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Profile: Simon Mainwaring

Simon Mainwaring is the founder of We First, a bestselling author, influential blogger, and international speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public Diplomacy at the USC Annenberg School and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First, was named Best Marketing Book of 2011 by strategy+business. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director on Motorola at Ogilvy. The We First website is www.WeFirstBranding.com, he blogs at www.SimonMainwaring.com and We First Social Branding Training is at www.SocialBrandingBlueprint.com

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Articles by Simon Mainwaring
The Top 10 Questions Every Brand Must Answer To Grow In 2015

The Top 10 Questions Every Brand Must Answer To Grow In 2015

Branding

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the... read more

How Nestlé Combined Purpose and Product to Win at Social Marketing

How Nestlé Combined Purpose and Product to Win at Social Marketing

Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on... read more

Cultural Leadership: How to Command Attention on a Global Scale

Cultural Leadership: How to Command Attention on a Global Scale

Leadership

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation about... read more

How Brands And Consumers Build A Sustainable Future

How Brands And Consumers Build A Sustainable Future

Strategy

A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy, lays out four alternatives for our future: 1. Corporations respond to expectations for greater... read more

How Coca-Cola Brings New Life Into Its Bottles And Brand

How Coca-Cola Brings New Life Into Its Bottles And Brand

Branding

1

Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is... read more

Understanding How the World See You and Your Fascination Advantage

Understanding How the World See You and Your Fascination Advantage

Expert Interviews

Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why... read more

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples... read more

Why Restraint Was The Key To GoPro’s Success

Why Restraint Was The Key To GoPro’s Success

Finance

The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company... read more

21st Century Leadership: 3 Master Strokes by Elon Musk

21st Century Leadership: 3 Master Strokes by Elon Musk

Leadership

When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did... read more

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

Customer Experience

As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all... read more

How Target Built a Brand Story That Benefits Employees, Customers, and Community

How Target Built a Brand Story That Benefits Employees, Customers, and Community

Branding

Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global... read more

How Social Media Can Kill Your Brand and Three Ways To Avoid It

How Social Media Can Kill Your Brand and Three Ways To Avoid It

It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. Brands are responding... read more

Apple, Earth Day, and The New Demands of Leadership

Apple, Earth Day, and The New Demands of Leadership

Sustainability

On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to... read more

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

Human Resources

In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines... read more

Why Integration is the Key to the Impact of a Brand’s Social Purpose

Why Integration is the Key to the Impact of a Brand’s Social Purpose

Branding

A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and... read more