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Profile: Steve Olenski

Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred, Steve Olenski is a senior creative content strategist at Responsys Oracle. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book StumbleUpon For Dummies. He can be reached via TwitterLinkedIn or EmailThe views expressed here are my own and do not necessarily reflect the views of Responsys Oracle.

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Articles by Steve Olenski
A Basic Guide To Fair Use Of Trademarks

A Basic Guide To Fair Use Of Trademarks

Marketing

Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate. Given the increasing amount of intellectual property lawsuits being filed, as well as the expanding pace... read more

This Brand Is Tickled Pink, Literally

This Brand Is Tickled Pink, Literally

Branding

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at... read more

Social Media Lessons From 8 Tech Support Companies

Social Media Lessons From 8 Tech Support Companies

Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for... read more

Social Media And Branding: A One On One With A Harvard Business Professor

Social Media And Branding: A One On One With A Harvard Business Professor

With March Madness descending upon us this week — and as a mega sports fan it’s truly one of the most wonderful times of the year, I figured it was appropriate to infuse... read more

What's So Funny 'Bout Peace, Love And The New Cadillac Commercial?

What’s So Funny ‘Bout Peace, Love And The New Cadillac Commercial?

Automotive

To paraphrase Elvis — Costello that is, “As I walk on through this wicked world, searching for light in the darkness of insanity, I ask myself, Is all hope lost? Is there only pain,... read more


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Five Ways Advertisers Can Personalize The In Store Shopping Experience

Five Ways Advertisers Can Personalize The In Store Shopping Experience

Marketing

Any retailer knows the supreme importance of the in-store visitor. It doesn’t matter by what means they were brought into the establishment (short of asking to use the bathroom); once... read more

License To Brand: When It Comes To Licensed Products Brands Need To Always Be On Their Game

License To Brand: When It Comes To Licensed Products Brands Need To Always Be On Their Game

Branding

Please forgive the long winded title as perhaps I was in a verbose kind of mood when scribing the title. Today boys and girls and marketers, advertisers and branding type people... read more

What Marketers Need To Understand About Chargebacks And Merchant Accounts

What Marketers Need To Understand About Chargebacks And Merchant Accounts

Small Business

Most small – to midsize business owners (SMBs) and marketers think that a fantastic idea or product is all they need to have in order to succeed in the open... read more

10 Myths About Advertising

10 Myths About Advertising

Marketing

Advertising (and marketing for that matter) has likely been around almost as long as humanity itself.  From the moment our species first discovered the concept of comparative advantage and began... read more

Why CMOs Need To Remember They Are Consumers, Too

Why CMOs Need To Remember They Are Consumers, Too

Consumer Marketing

Note: While this article is written directly toward CMOs, make no mistake about it, CEOs should heed this advice, too. The time has come. The time to remind the leaders... read more

Why Music Plays A Big Role When It Comes To Branding

Why Music Plays A Big Role When It Comes To Branding

Branding

I know, far it be for me to write an article which brings together music and branding. I kid of course for by now you surely know of my love... read more

Why Advertisers Shouldn't Use Celebrities In Their Social Media

Why Advertisers Shouldn’t Use Celebrities In Their Social Media

Celebrity advertising has long been a mainstay of the marketing industry. People instinctually trust those they feel they know, and with the rise of mass media, television, and the internet... read more

How One Major Retailer Is Using Marketing Orchestration To Reach Consumers

How One Major Retailer Is Using Marketing Orchestration To Reach Consumers

Integrated Marketing

Yesterday was the Super Bowl post mortem. The day after. The day when we all share our collective thoughts on the game – if you even want to call it that, and... read more

super-bowl-advertising

Are Super Bowl Commercials Worth The Cost For A Brand?

Marketing

I could literally just write that title then leave the rest of this article blank and let everyone chime in and fend for themselves as to where they fall in... read more

The Nine Letter Word Every Marketer Needs To Remember At All Times

The Nine Letter Word Every Marketer Needs To Remember At All Times

Marketing

On December 16th of last year I posted a collection of predictions for the coming year from and for the marketing and advertising world. The fearless forecasters I gathered together shared their insights into what they... read more