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Profile: Steve Olenski
Articles by Steve Olenski
Vonage Takes Generosity To A Whole New Level
No matter where we come from or where we’re headed or who we are, we could all use a little more generosity in our lives, right? Wouldn’t the world be... read more
This Advertising Is Completely Fake And It’s Brilliant
Every now and then an advertising or marketing campaign comes along that not only catches my eye but makes me sit up and take notice. For any number of reasons, be it... read more
A New Social Media Muuver And Shaker
For those who don’t know me, I am a huge fan of (in no specific order): coffee, breathing, peanut butter and puns. The latter of course is the reason for... read more
A New Spin On Location Based Advertising
Location based advertising is rapidly becoming the “next big thing.” Having the ability to hit (figuratively) someone with an ad on their mobile device based on their location at any given moment... read more
Why J.C. Penney’s Epic Mea Culpa Will Work
Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney’s Epic Rebranding Fail. I heard from some in... read more
Programmatic Advertising – My Curious Quest Continues
Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: “I am by nature a very curious person especially... read more
When It Comes To Integrated Marketing – The Defense Can Never Rest
I was wrong. I stand before you – well actually I am sitting as I write this, but regardless I am here before you to beg forgiveness, to tell you... read more
When It Comes To Big Data Is Less More?
My oxymoronish title aside, two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are... read more
Epicurious Uses The Boston Marathon Tragedy To Cross That Line
Three days ago. Just three days ago right here in these hallowed halls, as it were, I scribed a column entitled For Brands There’s A Fine Line Between Capitalism And Capitalization... read more
For Brands There’s A Fine Line Between Capitalism And Capitalization – At Least There Should Be
I realized in penning this particular article that there are some brands who simply will not care. They will not care about crossing any lines – fine or otherwise. They... read more
Moneyball For Sales And Marketing (Infographic)
I know what you’re thinking, Steve’s writing about Moneyball only because of the incredible physical similarities between himself and Brad Pitt - who starred in the movie of the same name. Well,... read more
March Madness Means A Licensing Bonanza For Colleges
Another NCAA Men’s Basketball season has come to a close as Louisville defeated Michigan in the championship game last night in Atlanta. As we turn the page on another season, it’s worth pointing out just... read more
Mike Rice And Rutgers Basketball: A Lesson For All Brands
The decision was made to fire Rutgers head basketball coach Mike Rice yesterday, less than 24 hours after videotape was broadcast showing him repeatedly physically and verbally abusing his players... read more
B2B And B2C Marketers Agree – Relationship Marketing Is Where It’s At
Part of me is truly amazed that has taken this long to realize something that should have been obvious to all of us from the beginning of time. Well, the... read more
The Most Useless Marketing And Advertising Survey I Have Ever Seen
For those who don’t know me, I am an avid and devout reader, follower, disciple of surveys, polls, questionnaires and so on. Anything to do with marketing, advertising, branding, social media and any... read more
