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Profile: Steve Olenski

Steve was named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred. He is currently a senior creative content strategist at Oracle Marketing Cloud. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book StumbleUpon For Dummies. Follow him on Twitter@steveolenski or at the nearest coffee shop.The views expressed here are Steve's alone and do not necessarily reflect the views of Oracle Marketing Cloud.

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Articles by Steve Olenski
The Two Types Of Brands (And The Entrepreneurs Behind Them)

The Two Types Of Brands (And The Entrepreneurs Behind Them)

Branding

Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, “How did you know? You must... read more

The Importance Of Market Intelligence For CMOs

The Importance Of Market Intelligence For CMOs

Marketing

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important... read more

3 Benefits Of Having A Virtual Marketing Team

3 Benefits Of Having A Virtual Marketing Team

Marketing

The working world is seeing a strong shift in how office spaces exist. Cubicles and traditional offices are phasing out, and virtual office spaces are phasing in. The shift towards... read more

3 Ways To Overcome One Of The Biggest Problems In Marketing

3 Ways To Overcome One Of The Biggest Problems In Marketing

Marketing

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s... read more

5 Ways To Protect Your Customers’ Data

5 Ways To Protect Your Customers’ Data

Digital Marketing

It seems more and more we’re hearing of large companies and brands and data breaches. For businesses, a security breach l can be ruinous. They can be devastating to a brand... read more

Marketers, Kick Off Another NFL Season With Some Lessons From Jerry Rice

Marketers, Kick Off Another NFL Season With Some Lessons From Jerry Rice

Digital Marketing

This past January, not long before Super Bowl XLVIII, I published an article entitled What A CMO Can Learn From A Super Bowl Winning Quarterback. In that article I shared some of the many things... read more

The Impact Of The World Cup On Online Shopping And Consumer Spending

The Impact Of The World Cup On Online Shopping And Consumer Spending

Digital Marketing

I readily admit now, as I have in the past, I am far from being world’s biggest soccer, er futbol, fan. I was, however, very much drawn to the recent... read more

Coca Cola Spreads Happiness At The World Cup With One Great Big Flag

Coca Cola Spreads Happiness At The World Cup With One Great Big Flag

Branding

Growing up in Philly in the 70s and 80s, I have to admit I was not exactly the biggest soccer, er futbol fan in the world. Sure I knew who... read more

A View To A Thrill: Why Marketers Need To Get Visual, Fast

A View To A Thrill: Why Marketers Need To Get Visual, Fast

Marketing

A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said... read more

Getting Your First 100 Customers: Strategies That Work

Getting Your First 100 Customers: Strategies That Work

Marketing

Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. But, I figured with so many startups popping up... read more

A Basic Guide To Fair Use Of Trademarks

A Basic Guide To Fair Use Of Trademarks

Marketing

Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate. Given the increasing amount of intellectual property lawsuits being filed, as well as the expanding pace... read more

This Brand Is Tickled Pink, Literally

This Brand Is Tickled Pink, Literally

Branding

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at... read more

Social Media Lessons From 8 Tech Support Companies

Social Media Lessons From 8 Tech Support Companies

Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for... read more

Social Media And Branding: A One On One With A Harvard Business Professor

Social Media And Branding: A One On One With A Harvard Business Professor

With March Madness descending upon us this week — and as a mega sports fan it’s truly one of the most wonderful times of the year, I figured it was appropriate to infuse... read more

What's So Funny 'Bout Peace, Love And The New Cadillac Commercial?

What’s So Funny ‘Bout Peace, Love And The New Cadillac Commercial?

Automotive

To paraphrase Elvis — Costello that is, “As I walk on through this wicked world, searching for light in the darkness of insanity, I ask myself, Is all hope lost? Is there only pain,... read more