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Profile: Steven Van Belleghem

Steven is one of Europe's thought leaders in the field of social media, conversations and digital marketing. His entire career, Steven has studied the influence of digital and social media on consumers and organizations. With this knowledge he inspires and facilitates companies to adapt their current way of working towards the new world we live in.

His latest book, The Conversation Company (+ 10.000 copies sold in 6 months), offers a clear philosophy and roadmap on how to become a true customer centric organization that uses the possibilities of digital media to its full extent. His previous book, The Conversation Manager (+25.000 copies sold), is seen as a reference guide to adapt your communication strategy from a 1-way towards a 2-way conversational approach. In 2010, the book won the Marketing Innovation in Literature award.

Steven can be hired to give motivational keynote speeches (both in-company as conference presentations), strategic workshops, management coaching and to provide strategic advice about social media and conversation management.

Next to his advisory work and being an author, Steven is a part time marketing professor at the Vlerick Business School. There he teaches interactive marketing in the masters in marketing program. Further, he is involved in a lot of executive teaching (mainly about social media).

Before starting b-Conversational, Steven was managing partner at InSites Consulting. InSites Consulting is one of the most innovative market research companies in the world. No other agency won more industry awards (by Esomar). Steven spend 11 years at this company. During these years he helped to grow the company from a 10 people start-up to an international leading company with 120 employees and offices in 5 countries.

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Articles by Steven Van Belleghem
Adoption of New Technologies ‘On Speed’

Adoption of New Technologies ‘On Speed’

Tech & Gadgets

I’m a big fan of Rogers’ adoption curve. His book ‘The diffusion of Innovations’ has a played a crucial role in my life so far. I’m sure we’re all familiar... read more

New Research Report: The Future of the Customer Relationship

New Research Report: The Future of the Customer Relationship

Customer Experience

Customer relations are in transformation! Pre-sales, sales & after sales are changing at high speed. Companies need to figure out the current customer journey, the role of self service, their... read more

5 Tips to Win International Clients Through Social Media

5 Tips to Win International Clients Through Social Media

Social networks are by definition global. If you are hoping to expand your business into new international markets, social networks offer opportunities that didn’t exist before. The secret to success... read more

The Thin Line Between Success and Failure in Using Customer Data

The Thin Line Between Success and Failure in Using Customer Data

Customer Experience

“Big data” was undoubtedly the buzz word of 2013. As a result, you can bet on it that a lot of major companies are brainstorming on a big data strategy... read more

5 Dangerous Arguments for Not Re-inventing Your Own Business

5 Dangerous Arguments for Not Re-inventing Your Own Business

Strategy

I’m writing this blog in Finland. I’m here for the week for different speaking opportunities and I can’t help but notice how ‘Angry Birds’ is everywhere here. It’s not that... read more


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The Consumer is Becoming Our Greatest Competitor

The Consumer is Becoming Our Greatest Competitor

Consumer Marketing

My parents owned a photography store in the small East Flemish town of Maldegem. Photo Video Van Belleghem had a solid reputation. My father took over the business from his... read more

Leadership and Creativity to Win the Fight Between Man and Machine

Leadership and Creativity to Win the Fight Between Man and Machine

Leadership

In the next decade, machines will increasingly replace the human workforce. Since Jef Bezos shared his ideas on drone delivery for Amazon packages, the whole idea of robots stealing our... read more

How Long Can Your Current Business Model Survive?

How Long Can Your Current Business Model Survive?

Strategy

The life expectancy of the average company is becoming shorter by the year. Last year there were a record number of bankrupties. This rapid changing of the guard is due... read more

Are You Ready to Re-Invent Your Company’s Future?

Are You Ready to Re-Invent Your Company’s Future?

Branding

Many companies find themselves at a crossroads. The next few years will decide which business models will survive and which will undergo sweeping changes. Technological evolution, the modern consumer and... read more

The Satisfied Customer Paradox

The Satisfied Customer Paradox

Customer Experience

Satisfied customers lead to a successful business. This is a hypothesis that many of us take for granted. However, recent research has shown there’s more to it than that. The... read more

Four New Ways to Earn Customer Loyalty

Four New Ways to Earn Customer Loyalty

Loyalty Marketing

Customer loyalty is in decline. Loyalty programs do not work anymore. In fact, everyone agrees most loyalty programs are discount programs. As I described in a previous post about loyalty,... read more

The Consumer: Your Best Friend and Your Worst Enemy

The Consumer: Your Best Friend and Your Worst Enemy

Consumer Marketing

2013 was the year of customer centricity. When every product becomes a commodity, the only thing left to invest in is the customer relationship. It is great to see and... read more

The Year In Review: This Was 2013 Through The Eyes Of Social Media

The Year In Review: This Was 2013 Through The Eyes Of Social Media

1

The year is coming to a close so it’s time for the traditional end-of-the-year roundup. All year long I’ve collected striking facts, information and tidbits from all over the world... read more

Be Warned: You Have Three Types of Competitors

Be Warned: You Have Three Types of Competitors

Strategy

Competition analysis is a standard part of any strategic plan. Monitoring what the competition is doing and planning helps your company benchmark its own activities. Companies are familiar with the... read more

Why Every Company Should Use Pinterest

Why Every Company Should Use Pinterest

Pinterest is popular among women, in particular young women. It’s a dream to use Pinterest if you’re a man. It’s the ultimate free research tool that teaches you all you... read more