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Profile: Simon Mainwaring

Simon Mainwaring is the founder of We First, a bestselling author, influential blogger, and international speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public Diplomacy at the USC Annenberg School and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First, was named Best Marketing Book of 2011 by strategy+business. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director on Motorola at Ogilvy. The We First website is www.WeFirstBranding.com, he blogs at www.SimonMainwaring.com and We First Social Branding Training is at www.SocialBrandingBlueprint.com

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Articles by Simon Mainwaring - Page 4
3 Keys to Social Branding Success for Small Businesses

3 Keys to Social Branding Success for Small Businesses

Branding

There’s no doubt social media opens up a lot of opportunity for small businesses, but it also creates a lot of questions. Where do you start? What should you do?... read more

Why Your Brand’s Survival Depends On These 3 New Charts

Why Your Brand’s Survival Depends On These 3 New Charts

Marketing

Each year InSites Consulting, SSI and No Problem! in Europe comes out with a fantastic global survey of social media adoption and consumer behavior. The 2012 report came out two... read more

Social Good Brazil: Great Minds, Technology and People Driving Social Change

Social Good Brazil: Great Minds, Technology and People Driving Social Change

Brazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good... read more

Red Bull Just Gave Everyone a Master Class in Social Branding – Here’s How and Why

Red Bull Just Gave Everyone a Master Class in Social Branding – Here’s How and Why

1

Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen... read more

10 Reasons Social Media Will Decide Tonight’s Debate and the Presidential Election

10 Reasons Social Media Will Decide Tonight’s Debate and the Presidential Election

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Image: Roanoke With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome... read more

Why Social Media Is Critical To The Future Of TV

Why Social Media Is Critical To The Future Of TV

1

Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted... read more

The New Measure of Networked Non-Profits: A Book by Beth Kanter and Katie Paine

The New Measure of Networked Non-Profits: A Book by Beth Kanter and Katie Paine

Books

Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field,... read more

U.S. Muslim Relations: How Social Media Can Help Build Civil Society

U.S. Muslim Relations: How Social Media Can Help Build Civil Society

In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of... read more

U.S. Embassy Attacks: How To Control Hateful Uses Of Social Media

U.S. Embassy Attacks: How To Control Hateful Uses Of Social Media

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Image: FrontPageMag The tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and... read more

What the Social Consumers Want From Your Brand

What the Social Consumers Want From Your Brand

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Get Satisfaction Infographic Much has been made of arguably elusive, fickle and distrustful social consumers equally adept at social media, exposing your products or services, and moving on to the... read more

Top Ten Ways the Smartest Marketers Become the Most ‘Liked’ Brands

Top Ten Ways the Smartest Marketers Become the Most ‘Liked’ Brands

Marketing

With so much understandable anxiety over budget allocation and concrete ROI, especially is you’re a small company, it’s valuable to study the best practices of those brands that have earned... read more

Like it or Not, You Must Own Your Social Media Reputation

Like it or Not, You Must Own Your Social Media Reputation

With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal... read more

The #1 Oversight in Social Media Community Building

The #1 Oversight in Social Media Community Building

There are certain mainstays of social media community-building – creating content that commands or arrests the viewer’s attention, engaging them around some action or contribution motivated by shared values, and... read more

How Social Media Turns the Smartest CMO’s Into Chief Customer Advocates

How Social Media Turns the Smartest CMO’s Into Chief Customer Advocates

If there is one sure fire way to leverage social media data in the service of your company, it’s to engage that data to better serve your customers. This fact... read more

What A Day In The Life Of Twitter Reveals About Your Brand

What A Day In The Life Of Twitter Reveals About Your Brand

Diffbot‘s new Page Classifier API was used to provide this revealing snapshot of a day in the life of Twitter. The tool identifies the type of content behind any web... read more