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Profile: Suzie Mitchell
Articles by Suzie Mitchell
Marketing to Boomers on Mobile? — Learn Their Fears First
Baby Boomers are so busy guarding their online privacy that they may miss out on some truly great deals. When it comes to web-based activity, Pew Research studies shows the... read more
App Developers Need 50+ Strategy to Strike Gold
Hey app developers, what’s your 50+ strategy? If you don’t want to leave money on the table, you best have one. The 50+ market represents $2.7 trillion or 47 percent... read more
5 Tech Terms Boomers Should Use at Work with Millennials
Do you ever notice that young people often talk in technology terms? They seem to have their own language much different than the Boomer’s language of the 60s and 70s. ... read more
Apps for Seniors Must Work on First Gen iPad
Many website and app developers who are targeting the Senior market are missing the boat when it comes to connecting with their target audience. In fact, the gap is so... read more
7 Ways to Reach the Boomer Audience
Last week I joined several hundred entrepreneurs and venture capitalists that converged in California to attend the Silicon Valley Boomer Venture Summit. We discussed the huge impact that the largest... read more
How to Market Apps with Research
1Entrepreneurs are often inspired by personal experiences—something happens to them or to a loved one—and they search for ways to right the wrong. This being the digital age, they often... read more
Instapaper Design Gives Boomers Great User Experience
Every so often I run across an app or website that’s a Baby Boomer’s dream and I must share it with everyone I know. It’s just that good. That means... read more
Baby Boomers & Their Spending (An Infographic)
1Did you know that 78 Americans are Baby Boomers born between 1946-64? Did you know that by 2015 they will all be over 50? Did you know that Boomers control... read more
Give Your Boomer Mama Some Tech Credit
Not long ago I was at an app developer meet-up discussing Baby Boomers and their technology desires. “It’s important that we have easy to read fonts and 12 point type... read more
5 Ways to Make Apps Friendlier to Baby Boomers
1Did you know that 10,000 people will turn 65 every day for the next 18 years? How about that nearly 20% of the U.S. population will be over the age... read more
Two Apps That Make Movie Watching Easier
If you like to watch movies on your home television or in the theater—Flixster is a must have app for your mobile device. It’s the only guide you need for... read more
Brain Training App a Must For Boomers
I have a new favorite friend; and if I’m smart I will make this friend my BFF. My new friend challenges my brain, and sometimes I’m a little embarrassed of... read more
Boomers Can Fight Back Against Medicare “Running Dry!” & Stand Up for Wellness
Earlier this week, trustees running the Medicare Trust fund reported that 100,000 Americans join Medicare each month, and the funds will run dry by 2024. Last week, the New York... read more
App Can Help With Weight Loss
Experimenting with a new app reminds me of high school in the early 70s. The banter is the same. “You gotta try it,” a peer says. “Really, what does it... read more
Phone App Calls You Back When Service Rep is On the Line
1Tired of waiting on hold for a customer service representative and getting a phone tree you have to maneuver through? Now there’s an app for that. Fastcustomer.com offers an app... read more
