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Profile: Steve Olenski

Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred, Steve Olenski is a senior creative content strategist at Responsys Oracle. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book StumbleUpon For Dummies. He can be reached via TwitterLinkedIn or EmailThe views expressed here are my own and do not necessarily reflect the views of Responsys Oracle.

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Articles by Steve Olenski
The Impact Of The World Cup On Online Shopping And Consumer Spending

The Impact Of The World Cup On Online Shopping And Consumer Spending

Digital Marketing

I readily admit now, as I have in the past, I am far from being world’s biggest soccer, er futbol, fan. I was, however, very much drawn to the recent... read more

Coca Cola Spreads Happiness At The World Cup With One Great Big Flag

Coca Cola Spreads Happiness At The World Cup With One Great Big Flag

Branding

Growing up in Philly in the 70s and 80s, I have to admit I was not exactly the biggest soccer, er futbol fan in the world. Sure I knew who... read more

A View To A Thrill: Why Marketers Need To Get Visual, Fast

A View To A Thrill: Why Marketers Need To Get Visual, Fast

Marketing

A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said... read more

Getting Your First 100 Customers: Strategies That Work

Getting Your First 100 Customers: Strategies That Work

Marketing

Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. But, I figured with so many startups popping up... read more

A Basic Guide To Fair Use Of Trademarks

A Basic Guide To Fair Use Of Trademarks

Marketing

Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate. Given the increasing amount of intellectual property lawsuits being filed, as well as the expanding pace... read more

This Brand Is Tickled Pink, Literally

This Brand Is Tickled Pink, Literally

Branding

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at... read more

Social Media Lessons From 8 Tech Support Companies

Social Media Lessons From 8 Tech Support Companies

Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for... read more

Social Media And Branding: A One On One With A Harvard Business Professor

Social Media And Branding: A One On One With A Harvard Business Professor

With March Madness descending upon us this week — and as a mega sports fan it’s truly one of the most wonderful times of the year, I figured it was appropriate to infuse... read more

What's So Funny 'Bout Peace, Love And The New Cadillac Commercial?

What’s So Funny ‘Bout Peace, Love And The New Cadillac Commercial?

Automotive

To paraphrase Elvis — Costello that is, “As I walk on through this wicked world, searching for light in the darkness of insanity, I ask myself, Is all hope lost? Is there only pain,... read more

Five Ways Advertisers Can Personalize The In Store Shopping Experience

Five Ways Advertisers Can Personalize The In Store Shopping Experience

Marketing

Any retailer knows the supreme importance of the in-store visitor. It doesn’t matter by what means they were brought into the establishment (short of asking to use the bathroom); once... read more

License To Brand: When It Comes To Licensed Products Brands Need To Always Be On Their Game

License To Brand: When It Comes To Licensed Products Brands Need To Always Be On Their Game

Branding

Please forgive the long winded title as perhaps I was in a verbose kind of mood when scribing the title. Today boys and girls and marketers, advertisers and branding type people... read more

What Marketers Need To Understand About Chargebacks And Merchant Accounts

What Marketers Need To Understand About Chargebacks And Merchant Accounts

Small Business

Most small – to midsize business owners (SMBs) and marketers think that a fantastic idea or product is all they need to have in order to succeed in the open... read more

10 Myths About Advertising

10 Myths About Advertising

Marketing

Advertising (and marketing for that matter) has likely been around almost as long as humanity itself.  From the moment our species first discovered the concept of comparative advantage and began... read more

Why CMOs Need To Remember They Are Consumers, Too

Why CMOs Need To Remember They Are Consumers, Too

Consumer Marketing

Note: While this article is written directly toward CMOs, make no mistake about it, CEOs should heed this advice, too. The time has come. The time to remind the leaders... read more

Why Music Plays A Big Role When It Comes To Branding

Why Music Plays A Big Role When It Comes To Branding

Branding

I know, far it be for me to write an article which brings together music and branding. I kid of course for by now you surely know of my love... read more