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Profile: Stan Phelps

Stan Phelps is the founder of 9 INCH marketing -- a consultancy that helps clients win customers that are four times as valuable as those acquired through traditional marketing. 

His 20 year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. 

Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren’t scalable or sustainable. 

He now focuses on how brands can create meaningful differentiation and advocacy with customers and employees through small ongoing pieces of added value (which Stan terms "The Goldfish Principle"). 

Stan is the author of What's Your Purple Goldfish - 12 Ways to Win Customer and Influence Word of Mouth and What's Your Green Goldfish - Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture.

To find out more about Stan’s strategy sessions, keynotes and workshops, visit him at 9inchmarketing.com

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Articles by Stan Phelps
Ten Reasons You Should Be Making Slideshare a Mainstay in Your Marketing

Ten Reasons You Should Be Making Slideshare a Mainstay in Your Marketing

Digital Marketing

Slideshare is simply YouTube for PowerPoint. Founded in 2007, Slideshare is now home to more than 10 million presentation uploads. According to a report by CMO.com earlier this year, the... read more

The Two Most Vital Elements in Marketing and Sales — Warmth and Competence

The Two Most Vital Elements in Marketing and Sales — Warmth and Competence

Strategy

In our evolution as humans, we were forced to develop skills integral to our survival. One of which was the ability to make snap judgments about our surroundings with a... read more

From the Seattle Seahawks:  Three Ways to Create Raving Fans

From the Seattle Seahawks: Three Ways to Create Raving Fans

Customer Experience

Last December, the Super Bowl Champion Seattle Seahawks broke a Guinness World Record. Because they have been able to create raving fans, they recorded the loudest crowd noise ever at... read more

Where Is the Focus Of Your 2014 Marketing Strategy?

Where Is the Focus Of Your 2014 Marketing Strategy?

Marketing

A 2014 Marketing Strategy HOLIDAY STORY A newlywed couple is celebrating the holidays. The wife decides to make a big roast for their first holiday dinner in their apartment. As... read more

Leveraging Language to Enhance the Customer Experience

Leveraging Language to Enhance the Customer Experience

Customer Experience

1

IT’S NOT WHAT YOU SAY, BUT SOMETIMES HOW YOU SAY IT… The language we choose and how we use it plays a big role in customer experience. This idea was... read more

Three Tools for Increasing Your Communications Productivity and Effectiveness

Three Tools for Increasing Your Communications Productivity and Effectiveness

Communications

We’re all faced with doing more with less. Not just less in terms of resources but less in terms of time. It’s an “always on” world we live in. How... read more

An Acronym or Portmanteau: You Look Flawsome with this “Gift with Purpose”

An Acronym or Portmanteau: You Look Flawsome with this “Gift with Purpose”

Marketing

As a marketing guy, I like acronyms. PPC, ROI, FSI, and POP to name a few. I love it when they get a little tricky, like CPM for cost per... read more

Retention Is Fast Becoming the New Acquisition

Retention Is Fast Becoming the New Acquisition

Strategy

Satisfaction drives loyalty. More importantly, it drives retention. The key to a healthy bottom line is the ability to keep your customers. According to the book Outside In [click here... read more

Traditional Marketing Is Dead…Long Live the Customer

Traditional Marketing Is Dead…Long Live the Customer

Customer Experience

1

Lessons from Wells Fargo, Disney, Five Guys, and Zappos. Tell and sell traditional marketing is dead. The doctor pronounced it D.O.A. on Wednesday, May 15, 2013 at 10:30 a.m. EDT... read more

The Nine Inch Journey to Winning the Hearts of Your Employees and Building a Strong Culture

The Nine Inch Journey to Winning the Hearts of Your Employees and Building a Strong Culture

Leadership

Motivation for employees is sagging.  Recent reports show that motivation has fallen off at more that half of all companies.  In difficult economic times, how can companies boost employee morale... read more

Where Is the Love?

Where Is the Love?

Strategy

Motivation for employees is sagging.  Recent reports show it has fallen at more than half of all companies.  In difficult economic times, how can companies boost employee morale and drive... read more

A Paid . . . Paid Vacation That’s Green Goldfish-worthy at Full Contact API

A Paid . . . Paid Vacation That’s Green Goldfish-worthy at Full Contact API

Customer Experience

#19 in the Green Goldfish Project – Full Contact API Taken from a post from ABC News on Yahoo news: The CEO of Denver-based internet start-up FullContact API said in... read more

Margaritas and Breakfast Tacos at Weber Shandwick Dallas

Margaritas and Breakfast Tacos at Weber Shandwick Dallas

Customer Experience

#25 in the Green Goldfish Project – Weber Shandwick Submitted by Keith Green and taken from a post by Mihaela Lica Butler: Weber Shandwick Dallas is this year’s best place... read more

A Cure for Board-dom at McNeil Designs for Brighter Minds

A Cure for Board-dom at McNeil Designs for Brighter Minds

Customer Experience

#29 in the Green Goldfish Project – McNeill Designs Taken from a... read more

O to the iPad and a Bunch of Cash. Little Extras to Celebrate the 10th Anniversary of O Magazine

O to the iPad and a Bunch of Cash. Little Extras to Celebrate the 10th Anniversary of O Magazine

Customer Experience

Sweet #16 in the Green Goldfish Project – O Magazine Submitted to the Project by Bryan Welfel: Hey Stan, It’s great to hear there is more to come! I followed... read more