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Profile: Steve Olenski
This past January, not long before Super Bowl XLVIII, I published an article entitled What A CMO Can Learn From A Super Bowl Winning Quarterback. In that article I shared some of the many things... read more
I readily admit now, as I have in the past, I am far from being world’s biggest soccer, er futbol, fan. I was, however, very much drawn to the recent... read more
Growing up in Philly in the 70s and 80s, I have to admit I was not exactly the biggest soccer, er futbol fan in the world. Sure I knew who... read more
A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said... read more
Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. But, I figured with so many startups popping up... read more
Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for... read more
With March Madness descending upon us this week — and as a mega sports fan it’s truly one of the most wonderful times of the year, I figured it was appropriate to infuse... read more
To paraphrase Elvis — Costello that is, “As I walk on through this wicked world, searching for light in the darkness of insanity, I ask myself, Is all hope lost? Is there only pain,... read more
Any retailer knows the supreme importance of the in-store visitor. It doesn’t matter by what means they were brought into the establishment (short of asking to use the bathroom); once... read more
Please forgive the long winded title as perhaps I was in a verbose kind of mood when scribing the title. Today boys and girls and marketers, advertisers and branding type people... read more
Most small – to midsize business owners (SMBs) and marketers think that a fantastic idea or product is all they need to have in order to succeed in the open... read more