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Profile: Steven Shattuck
Articles by Steven Shattuck
Want to Increase Conversions? Focus on Referral Traffic
While it’s no secret that referral traffic tends to convert better than direct, search and social, many marketers still pour thousands of dollars into interruption-based advertising and yesterday’s SEO tactics,... read more
“Past” Contributorship Has No Impact on Authorship Annotations or Rankings
As early as April 9th, Google began rolling out a new profile feature to its Google+ network that many believe may have Google Authorship and AuthorRank implications. Users can now... read more
The Real Value of Google Authorship Isn’t AuthorRank
AuthorRank isn’t here yet, but there’s no reason to believe that it won’t be a significant ranking factor sometime in the future. Members of Google’s top brass have signified that... read more
Transform Your Team into Epic Content Creators: 6 Steps
Content marketers who want to be successful today face one major obstacle: scaling high-quality content production. Outsourcing the volume of content you need can be expensive to produce and difficult... read more
Google+ Adds Current/Past Option to “Contributor To” Field
Last week, Google+ users started noticing an additional option in their “Contributor to” section: a past or current contributor drop-down. As of today, the option appears to be global. The... read more
Social Media vs. Community Management – What’s the Difference?
4Two trendy job titles have emerged in the marketing world that evoke equal parts reverence and confusion. Many businesses who haven’t already hired either a Social Media Manager or a... read more
7 Tips For A Social Media Spring Cleaning
It’s April, the second quarter has begun, and spring is here! Springtime isn’t just a great time to put your winter clothes away and clean your a garage. It’s also... read more
Web Content Vs. Web Copy – There is a Difference
The golden age of copywriting may very well have occurred in the 1960′s, when scotch-fueled, skinny-tied mad men labored for hours over a typewriter in order to craft the perfect... read more
Publish 10 Blog Posts A Week With These Formulas [Guide]
Everyone knows that blog posts are a great way to drive traffic and assist in converting website visitors. The struggle for most marketers is finding the time, manpower and ideas... read more
4 Questions To Ask Before Gating A Piece of Content
What used to be an age-old question – “should we gate this content?” – is barely given a moment of thought today, as businesses everywhere are clamoring to create and... read more
3 Reasons Why You Should Hardcode Your Social Media Share Buttons
It’s no secret that social sharing buttons are a great way to increase the distribution and promotion of blog content through social media networks.Plugins and third-party tools like Digg Digg,... read more
Don’t Let Your Content Become Limp Bacon
There are few things that get people more excited than bacon. If you don’t believe me, just check the #bacon hashtag on Twitter. For those of us who do partake... read more
The Top 1 Ways To Fail At Content Marketing
Content marketing campaigns can fail for many reasons. Maybe the research wasn’t thorough enough, the quality of the content itself was mediocre, or the promotional efforts never gained traction. Even... read more
3 Content Challenges That Google Authorship Solves Today
Nearly a year after the concept of AuthorRank first started getting online marketers excited, we’re now entering a period of cynical backlash against the so-called “future of SEO.” It’s true... read more
How HuffPost Live Wins With Owned Content + Community
As traditional media outlets compete for eyeballs and ad dollars, a few innovative players have emerged as masters of rich digital content publishing and social interactivity. Following their acquisition by... read more
