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Profile: Simon Mainwaring
Articles by Simon Mainwaring
How Social Ads Are Winning Over Advertisers and Consumers
Over the last two years we have seen a steady shift from Google Search to Social Search as consumers, faced with an overwhelming amount of choices and information, are turning... read more
What Facebook is Worth to Your Business and Brand
As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and... read more
Biz Stone On The Powerful Role Of Social Media In Business And Social Change
Source: CXO Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the... read more
When Virtual Worlds Collide: Facebook Meets 3D Shopping
If brands and ad agencies were already struggling to create seamless, real-time shopping experiences built around customers’ multi-screen lifestyles, their work just got harder. It is one thing to migrate... read more
Looking Behind the Brand for What it Takes to Succeed
I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss... read more
Move Over New York: What Happens in an Internet Minute
Last week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker... read more
Social Media Seen Through Google’s Augmented Reality Lens
The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions... read more
The Purpose and Practice of Internal Social Media
Gagen MacDonald/APCO Research/Infographic by Intersection Consulting There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their... read more
Robert Tercek: The Rising Impact of Social Media, Big Data and Media Disruption
I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it... read more
How Social Listening Practices Serves Customers and Save Lives
I recently took a tour of Dell’s state-of-the-art Social Listening Center. You’ll see the various tools, filters and tracking that Dell does to stay on top of discussions about their... read more
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How Brands Build Goodwill by Supporting Good Work
I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where... read more
Why Timing Means Everything to the Success of Your Brand
In this age of real-time social and customer engagement I wanted to share two charts that dramatically demonstrate how important timing is to the success of your brand from both... read more
What Technology Has in Mind for Your Brand’s Future
Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities... read more
Let Go & Lead: How to Engage Customers in the Social Business Marketplace
Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go &... read more
Facebook & Twitter to Madison Avenue: Your Future is Social
In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon... read more
