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Profile: Skadeedle
Articles by Skadeedle
Yikes! When Mistakes Happen in Your Email Marketing…
Mistakes happen. We’ve all been there, we’re only human right? When it comes to email marketing everyone, including the big guys, has a slip up every now and then. When... read more
Don’t Ever Do This on Social Media… A Story of Social Media Gone Very Wrong
As business owners we’ve all had bad days. Really bad days… but no bad day you’ve had can compare to the epic meltdown that occurred with Amy’s Baking Company Bakery... read more
Facebook’s New Cover Photo Rules Equal Opportunity
It’s been well over a year since Facebook rolled out Timeline in February 2012 and there have been quite a few announcements since then. The latest being Facebook’s new cover... read more
YouTube Announces Paid Channels
YouTube announced that starting today, the company is introducing paid channels for more flexibility in monetizing and distributing content. According to the YouTube blog, “ We’re launching a pilot program... read more
Two Alternatives to Google Reader
4The collective groans heard around the office along with sighs of “this sucks” to the news that Google Reader is being retired on July 1, led us to search for... read more
5 Questions to Ask Before Starting a Social Media Campaign
Social media campaigns can get your content in front of a whole new audience. If you want to make sure your efforts are working towards the same end goal, you... read more
Incorporate Video Content Into Your Marketing Mix
1Most of us realize the importance of video content as an integral part of our overall marketing plan, however, implementing a successful video strategy can be tricky. But, if done... read more
Customer Service Lessons From Amazon
Marc Onetto is the former Senior Vice President of Worldwide Operations and Customer Service at Amazon.com. He’s one of the foremost authorities on customer service. Fortunately before he left the... read more
How Lowe’s Uses Vine To Provide Useful Content
Vine, the six-second video app has been out for three months and we’ve explored how to use it for your business. When we read this recent article in AdAge we... read more
How to Start Video Blogging Today
1Vlogging, the posting of video blog content, is a powerful way of communicating with an audience. The prevalence of video cameras on all our technology and high speed internet connections... read more
New Adobe Social Feature Predicts Facebook Interactions
1Currently, the only thing psychic associated with Adobe is the prediction that your computer will prompt you for yet another Reader update. But Adobe Social recently announced a new piece... read more
Symbols in Email Subject Lines – Hot or Not?
Have you noticed how many emails you’ve received lately with symbols in the subject lines? Do you ♥ them or ☹ them? Does cute ✈ when it comes to email... read more
Why Email Subscribers Unsubscribe [Infographic]
In this day and age of mass marketing and virtual anonymity, our prospects and customers can be and are sometimes total strangers to us. Why then, do we take it... read more
An Insider’s Guide to Writing & Sharing Press Releases
The earliest known example of a press release is a clay tablet that dates back to 1800 BC. Suffice it to say, public relations has been around the block, and... read more
Unleash Amazing Content
Jeff Bullas, a content marketing thought leader, recently wrote a blog post about unleashing the power of great content marketing. Many of his tips are valuable for B2B businesses and... read more
