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Profile: Simon Mainwaring

Simon Mainwaring is the founder of We First, a bestselling author, influential blogger, and international speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public Diplomacy at the USC Annenberg School and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First, was named Best Marketing Book of 2011 by strategy+business. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director on Motorola at Ogilvy. The We First website is www.WeFirstBranding.com, he blogs at www.SimonMainwaring.com and We First Social Branding Training is at www.SocialBrandingBlueprint.com

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Articles by Simon Mainwaring
6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

Human Resources

In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines... read more

Why Integration is the Key to the Impact of a Brand’s Social Purpose

Why Integration is the Key to the Impact of a Brand’s Social Purpose

Branding

A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and... read more

Coca-Cola On How Brand Story Shapes Brand Leadership

Coca-Cola On How Brand Story Shapes Brand Leadership

Branding

Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into... read more

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

Branding

In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s... read more

Why Giving Tuesday Is The Most Selfish Thing You Can Do

Why Giving Tuesday Is The Most Selfish Thing You Can Do

Strategy

It is so wonderful to see individuals and communities rally around the spirit of giving at a time when so much of the culture is focused on what we can... read more


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How Virgin Atlantic Just Gave Us a Master Class in Social Branding

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

Branding

1

Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last... read more

How To Become a Contagious Social Brand In 8 Steps

How To Become a Contagious Social Brand In 8 Steps

Last week, we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of... read more

Inspiring Productivity: How to Build Trust With Employees That Drives Business Success

Inspiring Productivity: How to Build Trust With Employees That Drives Business Success

Leadership

Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common... read more

Instruments for Peace: How Social Media Can Amplify the Music of Peace

Instruments for Peace: How Social Media Can Amplify the Music of Peace

Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity... read more

When a Brand Leads With Values, Customers Value You More

When a Brand Leads With Values, Customers Value You More

Branding

Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers... read more

How Building Your Brand With Your Community Grows Both

How Building Your Brand With Your Community Grows Both

Branding

One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is... read more

Is This the End of Purpose Driven Ads or a New Beginning?

Is This the End of Purpose Driven Ads or a New Beginning?

Marketing

Image: SpeechClub I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it... read more

The Art of Inspiring Customers to Champion Your Brand

The Art of Inspiring Customers to Champion Your Brand

Branding

APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their... read more

‘What’s The Future of Business?’ by Brian Solis: A Must Read

‘What’s The Future of Business?’ by Brian Solis: A Must Read

Books

I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social... read more

Social Media Strategies That Build Your Community and Business

Social Media Strategies That Build Your Community and Business

Infographic by Fast Company I thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work... read more