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Profile: Simon Mainwaring

Simon Mainwaring is the founder of We First, a bestselling author, influential blogger, and international speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public Diplomacy at the USC Annenberg School and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First, was named Best Marketing Book of 2011 by strategy+business. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director on Motorola at Ogilvy. The We First website is www.WeFirstBranding.com, he blogs at www.SimonMainwaring.com and We First Social Branding Training is at www.SocialBrandingBlueprint.com

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Articles by Simon Mainwaring - Page 4
Why Social Media Is Critical To The Future Of TV

Why Social Media Is Critical To The Future Of TV

1

Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted... read more

The New Measure of Networked Non-Profits: A Book by Beth Kanter and Katie Paine

The New Measure of Networked Non-Profits: A Book by Beth Kanter and Katie Paine

Books

Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field,... read more

U.S. Muslim Relations: How Social Media Can Help Build Civil Society

U.S. Muslim Relations: How Social Media Can Help Build Civil Society

In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of... read more

U.S. Embassy Attacks: How To Control Hateful Uses Of Social Media

U.S. Embassy Attacks: How To Control Hateful Uses Of Social Media

2

Image: FrontPageMag The tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and... read more

What the Social Consumers Want From Your Brand

What the Social Consumers Want From Your Brand

1

Get Satisfaction Infographic Much has been made of arguably elusive, fickle and distrustful social consumers equally adept at social media, exposing your products or services, and moving on to the... read more


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Top Ten Ways the Smartest Marketers Become the Most ‘Liked’ Brands

Top Ten Ways the Smartest Marketers Become the Most ‘Liked’ Brands

Marketing

With so much understandable anxiety over budget allocation and concrete ROI, especially is you’re a small company, it’s valuable to study the best practices of those brands that have earned... read more

Like it or Not, You Must Own Your Social Media Reputation

Like it or Not, You Must Own Your Social Media Reputation

With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal... read more

The #1 Oversight in Social Media Community Building

The #1 Oversight in Social Media Community Building

There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and... read more

How Social Media Turns the Smartest CMO’s Into Chief Customer Advocates

How Social Media Turns the Smartest CMO’s Into Chief Customer Advocates

If there is one sure fire way to leverage social media data in the service of your company, it’s to engage that data to better serve your customers. This fact... read more

What A Day In The Life Of Twitter Reveals About Your Brand

What A Day In The Life Of Twitter Reveals About Your Brand

Diffbot‘s new Page Classifier API was used to provide this revealing snapshot of a day in the life of Twitter. The tool identifies the type of content behind any web... read more

Live ‘n Kickin: Social Media Makes Claims on Traditional Media Territory

Live ‘n Kickin: Social Media Makes Claims on Traditional Media Territory

A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths... read more

Goldman Sachs and the Art of Good Intentions

Goldman Sachs and the Art of Good Intentions

Strategy

Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the... read more

Ben Bernacke On The Need For A New Measure Of Social Well-being

Ben Bernacke On The Need For A New Measure Of Social Well-being

Trends & News

An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume.... read more

Anyone Who Says the Mobile Marketing Revolution is Coming is Wrong. It’s Here.

Anyone Who Says the Mobile Marketing Revolution is Coming is Wrong. It’s Here.

Mobile & Apps

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As the days when social media was pegged as a fad drift from memory, mobile advertising has risen to take its place. Will mobile ads be effective, what ad format... read more

The Unexpected Rewards of Working Towards a Higher Purpose

The Unexpected Rewards of Working Towards a Higher Purpose

Strategy

I had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was... read more