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Profile: Simon Mainwaring
Articles by Simon Mainwaring
How To Become a Contagious Social Brand In 8 Steps
Last week, we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of... read more
Inspiring Productivity: How to Build Trust With Employees That Drives Business Success
Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common... read more
Instruments for Peace: How Social Media Can Amplify the Music of Peace
Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity... read more
When a Brand Leads With Values, Customers Value You More
Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers... read more
How Building Your Brand With Your Community Grows Both
One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is... read more
Is This the End of Purpose Driven Ads or a New Beginning?
Image: SpeechClub I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it... read more
The Art of Inspiring Customers to Champion Your Brand
APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their... read more
‘What’s The Future of Business?’ by Brian Solis: A Must Read
I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social... read more
Social Media Strategies That Build Your Community and Business
Infographic by Fast Company I thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work... read more
Facebook, Twitter and True Intentions
Image: Nellie’s blog Biz Stone, co-founder of Twitter, just gave a facsinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased... read more
Mobile Matters: Gary Schwartz On How Your Brand Keeps Up With Shoppers
I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone... read more
How Corporate Purpose Turns Millennials Into Brand Ambassadors
TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and... read more
Top Ten Reasons the Dodge RAM ‘God Made A Farmer’ Ad Was the Best Super Bowl Spot This Year
While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for... read more
How Social Innovation Builds Your Brand and Bottom Line
Facing an increasingly fractured and fast-changing marketplace, companies are showcasing their social innovation credentials as a way to engage their customer communities and demonstrate the meaning and value they add... read more
The Case for Branded Social Innovation and What Brands are Listening
One of the most valuable and insightful reports that comes out each year is Edelman’s Good Purpose Report. The only global study of its kind, it provides invaluable insights into... read more
