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Profile: Sookie Shuen

Sookie Shuen is a community manager, social media engagement specialist, and a brand advocate. I utilise various social media channels as a lead generation tool.

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Articles by Sookie Shuen
How is Mobile Changing Business? [Infographic]

How is Mobile Changing Business? [Infographic]

The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. And over 20% of these 5 billion phones are smartphones... read more

5 Things Every Good Community Manager Does

5 Things Every Good Community Manager Does

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?... read more

The Great Social Customer Service Race [Infographic]

The Great Social Customer Service Race [Infographic]

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How do big brands measure up on social media? “The Great Social Customer Service Race” was created to evaluate how efficiently the nation’s top brands provide consumer support on Twitter.... read more

5 Reasons Why Social Media Was Born for SMEs [Slideshare]

5 Reasons Why Social Media Was Born for SMEs [Slideshare]

1

You don’t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are... read more

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Five Simple Steps to Make You a King (or Queen) of Content Marketing

Content Marketing

With so much guff floating around on the Internet you need to make sure your website can stand out and take the crown. Content marketing is a great way to... read more


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Ruling Online: Henry VIII Maximises His Inbound Marketing Potential

Ruling Online: Henry VIII Maximises His Inbound Marketing Potential

Marketing

Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs... read more

How NOT to Do Social Media - Three Disastrous Social Media Cock Ups

How NOT to Do Social Media – Three Disastrous Social Media Cock Ups

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media, nothing... read more

OMG it’s HubSpot 3!

OMG it’s HubSpot 3!

Marketing

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The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll... read more

How to Budget for Marketing

How to Budget for Marketing

Marketing

Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your... read more

How to Get Discovered on the Internet

How to Get Discovered on the Internet

Strategy

The game has changed. The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques.... read more

How To Increase Engagement On Your Facebook Posts (Infographic)

How To Increase Engagement On Your Facebook Posts (Infographic)

Dan Zarrella has collected a database of more than 1.3 million posts published on the top 10,000 most liked Facebook pages. He then analysed those posts to identify the characteristics... read more

4 Proven Strategies to get Discovered on the Internet

4 Proven Strategies to get Discovered on the Internet

Strategy

The game has changed! The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques.... read more

20 Ways to Generate Leads from Inbound Marketing

20 Ways to Generate Leads from Inbound Marketing

Marketing

Leads. They’re the lifeblood of every business. But wouldn’t it be great if it you could create more of them in less time – with less effort? Inbound marketing gives... read more

How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC]

How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC]

Ever since Draw Something was launched in both Apple App Store and Android Market, everyone it has sold 37 million times worldwide. See these 20 Amazing Smartphone Sketches by Mashable.... read more

The Death of Branding [Infographic]

The Death of Branding [Infographic]

Branding

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What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines... read more