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Profile: Simon Mainwaring

Simon Mainwaring is the founder of We First, a bestselling author, influential blogger, and international speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public Diplomacy at the USC Annenberg School and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First, was named Best Marketing Book of 2011 by strategy+business. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director on Motorola at Ogilvy. The We First website is www.WeFirstBranding.com, he blogs at www.SimonMainwaring.com and We First Social Branding Training is at www.SocialBrandingBlueprint.com

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Articles by Simon Mainwaring
The #1 Oversight in Social Media Community Building

The #1 Oversight in Social Media Community Building

There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and... read more

How Social Media Turns the Smartest CMO’s Into Chief Customer Advocates

How Social Media Turns the Smartest CMO’s Into Chief Customer Advocates

If there is one sure fire way to leverage social media data in the service of your company, it’s to engage that data to better serve your customers. This fact... read more

What A Day In The Life Of Twitter Reveals About Your Brand

What A Day In The Life Of Twitter Reveals About Your Brand

Diffbot‘s new Page Classifier API was used to provide this revealing snapshot of a day in the life of Twitter. The tool identifies the type of content behind any web... read more

Live ‘n Kickin: Social Media Makes Claims on Traditional Media Territory

Live ‘n Kickin: Social Media Makes Claims on Traditional Media Territory

A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths... read more

Goldman Sachs and the Art of Good Intentions

Goldman Sachs and the Art of Good Intentions

Strategy

Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the... read more


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Ben Bernacke On The Need For A New Measure Of Social Well-being

Ben Bernacke On The Need For A New Measure Of Social Well-being

Trends & News

An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume.... read more

Anyone Who Says the Mobile Marketing Revolution is Coming is Wrong. It’s Here.

Anyone Who Says the Mobile Marketing Revolution is Coming is Wrong. It’s Here.

Mobile & Apps

1

As the days when social media was pegged as a fad drift from memory, mobile advertising has risen to take its place. Will mobile ads be effective, what ad format... read more

The Unexpected Rewards of Working Towards a Higher Purpose

The Unexpected Rewards of Working Towards a Higher Purpose

Strategy

I had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was... read more

How McDonald’s Is Using Social Media To Answer Its Customers Tough Questions

How McDonald’s Is Using Social Media To Answer Its Customers Tough Questions

McDonald’s Canada recently used social media to provide answers to very tough questions from their customers. They did this in two ways, both of which are instructive of how a... read more

Why ‘Being Cool’ and ‘Doing Good’ Are Now Demanding Bedfellows

Why ‘Being Cool’ and ‘Doing Good’ Are Now Demanding Bedfellows

Branding

A powerful intersection of messaging and meaning is transforming the marketing landscape. As consumers demand greater social responsibility, transparency and accountability from brands, brands are making increasingly earnest efforts to... read more

Where Ad Spend is Growing and What it Means for Your Brand

Where Ad Spend is Growing and What it Means for Your Brand

Branding

Nielsen ‘s Global Advertising Trends, Q1 2012 report was released revealing three key trends that will a profound impact on your business. 1. On the global level, the web is... read more

How You Use Social Media to Build a Sustainable Economy, Business and Profits

How You Use Social Media to Build a Sustainable Economy, Business and Profits

Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I... read more

Changing the Corporate Giving Game: Charity Miles App

Changing the Corporate Giving Game: Charity Miles App

Mobile & Apps

Every month a raft of new apps appear to make your life easier. Fortunately, apps also appear to make the lives of others easier. And Charity Miles stands out for... read more

How To Use Social Media In Ways No One Else Imagined

How To Use Social Media In Ways No One Else Imagined

That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half... read more

Good Works! Your Practical Guide to Corporate Good Initiatives

Good Works! Your Practical Guide to Corporate Good Initiatives

Books

It’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you... read more