engine optimization best practices into account. Sure, your website might look great,... read more

Facebook News Feed Changes & What They Mean for Businesses

Facebook News Feed Changes & What They Mean for Businesses

Facebook has recently updated its News Feed ranking algorithm with the goal of showing users more relevant content in their News Feeds.  According to Facebook’s newsroom post, this change will... read more

Holiday Shoppers On the Go: Can They Find Your Business?

Holiday Shoppers On the Go: Can They Find Your Business?

Marketing

With the number of people who own smartphones and tablets continuously growing, it’s no wonder why mobile marketing is such a valuable tool in a business’ arsenal. So if you... read more

10 Things Google's Search Algorithm Can't Resist

10 Things Google’s Search Algorithm Can’t Resist

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Getting your business found in Google is all the rage these days. And, rightly so. Google is still the top search engine, with 67% of all monthly searches happening there.... read more

The 5 Smartest Things to Do When a Consumer Contacts You

The 5 Smartest Things to Do When a Consumer Contacts You

Consumer Marketing

When we discuss online marketing, most of the time it’s about how to get prospects to find and contact you. We talk about having a thorough Web presence, made up... read more


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Google's Carousel SERP Update Puts Local Businesses Front and Center

Google’s Carousel SERP Update Puts Local Businesses Front and Center

Tech & Gadgets

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Google has unveiled a new search engine results page (SERP) layout on desktop search for small businesses in certain verticals. This new “carousel” display features small businesses more prominently on... read more

7 Social Networks SMBs Should Keep an Eye On

7 Social Networks SMBs Should Keep an Eye On

If you’re a marketer or business owner, you probably know that social media is an important way to market your business online and may already have a presence on sites... read more

Is Your Website Working? The Trick that Gets You More Calls

Is Your Website Working? The Trick that Gets You More Calls

Marketing

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Go to the home page of your business website. Do it. Yes, right now. How long does it take you to locate your phone number? Okay, now, look at an... read more

I'm Doing Search Advertising, Now What? 5 Ways to Get Conversions from Your Site

I’m Doing Search Advertising, Now What? 5 Ways to Get Conversions from Your Site

Online Marketing

Getting a searcher to visit your website or landing page is only half the battle when it comes to search engine advertising. Once someone visits your site, you now have... read more

I'm Doing Search Advertising, Now What? 5 Campaign Must-Dos

I’m Doing Search Advertising, Now What? 5 Campaign Must-Dos

Digital Marketing

Now that you’ve started a search engine advertising campaign for your business, you’re probably wondering what you can do to get the most out of it. You may be wondering... read more

Retargeting: Your Search Advertising Sidekick

Retargeting: Your Search Advertising Sidekick

Online Marketing

Search engine advertising is an online marketing superhero thanks to its ability to quickly and cost-effectively get your business discovered by consumers online.  Every superhero needs a true sidekick, and... read more

Why SEO Isn't Enough: 6 No-Brainer Reasons to Use Search Advertising

Why SEO Isn’t Enough: 6 No-Brainer Reasons to Use Search Advertising

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When small businesses think of Search Engine Marketing, or SEM, the first thing that comes to mind is often search engine optimization, or SEO. While getting your website to rank... read more

3 Compelling Reasons You Need a Lead Management Process – And What to Do About Them

3 Compelling Reasons You Need a Lead Management Process – And What to Do About Them

Strategy

With all the ways small businesses are investing in generating leads online—from search advertising to email marketing to retargeting and more—it’s surprising that most don’t have effective solutions in place... read more

New Year, New Ads: Ways to Freshen Your Brand in 2013

New Year, New Ads: Ways to Freshen Your Brand in 2013

Branding

We’re a few weeks into the New Year, and the hustle of the holidays has died down. So what’s next for your online advertising? This is a great time of... read more

Social Media Report 2012: Top Trends SMBs Need to Know

Social Media Report 2012: Top Trends SMBs Need to Know

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Nielsen’s State of the Media: The Social Media Report 2012 reflects on various social media trends of 2012, as well as the potential impact they will have on the coming... read more