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Profile: Steven Shattuck

Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.

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Articles by Steven Shattuck
A Guide to Nonprofit Blogging [INFOGRAPHIC]

A Guide to Nonprofit Blogging [INFOGRAPHIC]

Let’s cut to the chase; you need to start blogging. Without fresh content, your nonprofit’s website is nothing more than an online billboard with a tip jar. Blogging is a... read more

15 Things Fundraisers Can A/B Test to Increase Donations

15 Things Fundraisers Can A/B Test to Increase Donations

Online Marketing

Whether you’re just finishing up a new web design overhaul or working with a website that has existed in its current state for years, A/B testing is a great way... read more

3 Content Distribution Tips For Your VC-Backed Startup

3 Content Distribution Tips For Your VC-Backed Startup

Content Marketing

As is the case with all aspects of marketing at a startup, spinning up content production is tough. Getting it distributed to the right audience (or any audience for that... read more

How To Make The Most Out Of Your Nonprofit’s Next TV Appearance [Guide]

How To Make The Most Out Of Your Nonprofit’s Next TV Appearance [Guide]

Public Relations

As a volunteer communications director for a nonprofit (and the spouse of a full-time one) I know how exciting it is to get an interview request or a response to... read more

Nonprofits and Communication Segmenting [Infographic]

Nonprofits and Communication Segmenting [Infographic]

It’s no secret that effective donor communications is the secret to higher donor retention rates – but what makes for effective donor communications? Segmenting your emails, newsletters and acknowledgement letters... read more


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The Top 3 Worst KPIs for Nonprofit Marketers

The Top 3 Worst KPIs for Nonprofit Marketers

Marketing

There’s no shortage of metrics and KPIs (key performance indicators) for nonprofiteers to keep track of. Dollars raised and donors retained are enough to keep any fundraiser busy. Today’s digital... read more

The Nonprofit’s Guide To Working With Technical Volunteers

The Nonprofit’s Guide To Working With Technical Volunteers

Strategy

It’s no secret that nonprofits depend on volunteers to raise funds, put on events and help operate critical infrastructure. They are the lifeblood of many nonprofits, large and small. In... read more

4 Things Nonprofit Social Media Efforts Need But Might Not Have

4 Things Nonprofit Social Media Efforts Need But Might Not Have

Social media can be a godsend for small nonprofits with tight budgets. It’s a great way to raise funds and increase awareness without the cost of traditional advertising. Having a... read more

4 Declining Technologies That Nonprofits Should Stop Worrying About

4 Declining Technologies That Nonprofits Should Stop Worrying About

Marketing

Earlier this month our friend Kristen Gramigna from BluePay wrote about four emerging technologies that could greatly impact nonprofits. Looking forward is important, but so is discarding any outdated strategies... read more

The Nonprofit Fundraiser’s Guide to Social Network Valuation

The Nonprofit Fundraiser’s Guide to Social Network Valuation

With all of the available social networks available to nonprofit marketers and fundraisers, it can be hard to appropriately allocate resources to the ones that matter to their individual charity.... read more

The Facebook Fraud and What It Means for Nonprofits

The Facebook Fraud and What It Means for Nonprofits

2014 has been off to a good for Facebook so far. Last week, it was announced that founder Mark Zuckerberg was the top philanthropist in 2013, having donated almost $1... read more

4 Tools for Nonprofit Social Listening and Reputation Management

4 Tools for Nonprofit Social Listening and Reputation Management

Keeping track of everything that is being said about you online is difficult, given the myriad online channels available to users. Organizations who employ social listening strategies can identify and... read more

Nonprofits: Avoid Digital Sharecropping Before It’s Too Late

Nonprofits: Avoid Digital Sharecropping Before It’s Too Late

Strategy

Digital third-party platforms are excellent ways for nonprofits to reach new online audiences, especially given their frequently low costs and barriers to entry. However, over-reliance on these channels can cause... read more

3 Twitter Fundraising Campaigns That Show the Power of Influencers

3 Twitter Fundraising Campaigns That Show the Power of Influencers

Social media has been a game changer for fundraisers. Twitter especially allows for authentic, one-on-one communications between charities and supporters at a scale unprecedented in the history of nonprofits. Some... read more

Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

Following the release of Facebook’s new “donate now” feature for nonprofit brand pages, a few intrepid and well-meaning fundraising and marketing experts rejuvenated an existing petition imploring Facebook to issue... read more