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Profile: Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. He blogs and speaks about marketing lagniappe and is currently writing his first book called, "What's Your Purple Goldfish?" [Coming on 1.11.12.]

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Articles by Stan Phelps
The Nine Inch Journey to Winning the Hearts of Your Employees and Building a Strong Culture

The Nine Inch Journey to Winning the Hearts of Your Employees and Building a Strong Culture

Leadership

Motivation for employees is sagging.  Recent reports show that motivation has fallen off at more that half of all companies.  In difficult economic times, how can companies boost employee morale... read more

Where Is the Love?

Where Is the Love?

Strategy

Motivation for employees is sagging.  Recent reports show it has fallen at more than half of all companies.  In difficult economic times, how can companies boost employee morale and drive... read more

A Paid . . . Paid Vacation That’s Green Goldfish-worthy at Full Contact API

A Paid . . . Paid Vacation That’s Green Goldfish-worthy at Full Contact API

Customer Experience

#19 in the Green Goldfish Project – Full Contact API Taken from a post from ABC News on Yahoo news: The CEO of Denver-based internet start-up FullContact API said in... read more

Margaritas and Breakfast Tacos at Weber Shandwick Dallas

Margaritas and Breakfast Tacos at Weber Shandwick Dallas

Customer Experience

#25 in the Green Goldfish Project – Weber Shandwick Submitted by Keith Green and taken from a post by Mihaela Lica Butler: Weber Shandwick Dallas is this year’s best place... read more

A Cure for Board-dom at McNeil Designs for Brighter Minds

A Cure for Board-dom at McNeil Designs for Brighter Minds

Customer Experience

#29 in the Green Goldfish Project – McNeill Designs Taken from a post by Keith Hein: At McNeill Designs for Brighter Minds, they take the time to just crack open... read more


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O to the iPad and a Bunch of Cash. Little Extras to Celebrate the 10th Anniversary of O Magazine

O to the iPad and a Bunch of Cash. Little Extras to Celebrate the 10th Anniversary of O Magazine

Customer Experience

Sweet #16 in the Green Goldfish Project – O Magazine Submitted to the Project by Bryan Welfel: Hey Stan, It’s great to hear there is more to come! I followed... read more

Move Over Big Mac. Here Comes 10 Little Marketing Lessons from the Folks at Chick-Fil-A

Move Over Big Mac. Here Comes 10 Little Marketing Lessons from the Folks at Chick-Fil-A

Customer Experience

Originally printed on my monthly column at ChamberofCommerce.com: Today we are going to take a look at Chick-fil-a. This quick serve restaurant (political and religious views notwithstanding) epitomizes marketing by... read more

The Power of the Pen and Positive Feedback – Campbell Soup Co.

The Power of the Pen and Positive Feedback – Campbell Soup Co.

Customer Experience

#21 in the Green Goldfish Project – Campbell Soup Co. Taken from a post at HBR by Doug Conant, former CEO of Campbell Soup Company: In Doug’s words: “Look for... read more

Making Employee Wellness Convenient at Stew Leonard’s

Making Employee Wellness Convenient at Stew Leonard’s

Customer Experience

#18 in the Green Goldfish Project – Stew Leonard’s Submitted by Jack Campisi As part of an on-going commitment to preventive healthcare, Stew Leonard’s will launch a pilot program offering... read more

Employees at New Belgium Get a Fat Tire Cruiser After One Year of Service

Employees at New Belgium Get a Fat Tire Cruiser After One Year of Service

Customer Experience

#17 in the Green Goldfish Project – New Belgium Brewery Submitted by Owen Clark: This is a little outside the box, but New Belgium gives their employees a free cruiser... read more

Serving Those Who Serve at Squeeze In

Serving Those Who Serve at Squeeze In

Customer Experience

#11 in the Green Goldfish Project – Squeeze In Hi Stan! My name is Shila Morris and I am one of the owners of the Squeeze In, along with my... read more

Thinking Inside the Box at Reebok With CrossFit One

Thinking Inside the Box at Reebok With CrossFit One

Customer Experience

2

#4 in the Green Goldfish Project – Reebok Some organizations have a company gym. Others may subsidize or pay for gym fees. Reebok took this to the next level in... read more

Mission Chinese has a Thirst Quenching Little Extra While You Wait

Mission Chinese has a Thirst Quenching Little Extra While You Wait

Customer Experience

Move over Red Solo Cup, Mission Chinese pours into the Purple Goldfish Project at #1033 Taken from a report by Zagat’s James Mulcahy: Restaurants that have long waits, you should... read more

On the Seventh Year Kimpton . . . Sabbatical

On the Seventh Year Kimpton . . . Sabbatical

Customer Experience

#6 in the Green Goldfish Project – Kimpton According to Crains New York, Kimpton is in the business of pampering guests and it doesn’t skimp on its staff either. The... read more

Putting Culture on the Firing Line. The Boldness of The Offer

Putting Culture on the Firing Line. The Boldness of The Offer

Customer Experience

#3 in the Green Goldfish Project – Zappos The offer is part of the four week new hire paid training. The training immerses the group into the culture and Zappos’... read more