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Profile: Simon Mainwaring
Articles by Simon Mainwaring
The Unexpected Rewards of Working Towards a Higher Purpose
I had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was... read more
How McDonald’s Is Using Social Media To Answer Its Customers Tough Questions
McDonald’s Canada recently used social media to provide answers to very tough questions from their customers. They did this in two ways, both of which are instructive of how a... read more
Why ‘Being Cool’ and ‘Doing Good’ Are Now Demanding Bedfellows
A powerful intersection of messaging and meaning is transforming the marketing landscape. As consumers demand greater social responsibility, transparency and accountability from brands, brands are making increasingly earnest efforts to... read more
Where Ad Spend is Growing and What it Means for Your Brand
Nielsen ‘s Global Advertising Trends, Q1 2012 report was released revealing three key trends that will a profound impact on your business. 1. On the global level, the web is... read more
How You Use Social Media to Build a Sustainable Economy, Business and Profits
Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I... read more
Changing the Corporate Giving Game: Charity Miles App
Every month a raft of new apps appear to make your life easier. Fortunately, apps also appear to make the lives of others easier. And Charity Miles stands out for... read more
How To Use Social Media In Ways No One Else Imagined
That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half... read more
Good Works! Your Practical Guide to Corporate Good Initiatives
It’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you... read more
Why Social Media Means Customer Service can Make or Break your Brand
Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything... read more
Why Consumers Will Trump Advertisers (and Why Facebook has it Right)
The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let... read more
The Expanding Social TV Landscape And Where Your Brand Fits In
Source: Trendrr A few weeks ago I shared an infographic of the social media landscape so that we can all consider our place and future in it. The impact of... read more
Learning and Insights From Coca-Cola’s ‘Arctic Home’
1Last week I had the pleasure of listening to a joint session between Coca-Cola and WWF at the Cause Marketing Forum in Chicago. As anyone who noticed the white Arctic... read more
Ten Technology Trends That are Already Reshaping Your Business
As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that... read more
Top 5 Reasons Facebook Will Become An E-commerce Giant and Top 5 Reasons It Won’t
Image: Brain Sins Yesterday it was announced that Karma, Facebook’s new gift app, will be instrumental in its e-commerce success. No doubt social data is an incredibly powerful e-commerce tool... read more
Today’s Social Media Landscape and Where You Fit In
When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new... read more
