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Articles by Susan Sweenie
10 Things PR People Should Do Every Workday

10 Things PR People Should Do Every Workday

Public Relations

In keeping with the spirit of the New Year/new leaf theme for January, we’ve been trying to harness the burst of resolution motivation to establish habits that lead to better efficiency, productivity... read more

Changing it Up for 2014: Get Agile with New Year’s “Revolutions”

Changing it Up for 2014: Get Agile with New Year’s “Revolutions”

Marketing

Well, we’re halfway through January (seriously, where did the time go?!), so there’s no better time to do a quick check in with yourself to see how those New Year’s... read more

Our Favorite Things…for the Multi-Tasker

Our Favorite Things…for the Multi-Tasker

Public Relations

If you work in PR, chances are good that you’re a master multi-tasker. But even the best juggler needs a helping hand from time to time. That’s why we’ve compiled... read more

“Effective Executive” Series with Eric Newman, VP Products & Marketing, Digby

“Effective Executive” Series with Eric Newman, VP Products & Marketing, Digby

Expert Interviews

We are pleased to share another insightful ”Effective Executive” interview with Eric Newman, Vice President of Products & Marketing for Digby. In this role, Eric Newman helps brands leverage the... read more

“Influencers Who Inspire:” Interview with Dan Rowinski, Mobile Editor at ReadWriteWeb

“Influencers Who Inspire:” Interview with Dan Rowinski, Mobile Editor at ReadWriteWeb

Expert Interviews

This week we are happy to share our latest interview with Dan Rowinski, Mobile Editor at ReadWriteWeb. We follow Dan’s work religiously and are excited to share his thoughts on... read more

“Effective Executive” Series with Jamie Walker of Fit Approach and SweatGuru

“Effective Executive” Series with Jamie Walker of Fit Approach and SweatGuru

Expert Interviews

This week’s “Effective Executive” interview is with Jamie Walker, co-founder of Fit Approach and SweatGuru, fitness fiend and all-around energetic entrepreneur. Jamie, along with business partner Alyse Mason Brill, launched... read more

“Effective Executive” Series with Ric Calvillo of Nanigans

“Effective Executive” Series with Ric Calvillo of Nanigans

Expert Interviews

This week’s “Effective Executive” interview is with Ric Calvillo, co-founder and CEO of Nanigans. Nanigans is pioneering the next evolution in media buying with its predictive lifetime value platform for... read more

“Influencers Who Inspire” Our Latest Interview with Kate Gamble, Managing Editor, healthsystemCIO.com

“Influencers Who Inspire” Our Latest Interview with Kate Gamble, Managing Editor, healthsystemCIO.com

Expert Interviews

This week’s interview is with Kate Gamble, Managing Editor of healthsystemCIO.com. Gamble has copious experience covering the healthcare IT field, and prior to her role at healthsystemCIO.com, Gamble worked as... read more

“Effective Executive” Series with Eliot Buchanan, Co-founder and CEO of Plastiq

“Effective Executive” Series with Eliot Buchanan, Co-founder and CEO of Plastiq

Expert Interviews

This week’s “Effective Executive” interview is with Eliot Buchanan, Co-Founder and CEO of Plastiq, an online service that allows people to use their credit cards to pay for things when... read more

“Influencers Who Inspire” Interview with Marcus Sheridan

“Influencers Who Inspire” Interview with Marcus Sheridan

Expert Interviews

Our latest “Influencers Who Inspire” interview is with Marcus Sheridan, President of The Sales Lion – one of the premier inbound and content marketing companies in the world, training businesses... read more

“Influencers Who Inspire” Interview with Jason Falls

“Influencers Who Inspire” Interview with Jason Falls

Expert Interviews

This week’s “Influencer Who Inspires” is Jason Falls of Social Media Explorer. We admire Jason for his honest approach to social media and we are avid readers of his very... read more

“Effective Executives” Series with Beantown Bedding Founders, Kirsten Lambert & Joan Ripple

“Effective Executives” Series with Beantown Bedding Founders, Kirsten Lambert & Joan Ripple

Expert Interviews

Here at PerkettPR, we are not only avid Red Sox fans, but many of our employees are proud to call Beantown our “home.” This week’s interview is with the founders... read more

“Effective Executive” Series with Shelli Trung, Founder of 3Six5Dates.com

“Effective Executive” Series with Shelli Trung, Founder of 3Six5Dates.com

Expert Interviews

This week’s “Effective Executive” interview is with Shelli Trung, Founder of reality date-a-thon website, 3six5dates.com. The social experiment follows the adventures of four women in four international cities, all going... read more

“Venture Capital Insiders” with Jeff Bussgang of Flybridge Capital Partners

“Venture Capital Insiders” with Jeff Bussgang of Flybridge Capital Partners

Expert Interviews

Over the years, we’ve had the pleasure of interviewing many industry influencers with whom we have relationships – media, entrepreneurs, analysts and more – and we’re excited to expand further... read more

“Influencers Who Inspire” Interview with Ari Herzog, Digital AH

“Influencers Who Inspire” Interview with Ari Herzog, Digital AH

Expert Interviews

As we continue to connect with influencers within the industry, we’re delighted to share an interview with Ari Herzog, Digital Media Strategist and Principal of Digital AH. As a digital... read more