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Profile: Simon Mainwaring

Simon Mainwaring is the founder of We First, a bestselling author, influential blogger, and international speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public Diplomacy at the USC Annenberg School and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD and Forbes. His New York Times, Wall Street Journal and Amazon bestseller, We First, was named Best Marketing Book of 2011 by strategy+business. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy, Portland, and worldwide creative director on Motorola at Ogilvy. The We First website is www.WeFirstBranding.com, he blogs at www.SimonMainwaring.com and We First Social Branding Training is at www.SocialBrandingBlueprint.com

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Articles by Simon Mainwaring
Understanding How the World See You and Your Fascination Advantage

Understanding How the World See You and Your Fascination Advantage

Expert Interviews

Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why... read more

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

What The Lego PR Crisis Can Teach You About How To Protect Your Brand

Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples... read more

Why Restraint Was The Key To GoPro’s Success

Why Restraint Was The Key To GoPro’s Success

Finance

The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company... read more

21st Century Leadership: 3 Master Strokes by Elon Musk

21st Century Leadership: 3 Master Strokes by Elon Musk

Leadership

When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did... read more

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

Customer Experience

As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all... read more


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How Target Built a Brand Story That Benefits Employees, Customers, and Community

How Target Built a Brand Story That Benefits Employees, Customers, and Community

Branding

Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global... read more

How Social Media Can Kill Your Brand and Three Ways To Avoid It

How Social Media Can Kill Your Brand and Three Ways To Avoid It

It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. Brands are responding... read more

Apple, Earth Day, and The New Demands of Leadership

Apple, Earth Day, and The New Demands of Leadership

Sustainability

On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to... read more

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

Human Resources

In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines... read more

Why Integration is the Key to the Impact of a Brand’s Social Purpose

Why Integration is the Key to the Impact of a Brand’s Social Purpose

Branding

A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and... read more

Coca-Cola On How Brand Story Shapes Brand Leadership

Coca-Cola On How Brand Story Shapes Brand Leadership

Branding

Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into... read more

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

Branding

In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s... read more

Why Giving Tuesday Is The Most Selfish Thing You Can Do

Why Giving Tuesday Is The Most Selfish Thing You Can Do

Strategy

It is so wonderful to see individuals and communities rally around the spirit of giving at a time when so much of the culture is focused on what we can... read more

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

How Virgin Atlantic Just Gave Us a Master Class in Social Branding

Branding

1

Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last... read more

How To Become a Contagious Social Brand In 8 Steps

How To Become a Contagious Social Brand In 8 Steps

Last week, we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of... read more