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Profile: Susanna Gebauer
Articles by Susanna Gebauer
12 Common Misconceptions About Content Marketing
1I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot... read more
11 Reasons Why Social Business Is Like Dating
My brother Jonathan (with whom I founded exploreB2B) often describes our platform as a “dating site for businesses.” This is one reason why, in a recent interview conducted by my... read more
Content Marketing – Sales For Non-Sales People
I am an entrepreneur building an Internet platform. That means I have to talk to people and „sell“ my product. I am not really shy, I like to talk and... read more
8 Advantages Content Can Give You In Business Social Media
Content is supposed to be King in Social Media. But why is that so? What can content do for you, that you could not achieve without content? Done right content... read more
7 Ways To Get More Out Of Your Content Marketing Strategy
You’ve decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is... read more
7 Ways to Get Content to Work for Your Business
1There is a lot of talk about the importance of strong content when using social media for business. Promises report that you can achieve great things with high-quality content. You... read more
Content is King in Social Media: What are the Royal Essentials?
1There’s a lot of talk about the importance of strong content for a successful social media strategy. High-quality content should advance your target audience; it should provide relevant information on... read more
5 Essentials You Need Before Starting Your Content Marketing Campaign
Everybody seems to be focusing on the phrase in social media marketing that, “Content is king.” This concept that lays the foundation for content marketing seems to grow into the... read more
8 Things To Consider When Planning Your Company’s Social Media Strategy
1Social media for business (or social business) boasts lucrative opportunity for those professionals who master the fine art of social engagement. Social business campaigns continue to gain momentum among new... read more
If Content Is King – Who Is Queen?
2I published an article on exploreB2B about the reasons why the slogan, “content is king“ are true. When I tweeted the article, a discussion with fellow marketer, Marissa Sayno, began.... read more
7 (More) Reasons Why No One is Reading Your Blog
Just recently, I came across an article titled, 7 Reasons why no one is reading your Blog. The title really got me interested, as I do believe that many people... read more
8 Arguments For Companies To Stay Out of Social Media – And Why You Should Ignore Them
Being active in a fair number of social media outlets and marketing a new B2B social content platform with online content, confronted me with a number of arguments on why... read more
5 Challenges in B2B Social Media and What to Do to Assert Influence
Social Media is about communicating with friends, followers, influencers, leads. It’s about connecting to new people. We all live within the framework of a socially driven atmosphere, whether or not... read more
8 Reasons Why Content Is King In Social Media
4Social Media Marketing is strongly related to content. When starting with social media for business one of the first tips you get is: „Content is King“. That sounds easy enough, but... read more
15 Common Mistakes In Social Media Marketing
16As digital media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing. And while... read more
