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Profile: Steven Shattuck

Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.

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Articles by Steven Shattuck
The Top 3 Worst KPIs for Nonprofit Marketers

The Top 3 Worst KPIs for Nonprofit Marketers

Marketing

There’s no shortage of metrics and KPIs (key performance indicators) for nonprofiteers to keep track of. Dollars raised and donors retained are enough to keep any fundraiser busy. Today’s digital... read more

The Nonprofit’s Guide To Working With Technical Volunteers

The Nonprofit’s Guide To Working With Technical Volunteers

Strategy

It’s no secret that nonprofits depend on volunteers to raise funds, put on events and help operate critical infrastructure. They are the lifeblood of many nonprofits, large and small. In... read more

4 Things Nonprofit Social Media Efforts Need But Might Not Have

4 Things Nonprofit Social Media Efforts Need But Might Not Have

Social media can be a godsend for small nonprofits with tight budgets. It’s a great way to raise funds and increase awareness without the cost of traditional advertising. Having a... read more

4 Declining Technologies That Nonprofits Should Stop Worrying About

4 Declining Technologies That Nonprofits Should Stop Worrying About

Marketing

Earlier this month our friend Kristen Gramigna from BluePay wrote about four emerging technologies that could greatly impact nonprofits. Looking forward is important, but so is discarding any outdated strategies... read more

The Nonprofit Fundraiser’s Guide to Social Network Valuation

The Nonprofit Fundraiser’s Guide to Social Network Valuation

With all of the available social networks available to nonprofit marketers and fundraisers, it can be hard to appropriately allocate resources to the ones that matter to their individual charity.... read more


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The Facebook Fraud and What It Means for Nonprofits

The Facebook Fraud and What It Means for Nonprofits

2014 has been off to a good for Facebook so far. Last week, it was announced that founder Mark Zuckerberg was the top philanthropist in 2013, having donated almost $1... read more

4 Tools for Nonprofit Social Listening and Reputation Management

4 Tools for Nonprofit Social Listening and Reputation Management

Keeping track of everything that is being said about you online is difficult, given the myriad online channels available to users. Organizations who employ social listening strategies can identify and... read more

Nonprofits: Avoid Digital Sharecropping Before It’s Too Late

Nonprofits: Avoid Digital Sharecropping Before It’s Too Late

Strategy

Digital third-party platforms are excellent ways for nonprofits to reach new online audiences, especially given their frequently low costs and barriers to entry. However, over-reliance on these channels can cause... read more

3 Twitter Fundraising Campaigns That Show the Power of Influencers

3 Twitter Fundraising Campaigns That Show the Power of Influencers

Social media has been a game changer for fundraisers. Twitter especially allows for authentic, one-on-one communications between charities and supporters at a scale unprecedented in the history of nonprofits. Some... read more

Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

Following the release of Facebook’s new “donate now” feature for nonprofit brand pages, a few intrepid and well-meaning fundraising and marketing experts rejuvenated an existing petition imploring Facebook to issue... read more

How Nonprofits Can Produce and Measure Effective Digital Campaigns

How Nonprofits Can Produce and Measure Effective Digital Campaigns

Digital Marketing

There have never been more digital tools available to nonprofits than there are today. Email, social media and digital content allow for creative and cost-effective forms of fundraising, but pulling... read more

The New Facebook ‘Donate’ Button – What You Need To Know

The New Facebook ‘Donate’ Button – What You Need To Know

On December 15th, Facebook announced a new feature: the “Donate Now” button, which allows donors to contribute directly to a nonprofit without ever leaving Facebook.com. The button will be visible... read more

3 Myths About Nonprofit Blogging Debunked

3 Myths About Nonprofit Blogging Debunked

There are a lot of barriers in the way of nonprofits who want to get into blogging, especially when it comes to technology. At the same time, organizations with a... read more

3 Ways to Avoid a #GivingTuesday Hangover

3 Ways to Avoid a #GivingTuesday Hangover

Strategy

Happy #GivingTuesday! Black Friday and Cyber Monday have come and gone, and now it’s time for charitable giving to outshine consumerism. Nonprofits who are leveraging the power of social media... read more

3 Common Nonprofit Website Mistakes and How To Avoid Them

3 Common Nonprofit Website Mistakes and How To Avoid Them

Online Marketing

1

Over the last few weeks I’ve looked at hundreds of nonprofit websites, ranging from small community organizations to large, national hospital and university foundations. While layouts, style and content management... read more